FEEDBACK T H E L AT E ST
AMERICA’S FIRST MAGAZINE FOR PROFESSIONAL DJs ESTABLISHED 1988 2021 GAMING ISSUE
VOLUME 34 NUMBER 2
DJs & Ga m i n g : THE NEW NEXUS
’21?
WILL DJ BUSINESS RETURN IN
MULTI-OP LEADERSHIP TIPS, PT. 2 PLUS: AC Slater * BLOND:ISH * Prospa Pioneer DJ DJM-S11 * KRK S12.4
ALL IN THE GAME
This is Feedback, a monthly feature that fields questions from you, our readers, and funnels them out to industry professionals. If you have any questions about DJing – marketing, mixing, equipment or insurance, any at all – drop us a letter at DJ Times, 25 Willowdale Ave, Port Washington, NY 11050, fax us at (516) 944‑8372 or e‑mail us at djtimes@testa.com. If we do use your question, you’ll receive a free DJ Times T‑shirt. And remember, the only dumb question is the question that is not asked. More DJX Sessions Announced Set for Aug. 9-12 at the Hard Rock Hotel & Casino Atlantic City, the 2021 DJ Expo (rebranded as DJX) is ready to go. In addition to a stocked exhibit hall featuring the latest DJ-related technologies and its evening parties (DJX’s After Dark events), the show’s education-rich slate of seminars will discuss the most vital issues to DJs of all stripes. New sessions include: “Meal Plan Your Instagram: The Healthy Way of Using Social Media to Nourish Your Business.” Are you missing out on business because you’re sleeping on Instagram? In her info-filled session, Pittsburgh’s Jessica “DJ Jess” McKelvey will show you the tricks of the IG trade, including: what to focus on when posting; developing your schedule; getting content; working the algorithm; showing up where you clients are; and creating a beautiful feed that makes followers want to dive deeper. “Selling Your Services Virtually: Key Strategies to Increase Sales in a Socially Distant Marketplace.” Philly’s Ross Akselrad of Pulse Entertainment will teach you the key strategies, ideas, and templates he uses to sell his DJ services to potential clients using virtual platforms like Zoom. In this revealing session, he will share with you the presentation he uses to close over 80-percent
of his virtual meetings. “Professionalism: How Mobiles Stay Ahead by Minding their P’s & Q’s.” From your attire to your conduct, from your social media to your office space – how you present yourself matters. Philly’s Ross Akselrad will offer crucial tips on putting your best foot forward, so that you maintain a great reputation and earn more business. “How to Get Couples to Book Their Wedding Based on Your Availability.”
How does a DJ get to this point? It really takes the complete package to reach this level and to have clients realize how valuable you are. In this presentation, Chris Washburn of Washburn Entertainment of Dryden, N.Y., will share easy-to-implement tips for each stage of the wedding process that will help elevate your business. “Gear: New DJ Tech & What It Means to You.”
While the DJ-products industry has taken its pandemic-related hits over the past year, we’ve nonetheless seen some useful innovations to the market. This seminar will give you the straight dope and the latest tips – and it’ll explain how you benefit from these new technologies. Moderated by DJ Times Editor Jim Tremayne, this session will include top retailers and industry insiders. Don’t miss out on this vital tech-talk.
