Lovely detail extravaganza ... For 10 years, Cream has designed feminine fashion with a twist of bohemia. In 2004, DK Company took over the activities of the Danish fashion company, Kaffe Clothing, and the brand CREAM. Since then CREAM has grown into one of DK Company’s leading brands. The CREAM concept has been expanded with CREAM DELUXE consisting of matching accessories. Cream is widely known for its detailed soft bohemian layer by layer style. Cream has a characteristic attitude that praises femininity. The brand is a full fashion concept dressing women from head to toe – from the inside to the outside. The collection holds a wide range of dresses, skirts, tops, blouses, pants, jackets and coats.
/ DK COMPANY BRANDS /
DK Company, Ikast
DK Company, Vejle
THE CREAM DNA No matter if it’s a t-shirt or a skirt CREAM emphasizes lots of details. Embroideries, stones, sequins and stones are used in combination with heavy laces, ruffles and crinkles. Lovely Detail Extravaganza is the motto of the brand that in an ever changing world of fashion stays true to its own design DNA.
»When designing new CREAM collections we always bear in mind what the true CREAM DNA is. But we are not restricted because we do look at the latest fashion trends and incorporate those in our collection. We adjust trends to match the Cream DNA«,
Head of Design Helle Kruse Dahse says.
Price examples in Euro Shirts
34,95 to 59,95
Blouses
59,95 to 89,95
Trousers
79,95 to 99,95
Dresses/skirts
69,95 to 139,95
Knitwear
49,95 to 139,95
Leggings
39,95 to 79,95
Jeans
89,95 to 129,95
Outerwear
99,95 to 199,95
Basics
14,95 to 39,95
BENEFITS GIVEN TO RETAILERS CREAM is a DK Company brand. The organization emphasizes flexible cooperation with its retail customers. Stores are guaranteed monthly deliveries. This means that the stores get the opportunity to introduce new styles on a regular basis and therefore present themselves as sharp and innovative towards the customers. The brand has a flexible box size set up and offers flexible terms of orders.
Collections Spring Opening
December/January/February
Main spring
February - March
High Summer
March - April
Summer Express
May
Autumn Opening
June/July
Main Autumn
August/September
Year End
September/October
Year End Express
November
CREAM CONCEPT
Cream Shop in Shop s y s t em
A l l c o p y ri g h ts a n d ri g h ts to p ro d u c ti o n b e l o n g s to
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A l l p ri c e s a re e x c l u s i v e ; V A t, p a c k a g e , d e l i v e ry a n d s h o p fi tti n g .
The simplicity and Scandinavian inventory design gives the shop concept a feminine and classic look. With light colours and neutral material choices, the inventory brings the clothes in first position. The inventory is based on a simple system which can contain many items. The concept contains decorative elements to give a cozy home living feeling.
CREAM IS REPRESENTED IN MANY MARKETS The Danish fashion label CREAM has had great success. Lately the brand has proven its potential in a difficult and struggling market. The brand is represented in most of Europe and in a few markets overseas.
This year the CREAM COLLECTION is showing at the following fairs Copenhagen Fashion Fair, Denmark Bread & Butter, Berlin Gave & Interiør Messen, Norway Formex, Sweden, stand nr. A39:30 Moteforum, Oslo, Stand nr. 102 Moteveckan, Stockholm Modefabriek, Holland
/ CREAM SHOWROOMS /
COPENHAGEN OSLO STOCKHOLM HELSINKI BERLIN HAMBURG STUTTGART / CREAM HEAD OFFICE /
La Cours Vej 6 7430 Ikast / Denmark cream@cream-clothing.com www.dkcompany.com
FRANKFURT MÜNCHEN DÜSSELDORF SALZBURG PARIS AMSTERDAM ROME BARCELONA MELBOURNE MONTREAL