Wgsn

Page 1

WGSN denim project

Vol. 1

trend


The Reinvention of Denim London, Paris and Milan fashion weeks

unconventional cut and sewn designs not

have recently enticed us with a glimpse

typically seen in the revered world of

into SS16 collections with a inspiring

denim. Luxury brands like Philip Lim, Boris

outlook for men’s denim. Fresh looks from

Bidjan, Kenzo and J.W. Anderson are all

brands, not typically known for their denim

reinventing denim, creating unique and

contributions, swept runways offering up

fashionable alternatives.

denim in innovative textures and

*Photo Source SS16London & Paris Fashion Week (left) J.W. Anderson (center) Kenzo (right) Philip Lim (cover) Isko Bora Blue


*Photo Source Tenuedenimes Instagram Massaua blazer & vest Naked and Famous button shirt.


*photo source ACF Instagram

This trend has not only been promoted on

loose chinos, puffer jackets,

high fashion runways, but also spotted in

smart blazers and vests as well as field and

Seoul, Paris, Japan, London and NYC.

biker jackets, kimonos and the ever popular

Brands like ACF (Art Comes First), Kapital,

denim styled knit joggers and tops,

Visvim, Massaua, Juun.J have also

consumer favourites for their soft hand,

contributed to this trend

comfort and versatility.


denim: a strong usually blue cotton cloth that is used especially to make jeans *source Merriam -Webster

*Photo Source Instagram (top) ACF Paris (left) Street Style Seoul (center top) Nigel Cabourn (center bottom) Blue Blue (top right) Naked & Famous (bottom right) Full Count


*photo source Instagram (top left) Cone (bottom left) Dynamo (center top ) Isko – Ben Rice (bottom) Kuroki Japan (right) Adidas NEO Jeans

These reinventions are also exchanging

without actually being denim fabrics at all.

typical sturdy denim fabrics for alternatives

Alternatively, due to unique and

which provide increased performance,

unconventional denim designs, traditional

comfort, hand-feel and flexibility. These

fabrics are being used in a manner that is

changes in fabric also help to enhance

hardly recognizable as denim even to the

washing. Due to variations in texture, weight

more discerning.

and composition, garments can achieve a denim like appearance,


*Photo Source Matchesfashionshow Craig Green, UK SS16 LCM


This is a welcomed alternative for denim heads eager to transition into more edgy and stylish looks. In fact, the success of the knit jogger jean has forced brands to push the envelope a bit further, questioning fit, wash, cut and sew and most importantly choices in fabric.

After all, if it looks like denim or feels like denim for SS16 and beyond, it is denim! 窶電io kurazawa

*photo source Instagram

(center top) Isko - Philip Lim (center bottom) Seoul Street Style (right) Bedwin & The Heartbreakers (top left) Spellbound (bottom left) Isko Denim / Tommyton


*Photo Source Rockers-themovie.com


*Photo Source Instagram BLUE BLUE Japan


*Photo Source WGSN Insider


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