WELCOME (Growing your business from scratch) July 2, 2010 / 10am – 3pm DLA Naturals Head Office Globe Asiatique Tower, Mandaluyong City Ma. Eleonora “Leanne” Verzola-Castañeda Facilitator
EXPECTATION SETTING using the C-L-A approach • C - ONTRIBUTE What can you contribute to make the learning session more effective ? • L – EARN What do you want to learn ? • A – APPLY
MAIN OBJECTIVE To usher , guide and support the sales force towards a . . . sustainable, long-term and
growing business . . . and be BUSINESS LEADERS !
CONCEPTUAL FRAMEWORK Dreams Business Mindset Risks Rewards
Self Assessment - PEC - PCL
The Business Plan
R E G I S T R A T I O N
OUTLINE Module 1 : Starting Business Right ! The power of dreams – Start with your dreams! Business Mindset Advantage Risks & Rewards of Going into Business or Entrepreneurship An excerpt from Robert Kiyosaki’s Financial Management
OUTLINE Module 2 : Self-Assessment for Business Looking within . . . Personal Entrepreneurial Competency checklist Personal Commitment and Capabilities (Time, Finances, Resources, etc)
OUTLINE Module 3 – Personalizing the Business Plan Set your Goals / Objectives Sales & Marketing Plan Financial Plan
Module 4 - Registering Your Business Registration Process Flow
MODULE 1
START RIGHT !
Power of your dreams ! - Motivation - Driving force - Reason - your Big WHY ?
Start with your dreams !
ACTIVITY 1
Visualize List Draw & Share your dreams
Entrepreneurship is a way of life It’s a means to : - identify - start - maintain . . . a good life for your self and loved ones!
RISKS OF BUSINESS 1. Uncontrollable business scenario 2. Sacrificing personal/family time 3. Overwhelming responsibility 4. Danger of bankruptcy
REWARDS OF BUSINESS 1. Being your own boss 2. Unlimited business & personal growth 3. Entrepreneurial legacy to future generations 4. Opportunity to contribute to society 5. Improvement of competencies 6. Inner fulfillment & self-esteem 7. Possibilities are endless.
excerpt from Robert Kiyosaki’s Financial Management His poor dad says:
while his rich dad says:
“I CAN’T AFFORD IT!” “HOW CAN I AFFORD IT?” “MONEY IS THE ROOT OF ALL EVIL!”
“LACK OF MONEY IS THE ROOT OF ALL EVIL!”
CASHFLOW QUADRANT
MODULE 2
SELF – ASSESSMENT FOR BUSINESS
Are you ready for Business ?
(Research by Management Systems International)
3 Clusters of Competency Achievement
Planning
Power
ACHIEVEMENT CLUSTER 1. Demand for quality and efficiency 2. Persistence 3. Opportunity-seeking 4. Risk-taking 5. Commitment to work contract
PLANNING CLUSTER 6. Goal-setting 7. Information-seeking 8. Systematic planning and monitoring
POWER CLUSTER
9.
Persuasion & Networking
10. Self Confidence
•ACTIVITY 2 Lets assess and plan to fill the gap !
COMMITMENT & LIMITATIONS
COMMITMENT & LIMITATIONS
•ACTIVITY 3 •What’s your level of commitment & limitations ?
Here’s “the GOOD NEWS !” High-quality Product
Company Support
Broad Market
Win-Win Business
YOU
The Right Person
MODULE 3
Personalizing THE BUSINESS PLAN
If you fail to plan, You are planning to fail !
1. SET GOALS & OBJECTIVES
S - specific M - measurable A - attainable R - realistic T E R
- time-bound - exciting - rewarding
2. SALES & MARKETING PLAN Revisit Product Values & Personal services Identify your market -prospecting Identify your competitors Marketing Strategies
Sales & Marketing Strategy
Act How to improve
Plan What to do?
Check Did things happen
Do Do what was
•
next time?
•
according to plan?
• • How to do it?
•
planned
Marketing Tips for Success Make a “Fat� prospect list Find the perfect location Prepare business cards Have several phones, e-mail addresses & internet sites Set-up business signs
Business Card The following must be on your card : 1. Business name 2. Address, if possible a sketch of your shop’s location 3. Cellphone, Fax, Landline Numbers 4. E-mail Address / Website/s 5. Your logo 6. Picture of your product, if possible
Marketing Strategies : Traditional Advertising & PR 1. Print Campaign 2. Press releases 3. Radio Ads
Marketing Strategies : Non -Traditional 1. New Media Campaign-SMM - Email marketing - newsletters - Social Media sites - Possible online/web partners - Blogging
Social Media Sites :
Marketing Strategies : Non -Traditional 2. Promotional Materials - Posters, Tarpaulins - Flyers, Newsletters, Brochures - Button pins - T-shirt - Calendars, Give-aways
Marketing Strategies : Non -Traditional 2. Promotional Materials - Roadside billboards - Magazine/ Newspaper Inserts - Stickers / Vehicle & transpo ads - Shopping bags & wrapper - Yellow page listing
Marketing Strategies : Non -Traditional 3. Tie-ups, sponsorships - Celebrity endorsements - Word of mouth, Testimonials - Free Wellness programs - Corporate tie-ups - Cooperative selling & advertising - Free samples
3. FINANCIAL PLAN
Financial Requirements : - Pre-operating expenses - Fixed capital - Working Capital
MODULE 4
BUSINESS REGISTRATION
Plant a seed Cultivate & Nourish daily Let the season take its course Prune unproductive braches Watch it grow Reap the rewards of your labor
Give yourselves a big round of applause for being such GREAT participants !!