7 minute read
THE WORLD’S FINEST CANNABIS ESTABLISHMENT
Jardín means ‘garden’ in Spanish. To cannabis lovers it means a whole lot more.
The world-class dispensary was founded in 2016 by Adam Cohen. For the last decade, Adam has devoted his career to the legal cannabis industry as the founder and CEO of Jardín, and previously as cofounder and Managing Partner of a commercial cultivation company with operations across several states. Prior to his foray into the cannabis industry, Adam lived in Miami, where he co-founded and served as COO of a private equity firm focused on luxury hotels and resorts in Miami, the Caribbean, and South America. Adam is a graduate of the University of Colorado and the University of Colorado School of Law. His background in law, unusual career path, extensive international travels, and passion for luxury hospitality all converged and helped to inform his vision for Jardín.
In 2017 Adam was joined by business partner Zechariah Lord. Hailing from Greenwich, Connecticut, Zech graduated from Guilford College and was recruited to play professional football with the NFL from 19982002 (Washington Redskins, Pittsburgh Steelers, Green Bay Packers) and thereafter with the NFL Europe (Amsterdam Admirals) and the Arena Football league (Las Vegas Gladiators). Since 2008, Zech has worked with Spearmint Rhino. As Director of Customer Development for Spearmint Rhino, Zech has been responsible for generating millions of dollars in revenue, in large part through his network of VIPs and celebrity clientele. As a partner in Jardín and Director of Business Development, he is an integral part of the management team and focuses on building key relationships and providing strategic direction to the company.
Adam and Zech met through a mutual friend shortly after Jardín’s founding. Like many professional athletes, Zech became interested in cannabis due to its natural healing properties. When Adam asked him to join Jardín, the decision was easy.
But it’s not just athletes. Thanks in part to Zech’s connections, support from entertainers developed organically for Jardín. On opening day, November 11th, 2016, Snoop Dogg, arguably the biggest name among celebrity cannabis advocates, set the tone for Jardín with his guest appearance. Snoop has been back many times since, along with other notable artists such as 2 Chainz, T.I., Jadakiss, Birdman, Jeezy, Rick Ross, Juicy J. and many others.
“Music is such an important part of cannabis culture, and big names in the industry will stop by unexpectedly on any given day, making for an exciting atmosphere for Jardín’s customers and employees,” says Zech.
Jardín has over 200 employees, over 70% of which are female and over 75% of which come from multicultural backgrounds. “We are a reflection of, and strive to be an example for, our community,” says Adam Cohen. “We consider our diversity to be one of our greatest strengths. It allows us to better relate to and serve our community.” Jardín University, the company’s in-house training division, provides its team members with a first-class cannabis education that includes core cannabis knowledge, Jardín’s demanding brand and customer service standards, and regulations and compliance. Jardín aims to set the bar for knowledge-based customer service within the cannabis industry. Its objective is for Jardín certified budtenders to achieve a level of knowledge akin to a sommelier.
Jardín has been doing its part to give back to the community. For example, last Thanksgiving, Jardín helped provide full turkey dinners for 500 local families in need. Since its first day of operations, which happens to be Veterans Day, Jardín has offered a standing 25% discount to all veterans and first responders. To help minorities affected by the numerous injustices stemming from the war on drugs, Jardín donated all of its Juneteenth 2021 proceeds to the Buried Alive Project, an organization which provides legal support to people serving life sentences for drug-related crimes.
“At Jardín, we believe in conscious capitalism,” says Adam. “There’s more to business than turning a profit. We are of course focused on the fundamentals of our business but taking care of our community and providing real career opportunities for our team members is a critical measure of long-term success, and that’s what moves us.”
By focusing on its branding and marketing more than most dispensaries, the Jardín team has garnered a global reputation as one of the USA’s finest cannabis establishments, earning twenty “Best of” consumer choice awards since its founding. While Jardín credits the loyalty of its local customers for its success, a large number of Jardín’s customers are tourists, which is unusual given its location on the east side.
“We don’t need ads on taxi cabs. People come to Vegas knowing they will stop at Jardín,” says Zech. “People are drawn to the authenticity of the brand and the experience they know they will have at Jardín.”
In Nevada, the cannabis industry generated a staggering one billion dollars in revenue last year alone, and it won’t be slowing down any time soon. Last year, Nevada passed a bill, AB341, which legalized cannabis consumption lounges. Existing dispensaries will be eligible to apply for a consumption lounge license, with an additional twenty licenses reserved for social equity applicants and businesses who have no current connection to the cannabis industry. The prospect of millions of people possessing and enjoying cannabis in a safe, legal environment is great news for companies like Jardín.
“We have taken the time to develop and perfect the fundamentals of our business. Now we are ready to introduce a world-class consumption lounge to Las Vegas, and eventually we will look to replicate the Jardín experience in new markets.”
Thanks to the combined efforts of Adam Cohen and Zech Lord, along with their valued team members, Jardín has blossomed into a truly abundant garden. With the arrival of a promising new year, there’s plenty of room to grow.
— By Ryan Gillum
NEW NON-INVASIVE TECHNOLOGY
IS WITHIN REACH AT ENGINEERED AESTHETICS
— By Danica Serena Stockton
Engineered Aesthetics Plastic Surgery Institute is the first practice in Nevada to add Emsculpt Neo to its arsenal of other BTL devices that it offers, including Emsculpt Classic, Exilis, Emtone, and Emsella. These non-surgical devices use various combinations of electromagnetic energy, radiofrequency, and ultrasound to achieve their desired effects. The following is a description of each of the non-invasive modalities offered at Engineered Aesthetics Plastic Surgery Institute that can be used to improve one’s aesthetic appearance without the need for surgery.
Plastic surgeon Dr. Nitin J. Engineer states that “Emsculpt Neo uses electromagnetic energy in addition to radiofrequency to build and tone muscle, while burning fat, respectively. The entire principle is FDA approved for an array of targeted anatomic areas including the abdominal, gluteal, thigh, calf, biceps, and triceps muscles.” Electromagnetic energy and radiofrequency were previously unable to be implemented together due to counteracting technology. Dr. Engineer elaborates,
“Now, we can use applicators that allow us to target the motor neurons in these muscle groups to induce signals to contract the muscles at a higher velocity and frequency. This engages the muscles in a fashion to replicate a workout to an exponential degree. For example, the device could simulate 20,000 sit-ups in just thirty minutes potentially because of the frequency at which the muscles engage. Furthermore, the radiofrequency helps melt the surrounding fat in the same anatomic area.”
Dr. Engineer shares that his personal fitness trainer tried Emsculpt Neo. Despite his trainer’s extreme level of physical conditioning, he was still sore two to three days following the treatment, emphasizing its effectiveness. This therapy can benefit almost any physique regardless of fitness level, although Dr. Engineer does mention, “For patients with a soft abdomen and excess fat, it is very important to im-
Carmen Electra attends Engineered Aesthetics’ Grand Opening as a VIP Special Guest.
plement the radiofrequency portion to burn the fat while the muscles use the stored energy from that burned fat.” Emsella uses the same electromagnetic energy in Emsculpt alone without radiofrequency to target the pelvic floor musculature. This can benefit patients that suffer from urinary incontinence. More recent studies and research are being performed to benefit patients who desire stronger sexual satisfaction, which has also been documented in select patients with this technology.
According to Dr. Engineer, Exilis, “uses radiofrequency and ultrasound to tighten the skin and smoothen wrinkles. Skin laxity is caused by the loss of connective tissue and storage of excess fat, specifically around the eyes and neck. Scientific research regarding the use of Exilis to treat these areas shows an average of 42% reduction in wrinkles.” Body contouring is also an option with this technology and involves controlled heating and cooling as the radiofrequency burns the fat, and the ultrasound tightens the skin. Dr. Engineer also reveals a solution for cellulite with Emtone, which “uses radiofrequency and targeted pressure therapy to simultaneously deliver thermal and mechanical energy.” Emtone targets areas of cellulite from many angles. “Cellulite is a multifactorial problem. Fibrous bands run from the skin to the muscle and pull the tissue down, creating dimples around pockets of fat. Emtone melts the fat, loosens the fibrous bands, and smoothens the texture. It’s especially great for the dimpling areas on the posterior aspect of the thighs,” Dr. Engineer reports.
