How Programmatic Advertising Work?
Step 1
SOMEONE CLICKS ON WEBPAGE
Step 2
THE PUBLISHER OF THE PAGE PUT UP THE AD IMPRESSION FOR AUCTION
Step 3
ADVERTISER WILLING TO BID THE MOST FOR THE IMPRESSIONS WINS THE RIGHT TO DISPLAY THEIR ADS
Step 4
THE AD MARKETPLACE HOLDS AN AUCTION AMONG THE ADVERTISERS COMPETING FOR THE IMPRESSION
Step 5
THE AD IS DELIVERED TO THE PROSPECTIVE CUSTOMER
Step 6
CUSTOMER CLICK ON THE AD AND THE ADVERTISER CONVERT THEM INTO A SALE AND PROFITS