Brand Extension Proposal by Donnamax
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Contents 3 Opportunity 4 About Donnamax 5 Product Roadmap 6 Phase 1: Hair Care Accessories 8 Phase 2: Showercaps, Turbans & Headdress 10 Phase 3: Bath & Shower 12 Phase 4: Personal Care 14 Target Customers 15 Projected Wholesales 16 Benefits To Nexxus 17 Contact Info
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Opportunity
D
onnamax is seeking to partner with Nexxus to create a unique collection of personal care and beauty products that capture the brands signature quality and efficiency. Nexxus personal care will be designed and positioned to compliment the brands current retail presence, further extending the brand into new aisles and creating new touch points with the loyal Nexxus customer base. As illustrated in the forthcoming proposal, Donnamax will implement a phased strategy that introduces licensed products to the marketplace that are closest to Nexxus core products. Each phase shall serve as a bridge to the next, which will allow for a natural and incremental growth into new product categories.
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About Donnamax
H
ere at Donnamax, we focus on products that create the perfect balance between quality, variety, and most importantly, eye catching packaging. “It is our highest standard that the product to be attractive, informative and clean.� QVV concept- the Quality, Variety, and Value quotient, incorporated into all of our products, has proven to be an insightful and invaluable ingredient in the success of Donnamax, Inc. It also ensures the loyalty of our consumers. Our customers return to Donnamax products again and again because of the quality, variety, and value. Consumers are fortunate to have an overwhelming number of options available when it comes to buying cosmetics, beauty and personal care products. As manufacturers, we look for ways to make those choices less overwhelming and more directed towards conscious decision making. Our Drive to constantly innovate product and process the latest technology is strongly visible. Our Seasoned and Professional Sales organization also have a strong understanding in their respective markets and the direct connection between our position at Donnamax as an innovative Leader and the ability to maintain their business model. Donnamax excels at developing products that both delight the customer and fit within the High Volume industry paradigm. We emphasize a high end boutique quality, while at the same time, offering an excellent ROI to our retailers.
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Product Roadmap
PHASE
1
HAIR CARE ACCESSORIES
PHASE
2
SHOWER CAPS, TURBANS & HEADDRESS
PHASE
PHASE
BATH & SHOWER
PERSONAL CARE
3
4
5
PHASE
1
HAIR CARE ACCESSORIES
6
PHASE
1
HAIR CARE ACCESSORIES
7
PHASE
2
SHOWER CAPS, TURBANS & HEADDRESS
8
PHASE
2
SHOWER CAPS, TURBANS, HEADDRESS
9
PHASE
3
BATH & SHOWER
10
PHASE
3
BATH & SHOWER
11
PHASE
4
PERSONAL CARE
12
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PHASE
4
PERSONAL CARE
13
TARGET CUSTOMERS
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Projected Wholesales
YEAR 5
YEAR 4
YEAR 3
YEAR 2
YEAR 1
$20
Million
$14
Million
$8
Million
$6
Million
$3.5
Million
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Benefits to Nexus Creates new touch points with consumers who have not yet experienced the Nexxus brand. Offers loyal Nexxus consumers new ways to experience the brand. Quality licensed products will fill in the missing gaps in the Nexxus brand story at retail. Personal care products are largely unbranded, which presents a major opportunity for a well-known brand to dominate the category. Personal care products are ubiquitous ,reaching a broad demographic. This opportunity will lay the foundation for additional licensing partnerships with other leading manufacturers. The Program will generate a passive and guaranteed revenue stream over a long partnership.
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For more information please contact: Rhett Silverstein President
The Leader In Product Identity.
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