Diana Marcela Castro Mรกrquez Design Portfolio 2015
Diana Marcela Castro Mรกrquez Social/Eviromental/Sustainable Design
Hi I’m Diana Castro Colombian Industrial Designer currently studying a Master Degree in Product Design for Innovation at Politecnico di Milano. Passionate for design and focused on the discovery and creation of new experiences able to affect positively people’s life.
Bucaramanga, Colombia
Home town Industrial Design Bachelor degree Universidad Industrial de Santander
International experiences give tools to look at the problems from different angles
Mexico City
Exchange student (2012) Universidad Nacional Aut贸noma de M茅xico
Milan, Italy
Master Degree (currently) Politecnico di Milano
My Design Approach
Research
Context curiosity User understanding Goals setting
Creation
Ideas generation Comunication
Prototyping
Concept testing Users feedback Mock-up building
Product Architecture Final configuration
Realistic prototype
Content
Treespot
Seres
IFE Packaging
Solux
Treespot Team work / May-July 2015 / Polimi
How can we innovate in furniture design?
Insights People love spending time on city parks, doing various activities and using different objects, often brought to the park by themselves. Picnic Sunbathing Relaxing Hanging out Laying down Reading
Goals We decided to create a piece of outdoor furniture able to provide people their own space inside the park, being in some way a personal object. Then it must be - Weather resistant - Quickly dryable - Soiling resistant - Able to be stand-up, built-in, lay-down - Visually mix-up with the environment - Light and easy to move - Modular to the infinite - Cheap
Creation The team set the main elements of the design and started brainstorming with them Structure Seat Attach system
-Seat-
-Attach system-
-Structure-
Prototyping
3d modelling
As the project was ambitious since it was thought, a lot of big decisions had to be taken -Proper materials - size - structureThe best way to get the concept to evolve was through a serious of tests, from CAD to real world. Building mock-ups and proving the different materials and configurations. Creating with the hands.
mock-ups
Experimentation
Product Architecture
Experimentation showed how equilibrium of the chairs depends a lot on the junctions, that’s why we focused on the design of special pieces that guarantee the stability of the structure. We also developed the furniture to storage and display the chairs on the park. An stand with a totem identifies and explains how to use the seat, while keeps them together safe from the rain.
Junctions
Attaching
Furniture
Final Model
-Building the prototype-
Materials
Mahogany for the structure and seat Aluminium for the junctions High Tenacity Polyester for the attach system
Final Model -How to use it-
Seres Team work/January-February 2013/UIS
How can we improve life quality for a marginalized population?
Insights We worked with “Escuela Taller para Ciegos� an institution dedicated to work with blind people, focused on training them to promote social inclusion. They have different activities, from sports to physiological support. Our team choose to focus on leisure, since gaming is a big humanizing agent.
Isolation Isolation Dependence Dependence Socialization Socialization LowLow SelfSteem SelfSteem LowLow
Inclution Inclution FunFun Independ Independ ence ence Security Security
Creation The first task was adapting a sign system based on the classic board game “Serpents & Ladders�.
squares dice checkers snakes & Ladders
Then the team worked together with electronic engineers in order to design and build the concept.
Prototyping
Electronic Dice
Before building a mock-up, some experimentation was carried focused on two main aspects. -gameplay - technical performanceThe feedback allowed the concept be fix and finally become a prototype builded in PMMA with incorporated sound system.
Focus Group
Prototype
Prototype
Product Architecture
Electronic dice
Levels
Checkers & Braille
Voice messages
A big button on the middle of the board tells the players how many steps to give.
To indicate player’s position, SERES uses shaped geometrical shaped checkers and braille numbers.
Making joyful the journey, the players will go through the board getting higher as they get closer to the goal.
Funny sound effects are the way players experiment the snakes, ladders, and plain checkers.
IFE Packaging Team work/March-May 2012/UNAM
How can we transport a 10kg device to rural areas safely?
Insights In 2012, the IFE (Mexican public organization responsible for organizing federal elections) used some special electronic ballots for the presidential elections.
Distributed in 300 districts 1550 units 8,5 kg
The ideal packaging
is portable
is compact
can be used by everybody
Creation The main goal was to get the users to return the device within the box. A serious of models were build to test the folding sequence, in order to make it the simplest possible.
Firsts Sketches
Comfortable carry
Graphics testing
Easy to use
Small dimensions storing
Prototyping 1200 boxes were produced and distributed around Mexico.
Learn more youtube.com/watch?v=ViE1wIJMTFM
Solux Tesis Project/2014/UIS
How can we reach sustainable social dwellings?
Insights VIS (social interest homes) are the houses provided by the National Government to fulfil the housing deficit. Reducing energy consumption in this houses is socio-ethical and environmentally sustainable, that’s why the INTERFAZ research group (UIS) conducted a research which ended up showing the potential benefits that natural lighting devices have. -Healthy – Green - Economic - Social -
1Kwh 1lbCO2 electric = greenhouse energy gases 50Kwh = 1 person/month
10000 social housing units will be built in Bucarmanga
Learnings from users and experts People want a beautiful and secure device Users have troubles sharing resources they need an independent device Houses are tiny and use basic materialss the device have to be small and cheap Houses are done in record times the device must have a simple installation
Prototyping Two mock-ups where build. 1:1 scale verified the device performance This mock-up representing the entire system where built and tested all the light steps, collection, conduction and diffusion.
1:5 scale probed the installation sequence Studying the compatibility between the device and the standard architecture of social dwellings.
Making of
1:1 scale
1:5 scale
Product Architecture
Collector
Collector Installed on the roof, inspired on the telescopes configuration, has two reflectors that direct light into the device.
Conductor Reflective tube 30% smaller than the existing products. Diffuser Imitating how projectors work lights the room.
Conductor
Diffuser
Final Model & Press
Benefits potential impact
Local production allows a comfortable price
Non toxic - Recyclable Increases life Quality Power source potential on the collector Performance increases just by modifying geometry
“UIS invention reduces energy consumption in social interest houses” –Catedra Libre “Solux: energy saver for houses” –Diario ADN
Skills 3d Modelling
Model-Macking
Materials processing
Passions Movies
Travelling Fashion
Msic Books
Exhibitions Toys Family
Food Writing
Mandala coloring
Contact info dimcast@hotmail.com +39 3802632786 behance.net/dimcast diinsight.wordpress.com
thank you grazie ยกmuchas gracias! feel free to contact me