Hands-On Training: · Taking & recording vital signs · Injections & venipuncture · Emergency care · Front office procedures
Offer Expires 1/28/11
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
37
Suffering with Missing Teeth or Poor Fitting Dentures? : Dental implants can restore your self-confidence and appearance. We place and restore our own implants. No need to visit an outside Specialist: Our extensive post-graduate education and experience allows us to complete virtually all phases of your dental treatment under one roof ie. Implants, Invisalign, Veneers, Oral Surgery and Root Canals. All with IV sedation when necessary for your comfort. Insurance Accepted: We work with and accept almost all dental insurance plans. Financing Available: We understand that money is always a concern. We provide several methods so your dental care can fit your budget. ( OAC)
734-6492 Call 734-6492 for Information.
DIRECT MAGAZINE
1
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
NEW YEAR, NEW YOU: Yo u r S m a r t e s t R e s o l u t i o n Ye t before
TIFFANY’
S
SPECIAL DEMO EVENT
after
JANUARY 11 6 - 7 P. M .
(4 weeks post SmartLipo procedure. Actual Patient of Dr. André Edmonds)
This new year, let Tiffany's help you make your smartest resolution yet. Our special Demo Event is the perfect opportunity to meet our doctor, chat with other patients about their amazing results, have your queries answered at our Q&A, enter to win some fabulous prizes, and find out all about this year's hottest beauty must-haves. Sometimes even the best beauty regimens can leave problem areas, but with Tiffany's SmartLipo and Pearl Fusion services, this is the year to achieve your perfect look. Space is limited for this no-obligation information seminar, so RSVP to 625-4772 today to reserve your spot. SmartLipo is the world's first laser-assisted liposuction solution. It is a minimally-invasive procedure, requiring only local anesthesia, and the tiniest of incisions. SmartLipo zaps problem areas with a tiny wand that delivers energy directly into unwanted fat cells, liquifying them for easy removal. The SmartLipo experience also results in tighter, firmer skin, and very little recovery time. Pearl Fusion is a skin-resurfacing treatment that combines the uses of two types of lasers to rid your skin of pigment spots, texture, pore size, wrinkles, and other signs of aging. This new year, renew yourself with Pearl Fusion.
Tiffany Smith-Edmonds, CEO, Spa Director Dr. André Edmonds, Medical Director
2
DIRECT MAGAZINE
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
DIRECT MAGAZINE
3
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
INSIDE January 2011 PUB LI S H E D BY
DMI Agency 801 W. Main St. Visalia, CA 93291 BUS INE S S M ANAG E M E NT
Malkasian Accountancy LLP Gary Malkasian CPA JeffREy Malkasian EA Bookkeeper Marilyn Harris AD MIN I ST RAT I ON & E DI TO RI AL
Executive Editor Karen Tellalian
6 Visalia Rawhide
Welcomes Baseball Legend Tommy Lasorda
Office Administrator MARIA GASTON
12 Virtual Valley Predictions for 2011 14 Temecula Valley: World-Class Wines in an Old-West World
CONTRIBUTING WRITERS
C. S. WYATT CRYSTAL R. R. EDWARDS CRAIG WHEATON WARREN GUBLER andy Salazar donna leach John Blanchette
18 Well, THAT Was Fun Your 2011 Horrorscoop 20 Hands in the Community: Reaching Those in Need All Year Long
ADVE RT I S I NG SALE S
Advertising Director Bridget Elmore 559.739.1747 Advertising Sales DARLENE MAYFIELD 559.739.1747 SA LES O FF I C E
801 W. Main St. Visalia, CA 93291 559.739.1747 • fax 559.738.0909 email: direct@dmiagency.com
Direct Magazine is published twelve times a year and is distributed via direct mail to nearly 49,000 homes between Visalia and Tulare. An additional 1,500 magazines are circulated at distribution points around Visalia and Tulare. Views expressed in columns are those expressed by the columnist and not necessarily those of Direct Magazine. We are dedicated to serving the community. Please call us for questions, comments, article suggestions or for information about local events at 739-1747. Fax us at 738-0909 or email us: direct@dmiagency.com. Online Issue at: www.issuu.com/dmiagency ©2011 DMI Agency
Circulation of this Issue: 51,500
4
DIRECT MAGAZINE
15 Culinary 16 Focus on Fitness 22 Education
Assistant Editor TAYLOR VAUGHN Marketing Specialist KATIE DESROCHERS
10 Pet of the Month
23 VUSD 26 Goings-On 28 Direct from Warren
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
DIRECT MAGAZINE
5
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
6
DIRECT MAGAZINE
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
The Visalia Rawhide – Tulare County’s only professional sports team – will celebrate its 65th anniversary this year, and the entire community is invited to join the celebration! The party begins on Wednesday, January 19, when the Rawhide will host a celebration banquet at the Visalia Marriott. The banquet will feature legendary Hall of Fame manager Tommy Lasorda, who led the Los Angeles Dodgers to six World Series wins during his two decades with the team. This celebration will also mark the release of a commemorative book celebrating professional baseball’s history in Visalia. Entitled “Goshen & Giddings,” the publication will showcase dozens of old pictures, programs and historical gems that have been unearthed in a multi-year research project. Additional entertainment at the banquet will be provided by recent YouTube sensation “The Batting Stance Guy,” who will recreate impressions of notable players who have come through Visalia and the Major Leagues. Tickets are on sale now at the Rawhide box office (732-4433 ext. 26). All proceeds from the banquet benefit the Rawhide Baseball Foundation for Kids, a 501(c)(3) non-profit organization.
Of course, the banquet is only the beginning of the fun, as the Rawhide will begin its 2011 season on April 7 with a game against the Bakersfield Blaze. Visalia will hold several celebration evenings throughout the season, culminating in a Kirby Puckett Bobblehead Night in late August. A limited edition of only 500, the Puckett bobblehead promises to be one of the most soughtafter collectibles in Visalia sports history. This season, the Rawhide will also induct the first six members into the new Visalia Professional Baseball Hall of Fame. Honorees Kirby Puckett, Vada Pinson, Tom Kelly, Bob Talbot, Bud Heslet and Doug Harvey represent just a few of the baseball luminaries who have passed through Visalia’s historic Recreation Ballpark. Kirby Puckett played for the 1983 Visalia Oaks and went on to be a Hall of Fame outfielder and two-time World Series Champion with the Minnesota Twins. Tom Kelly was his manager for both of those titles, but he began his managerial career in Visalia, winning the California League Manager of the Year Award in 1979 and 1980. Vada Pinson became the star of the 1957 Visalia Redlegs when he was named the league’s Most Valuable Player. Pinson DIRECT MAGAZINE
7
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
continued to excel with the Cincinnati Reds for over a decade after his dominant season in the San Joaquin Valley and frequently returned to Visalia to visit the Taylor family, with whom he had become extremely close during the Summer of ’57. Bob Talbot, meanwhile, is a true local legend. He grew up in Visalia, fought for his country in World War II, then returned home and was signed by the Chicago Cubs organization after being spotted in a pickup softball game. Assigned to the new minor league club in his own hometown, Talbot played for the Visalia Cubs in their first two seasons, 1946 and 1947. He later played in the Major Leagues with Chicago, becoming the only Tulare County native ever to play for the local professional club and make it to the bright lights of the Big Leagues. After injuries ended his career prematurely, Talbot returned to Visalia where he and his wife, Mada, have lived ever since. Bud Heslet only spent the season of 1956 in Visalia and never played in the Majors. But that one season was the best statistical year that any batter has ever had in the California League. Heslet crushed a record-breaking 51 homers and drove home a staggering 172 runs. No one has come close to touching his records in the decades since. Heslet retired from the game after his monster season and settled down in Visalia to raise his son and work with the Visalia Fire Department. 8
DIRECT MAGAZINE
Doug Harvey, the final member of this inaugural number, never played for Visalia, but he umpired in the California League from 1958 to 1960 and then proceeded to enjoy over three decades as one of the most respected and accurate umpires in the Major Leagues. Harvey built a home in Woodlake and has lived there for over 30 years. When he was inducted into the Baseball Hall of Fame last summer, he became the first Tulare County resident ever to be so honored. The Visalia Rawhide are about more than just a rich tradition, however; they offer a variety of theme nights and affordable prices that are sure to appeal to all demographics. From ChevronTexaco’s “2-for-1” Tuesdays, to Carl’s Jr.’s “Kids Eat Free” Wednesdays, to Thirsty Thursdays and Fireworks Fridays, the Rawhide games have something for everyone. And this season, one lucky fan will take home $1,000 every Saturday home game as part of Sweepstakes Saturday Cash Giveaway. Featuring a celebrated history, a renovated stadium, and fanfriendly promotions, Visalia’s 65th anniversary season is poised to be one of the best yet. For more information about the banquet or the Rawhide season, please call 732-4433 ext. 26, or check out www.rawhidebaseball.com.
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
See Great Ideas Bloom at the
OVER 350 EXHIBITS WITH THE BEST IN OUTDOOR LIVING, LANDSCAPING & REMODELING
• Landscape Tent, Plants & Flowers • Home Furnishings & Home Décor • Gardening Seminars • Cooking Demonstrations • Kids Clinic by “The Home Depot” • Unique Valentines Gifts • Gourmet Foods • Licensed Contractors and Builders • Pools, Spas, Saunas & Sunrooms • Merchant Show Specials • Discounts, Prizes & Giveaways
S P O N S O R S
P R O D U C E D
B Y
www.VisaliaHomeShows.com DIRECT MAGAZINE
9
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
PET OF THE MONTH
Winterize Your Pets
Just as your car may need a little special attention when the cold weather approaches, so does your pet, especially if it stays outdoors. Moisture, wind, extreme cold, inadequate intake of food or water are all hazardous conditions that can cause illness and in some cases death of our pets.
A few tips to remember during the winter months:
1. 2. 3.
VALLEY OAK SPCA 29016 HIGHWAY 99 VISALIA, CA 93277 Phone: (559) 651-1111 Web: www.vospca.org
4. 5. 6.
Keep pets out of garages (if possible). If not, make sure they can’t reach rat and mouse poisons, poisoned rodents or antifreeze. If your cat has the tendency to rest on warm engine blocks, bang on the hood before you start your engine to ensure the cat’s safety. Outdoor pets may need more food in the winter to maintain normal body temperature. If your pet stays indoors, do not use a heat lamp or other home heaters, this is dangerous, and may cause a house fire. Prevent drinking water from freezing. Exercise is still essential for pets; therefore, provide a dog coat or jacket in the winter months.
For more tips on the safety of your pets during the winter visit www.vospca.org.
A D O P TA B L E P E T ( S ) O F T H E M O N T H MEET CASH This handsome, neutered Aussie mix, is approximately one year old. He has an abundance of energy and would be perfect for a family or individual who has an active lifestyle to match his. He loves to play fetch in the exercise yard. Cash is the type of breed that thrives on staying busy, and with some training, would be the perfect dog and friend. (#36891)
MEET FRISBEE Frisbee is an adorable tabby that loves to play with people, toys and even other cats. This girl is approximately three months old. Frisbee is currently being showcased at the adoption center located in the Visalia Mall. She is the perfect bundle of joy for that special person looking to give her a long life of happiness. (#37385)
Visit Cash and Frisbee and all their friends at Valley Oak SPCA shelter or online at www.vospca.org 10
DIRECT MAGAZINE
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
“Football Hall of Famer”
“Baseball Hall of Famer”
Saturday, January 29, 2011 6:00pm Visalia Convention Center 303 East Acequia Avenue Visalia, CA 93291 Night Will Include: Dinner, Silent Auction, Live Auction... & All That Jazz
For Ticket Information Please Contact Gary Geiger 559-738-8552 DIRECT MAGAZINE
11
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
VIRTUAL VALLEY
Predictions for 2011 Prognostication is a year-round sport in the technology industry, with everyone trying to anticipate the “Next Big Thing.” Few analysts guess the trends, but since it is the start of a new year, it’s time to offer some predictions from the Virtual Valley crystal ball. The five predictions I offer share a common theme: with media going digital, traditional broadcasters and retailers are going to struggle. As newspapers and magazines have fallen to Web surfing, the next earthquakes will strike the film and television industries. Prediction 1: Cable and satellite television subscribers will reduce or terminate their monthly services. When the Fresno State Football Bulldogs beat Illinois 25-23 on December 3, I wasn’t near a television, but I was still watching the game live and in high-definition. I was watching the broadcast free via the ESPN Web site, as Visalia’s Ryan Colburn led the Bulldogs to victory. As the game ended, I realized it was early Saturday morning where I was sitting, more than 2,000 miles away from Fresno. For a brief moment, I was amazed by how much things have changed in the last decade. If I want to watch a sporting event or television show, I’m as likely to be staring at a computer screen as a television. I watch everything from football to 2010 campaign coverage on my laptop and iPod Touch while sitting in coffee shops, airports and hotel rooms. I don’t have to wait to see anything, no matter where I am. Cable providers have tried to respond to Internet video by offering “exclusive” on-demand content. The problem for cable and satellite companies is that most of what I want to watch, I can get online from several different sources. Even content that isn’t free is cheaper online than subscribing to premium services. Prediction 2: Televisions will be more like computers, and computers more like television. Many people have taken the next step and attached home computers to their HD televisions. The Mac Mini is a great little computer; I personally own one and love it. The benefit of attaching a computer to your television is that you can switch between surfing the Web and watching movies. I find myself searching the Web for information about the films I watch. 12
DIRECT MAGAZINE
I’ve even had the script for the new “Star Trek” on screen while watching the movie. Television manufacturers have noticed this and aren’t about to cede the living room or family room to Apple and Microsoft. By the end of 2011, I expect at least half of new televisions to be Internet-ready hybrids. The Samsung Smart TVs incorporate Internet-ready computer hardware within HD televisions. These televisions connect to your home network, either via a standard Ethernet cable or wireless router. Samsung has the Samsung App market, which looks a lot like iTunes. Remember, these televisions are really computers in disguise. You can even add a keyboard or video game controllers. Prediction 3: Netflix, Amazon Rentals and iTunes kill the video store. You can already attach various devices to your television to access movies and television content. Most video game consoles offer Netflix or similar on-demand video rentals. If you don’t intend to play games, an Apple TV is only $99 and offers both iTunes and Netflix content. Amazon is also launching Amazon Rentals in 2011 and is rumored to have a device similar to Apple TV planned. We’ve already witnessed the slow and painful demise of video rental stores. Sadly, 2011 will see that trend accelerate. I’m not sure any traditional rental locations will survive another year. Vending machines might be the last physical DVD rental sites. On-demand rentals aren’t the only challenge to brick-andmortar rental chains. The prices of new films on DVD have fallen dramatically over the last decade. We know which films we are likely to enjoy, so rentals don’t offer much value to us. Prediction 4: CD and DVD sections in physical stores continue to shrink. Throughout 2011, major retailers will cut CD selections even more than they have, possibly eliminating their music sections by the end of the year. I have been in two major discount stores that had no discernable music sections. One store had a single rack of popular country, pop and Spanish-language music. Everything on the rack was the latest from big-name acts. Forget trying to locate anything “classic” or even from last year. The second store only had a few children’s CDs near the
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
Tex t by C. S. Wyat t
televisions and video games. Forget trying to buy anything less annoying than The Wiggles or Kidz Bop. I asked a clerk about the CDs and was told that regional managers had decided the space was needed for a new video game display. When people do buy music, they either buy digital downloads or order from online retailers. Today’s teenagers apparently won’t share my fond memories of trips to Tower Records and Virgin Megastores. They browse online lists instead of racks of imported CDs. I fear the fate of CDs rests with collectors and audiophiles. Prediction 5: Video gaming goes 3D, without the glasses. Nintendo is planning to release the Nintendo 3DS in 2011. This update to the DS handheld game unit supports 3D without glasses. However, the screen resolution is only 400-by-240. Nintendo compares this to standard-definition television. There are actually two overlapping sets of pixels, slightly offset and angled. One layer of pixels is angled towards the left eye and the other towards the right. You have to hold the 3DS screen carefully
to experience acceptable 3D. Apple, Sony, and Toshiba each have patents for high-definition 3D television that doesn’t require special glasses. Unlike the Nintendo 3D method, you also don’t have to position yourself carefully to see the 3D images, which would be difficult for most families. The Apple patent includes home projection units. I wouldn’t be surprised if the first group to exploit the technology is the video game publishers. While 3D movies might be interesting, the possibility of complete immersion in a virtual world is enticing.
Valley native Scott Wyatt has a doctorate in scientific and technical communication, focusing on issues of education, literacy and technology. Contact Scott at cswyatt@tameri.com with questions or comments.
DIRECT MAGAZINE
13
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
Travel Recipe by John Bl anchet te
Temecula Valley: World-Class Wines in an Old-West World
In the high desert 90 miles southeast of Los Angeles lies the historic Old Town of Temecula. Encircled by mountains – most notably Mount Palomar, home to the famous observatory – the Temecula Valley spreads over 32 square miles of planted fields, sprawling developments and bedroom communities. The city’s population has grown dramatically in the last 10 years, however, the rolling hills east of the city have preserved the agricultural heritage and are now home to over 30 commercial vineyards, many producing world-class wines. Much of Old Town Temecula has been preserved and stretches over about 12 city blocks. This area became a major commercial hub when the Overland Express made it a regular stagecoach stop in 1858, with a railroad stop following in 1882. History thrives here, with many buildings dating back to that period, including the original train depot. There is a genuine feel of the Old West; especially on the wooden walkways of Main Street, which are home to many wine tasting rooms that are not to be missed (especially Lorimar and Tesoro). The Temecula Valley Cheese Co. and Temecula Valley Olive Oil Co., each also offer tastings, and the best barbecue in town can be found at Sweet Lumpy’s when you are ready for a real Old West meal. A number of great galleries and antique shops provide plenty of funky Old West memorabilia 14
DIRECT MAGAZINE
to view, and the Temecula Valley History Museum and Children’s Museums are fun and educational. And then, just six miles east of the town, wine country begins. Temecula’s first commercial vines were planted in 1968, but many think it was the invasion of the glassy-winged sharpshooter in the mid-1990s that brought the vineyards world-class status. More than 40 percent of the vines were ruined by the insect, causing vintners to find ways to control the pest and rethink vineyard plantings. They did a remarkable job, with great wines now running the spectrum from elegant champagnes, dry whites and aromatic reds, to luscious lateharvest and port wines galore. Some of the most enjoyable tastings can be found at South Coast, two-time California Winery of the Year. The resort and spa has 76 villas on the property and pours excellent sauvignon blanc from the area. During the summer months they host a number of concerts at the venue. Briar Rose, which makes world-class zinfandels, is a small boutique winery built by a former Disney artist who modeled it after Snow White’s cottage. Gerry and Rosie Wilson run a dog-friendly winery at Wilson Creek and are known for their Almond Champagne. Joe Hart of Hart Winery is one of the pioneers of the wine industry in the Temecula Valley. He makes limited highquality wines, producing only 5,000 cases a year of multiaward winning wines, one of which is the Portuguese-style port. Thornton Winery has one of the top restaurants in the valley, and also hosts a Champagne Jazz Festival during the summer. Chef Anthony Bartolotta’s Roasted Corn Bisque is delicious, and the viognier is the best bet in the tasting room. Another way to see the area is from 1,500 feet up in the air on Denni Barrett’s Magical Adventures Balloon Rides. The adventure starts at sunrise in the South Coast Winery parking lot and offers views of the orchards and vineyards as passengers float with the prevailing winds down the length of the valley for an hour-long flight. A champagne breakfast awaits on return to South Coast’s restaurant. Rates start at $160.
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
CULINARY Mini Brie Recipe by Elaine Dekassian
Directions
Wrapped in Puff Pastry
Ingredients 1 Brie wheel 2 T cherry preserves 2 T dried cherries 2 T chopped walnuts 1 small red delicious apple, cored and thinly sliced 1 T brown sugar 1 sheet puff pastry (found in freezer section) 1 egg 1 T milk or cold water Cookie cutter – holiday holly leaves are what I use Small dish with water to seal the Brie Pastry brush
Preheat oven to 400 degrees Thaw puff pastry in the refrigerator overnight. Lay out, covered with a dish towel until ready for use. Take a knife or pizza cutter and remove two inches from one narrow side to save for decoration. Cut brie in half horizontally to create two halves, like a sandwich. Spoon the preserves onto one half. Lay the sliced apples in a fan-like pattern atop the preserves. Follow with the dried cherries, walnuts and then the brown sugar. Place the top half of brie wheel back on top. Place brie in the center of the pastry. Using your fingers, wet all the edges. Begin folding pastry up over the brie and wrap as a package. Turn over and place on a baking sheet covered with parchment paper. (It will slide right off after baking and that is a lovely thing.) Whip the egg and the tablespoon of milk or water with a fork or whisk until it is smooth. Using the pastry brush, liberally brush the wrapped pastry all over with egg mixture. Cut out the leaf patterns (from the two-inch piece of pastry cut off earlier) with your cookie cutter and place decoratively on top. Brush with more of the egg wash. Bake in the 400 degree oven for approximately 15 to 20 minutes or until golden brown (be sure to watch it from time to time). Serve on a cake plate or stand with crackers, dried fruit and nuts.
Expires 1/30/11
DIRECT MAGAZINE
15
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
FOCUS ON FITNESS Text by Andy & Eryn Salazar of Empower Fitness Training
It’s that time of year again. The holidays are behind us, and now it’s time to focus on the new year and all the goals we would like to accomplish. In the top ten New Year’s resolutions, losing weight and getting into better shape usually hold top spots. That’s because year after year, we make promises to ourselves about taming the bulge, losing those holiday pounds, and finally shaping up; but unfortunately, the resolve is often short lived. Most of us tend to burn ourselves out before we see any results, and the gym shoes get packed away for another year. So this year, let’s focus on achieving realistic results. Bag the extreme New Year’s resolution and get fit without the added stress. Small changes can lead to big accomplishments. The road to weight loss success starts with creating a simple plan of what changes you can make to take control of your waistline, get into shape, and feel better without extreme dieting or unrealistic exercise routines.
“eat less and exercise more.”
16
DIRECT MAGAZINE
A year is a long time: 12 months, 52 weeks, 365 days or 8765 hours make up an entire year. You can accomplish a lot in this time if you plan for it, so ask yourself: What are your fitness goals? Do you want to fit back into your skinny jeans, run a marathon, or lose a specific number of pounds? These are all questions that you have to answer before you can begin to work toward your goal. Knowing exactly what you want to achieve means having a target to aim for. Your first step should be to choose an attainable goal and outline how you will achieve it. If your goal is to lose weight, start by examining your eating habits and eliminating one unhealthy item from your diet. For example, cut out one high calorie beverage a day, or skip the bread basket when you dine out. Weight loss comes down to calorie reduction: you have to burn off more calories than you consume. It’s simple: eat less and exercise more. Don’t over think your exercise routine. Instead, focus on being as active as possible. For example, take the stairs instead of the elevator, or go for a walk during your work breaks. Thirty minutes of physical activity a day will help you burn additional calories, helping you reach your fitness and weight loss goals faster. Sticking to these small changes helps start a chain reaction of healthy choices. By the end of the year, you will be more fit, trimmer and on your way to living a permanently healthy lifestyle. This year, do yourself a favor and resolve to make a healthy lifestyle change instead of an extreme New Year’s resolution.
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
DIRECT MAGAZINE
17
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
WELL, THAT WAS FUN
Your 2011 Horrorscoop— Er, Horoscope
January Venus is in Scorpio in the early part of the month, which means your romantic life is about to leap around like a gazelle on meth. Your spouse or partner is going to fall in love with you all over again, which is kind of surprising since you haven’t particularly earned it – except for that one thing you did. You know what I’m talking about. Mid-month you can expect a trip of some sort, either to the coast or a few simple bounces down to the bottom of your stairwell. Pack your bathing suit and some Neosporin so you’re ready either way. At the end of the month, you need to spend time alone. Checking in for a 72-hour hold at the local asylum can be most restorative, but please remember I get half your underthe-table bingo winnings.
The calendar has flipped, my friends, and 2010 is no more. I don’t know about you, but my 2010 started off with great promise and ended with me hiding under the couch. Yesterday, a friend recommended that I review my upcoming horoscope to find out what may be in store for me this year. Her theory is that forewarned is forearmed, and so I looked it up after much griping. I have to admit that I’m kind of excited about what all that planety stuff is doing. If I’m interpreting things correctly, things are looking up! There are horoscopes written for everyone’s general outlook, too, not just for specific signs. I’ve applied my new-found knowledge and written them out for you, month-by-month. You’re welcome. 18
DIRECT MAGAZINE
February A full moon in the middle of February is going to let the crazy off the hook. I realize I’m saying this to someone who just got done wearing an I-love-me jacket at Happy Acres Home of Rest, but trust me. Barricade yourself into your house with a stack of good books and DVDs, and (providing the trip in January went well) include your partner. If the trip didn’t go well, leave your partner locked outside to duke it out alone. The sun, Mercury and Mars all have a do-si-do in Pisces, which means something great is going to happen socially. For most of us, that means Facebook will be down and we won’t be forced to interact so much with friends we don’t like. March Your networking and social life picks up speed and pretty much runs right off the road. You’ll be favored in the workplace; I should caution you that “favored” could also mean “scapegoated.” Your romantic life picks up again, which means your significant other was either allowed into safety with you back in February or fell in the onslaught outside and you’ve moved on to someone new. Either way – yeah! You’re awesome. No matter what your coworkers say.
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
Tex t by Crystal R. R. Edwards
April Oh, just give up. You’re going to lose your brains in April, and in-laws or extended family are going to make you wish you lived back in Paleolithic days when you could legally feed people to saber-toothed tigers as a form of population culling. You might consider getting a name plaque engraved with your name. Have the orderly back over at Happy Acres hang it up outside your room, and make yourself comfortable. Have fun on Applesauce Day! May The new moon this month will bring a renewed sense of purpose to everything you do, especially if you are a Taurus like me. Career changes are likely, which means that whole coworker thing a few months ago sucked enough that you bailed. Or you were fired. Yeah, probably fired, knowing you. Well, it’s over now. No, I don’t want fries with that, but thanks for asking. Budgeting will be important until the second week of the month, when your finances substantially improve. I’m guessing that’s your severance pay, which falls under the same rules as your bingo winnings. June Jupiter is doing something that looks like figure-eights, which is supposed to bring you new optimism, although I really don’t see it because any planet moving around like that is going to slam into another planet sooner or later and that would be a real mess for everyone. OR MAYBE you’re optimistic because it will get you out of paying your mortgage. I’m a little unclear on June. I’ll think on it and get back in touch. July Another vacation, and another set of challenges in your relationships. To be honest, isn’t this every July? Nothing scratches the paint on a relationship like taking a trip together. This is a good month for long talks with a loved one, which may or may not have to do with traveling 1,300 miles across barren landscape in an overheating car and that stupid music he listens to or her incessant yammering on the phone, except when there’s no cell reception and she starts instead on inventorying your every fault. You know, I’m getting the idea that you may want to defy the planets on this one and just stay home.
August Venus is in Leo, and Neptune is in Aquarius, indicating good times with kids. You’re going to fall in love with the lions at the zoo and go spear fishing with a Boy Scout Troop. I think. I’m still kind of hung up on June. That Jupiter thing is making me nervous. September Other people’s egos start to cramp your style at the end of the month, but your common sense will lead you to a happy conclusion. I think this means you lay a trail of mirrors out that leads them into traffic, while cleverly avoiding getting hit yourself. I’m watching Jupiter still. Does it look ... wobbly? October Yeah, it’s definitely wobbly. Take some time to relax this month at home and wrap up any domestic projects you’ve got going on. Let’s face it, Jupiter’s going to come visiting soon and you don’t want it to feel unwelcome. Your work life will become satisfying, probably because you know that clown of a manager is about to get squashed by a planet any minute. November Misunderstandings at work occur (see October; keep that Jupiter news to yourself if you know what’s good for your job). In all other areas you sparkle with charisma and excitement, drawing the attention of many people. It’s entirely possible they think you’re a spaceman come down to warn them about the impending collision. You may as well have some fun with this in the short time we have left. December Your home life goes wackybats and there’s a good chance you’re going to mess up on the Christmas gifts list. I’m not sure why you’re so hung up on the list anyway, all things considered, but if it keeps you from panicking go right ahead and shop with the remainder of your severance check money from May. Bring it on, 2011! We’re ready for you, and for Jupiter too!
DIRECT MAGAZINE
19
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
hands in the community: Text by Donna Leach
Reaching Those in Need All Year Long On October 12, Pam Scott addressed over 200 supporters at the Hands in the Community dinner and auction. She shared a testimony about her life, and the tragedy that struck her family in 1995 when her husband was caught in the crossfire between two rival gangs and killed – leaving her a widow with two young children to raise alone. To compound her difficulties, a recent battle with kidney failure had placed Pam on a waiting list for a matching donor. With limited income and major health issues, everyday chores like yard work had become a major challenge. However, through the efforts of Hands in the Community, Pam was helped by volunteers who removed weed growth to clear the way for a much-needed irrigation system on her property. Hands in the Community (HNC) is a Christian-based, non-profit organization governed by a board of directors including several local businessmen and church members that connects available resources in the community with families in crisis, or who are in need of short-term care. On October 12, friends and volunteers of Hands in the Community gathered at the Visalia Country Club for a dinner and auction to promote awareness for the organization, to raise funds, and to allow people like Pam Scott to share their gratitude for the work of the organization. “I appreciate the support and services received through HNC more than you can imagine,” Scott said. Belinda Boylan became involved with Hands in the Community in order to fulfill volunteer hours for college credits. But her intentions shifted as she saw what a difference the organization could make: “The level of care and support offered by this organization amazed me.” Boylan was especially amazed by an HNC program recently launched in our community: Gangs to Jobs – a newly developed project that includes providing job training through a mentoring program for individuals transitioning out of gang involvement. The program was shaped to mimic one in Fresno County which has proven to be successful. 20
DIRECT MAGAZINE
Sharon and Kevin Fikkert, supporters of HNC, were in attendance that evening. Sharon said they became involved by visiting the organization’s website to choose a project that their Bible study group could work on together. They were given the opportunity to fulfill a request from a disabled family needing assistance to prepare for a move out of state. The group volunteered together and helped pack the family’s belongings. During a Lyons Club presentation by HNC founder Lester Moon, Valley Business Bank’s Terry Culotta was impressed with Moon’s initiative to start such an organization from scratch during this economically challenging time. “The calls for assistance are real and the time to help is now,” Terry added. Lester Moon is the founder and Executive Director of Hands in the Community. But more than that, he is the true driving force behind the organization. His level of dedication is evident in his willingness to sacrifice his own personal finances to ensure HNC’s success during its infancy. “I support the concept that people need to know about the Lord by the deeds of believers,” Moon said. The official launch date for Hands in the Community was January 2009. During its first year in operation, the fledgling organization managed to raise nearly $500,000 worth of goods and services that were distributed to and directly benefited members of our community. “For every $100 donated, HNC is able to generate $2500 worth of goods and services,” Moon explained. The dinner and auction raised around $15,000. “Our gospel is a social one. Anyone in the community can contact us with a need. For example, we don’t just feed someone who is hungry today. We find resources that will feed them for the next month, and then we help them get back on their feet so they can feed themselves. Sometimes that means preparing them for a job interview by providing proper clothing or a haircut,” Moon said. “HNC advocates on behalf of the most vulnerable members of our society who are the elderly and low-income families with children. And most
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
importantly, we provide hope and encouragement to those calling us for help.” Dennis Smethers is a staff volunteer who has been with the organization since nearly the beginning. “The reward of seeing firsthand the difference this organization makes in the lives of people facing a crisis makes it all worthwhile,” Smethers said as he summed up his reasons for his continuing work with Hands in the Community. A pool of approximately 1,300 people have volunteered their time, but Hands in the Community still needs the support of local business leaders and individuals for donations. As with any non-profit group, there are numerous expenses that must be met to stay in operation. “Of course, needs increase during the holidays and winter months,” Moon added. Hands in the Community provides access to resources which include: medical care, parenting aids, financial, legal or paralegal, teenage mother support, help with filling out forms, food, home repairs, tutoring, short-term housing, shopping help, transportation to appointments, and prayer. To become involved, or make a tax deductible monetary donation, contact Hands in the Community at (559) 6253822 or visit their website at www.hnconline@yahoo.org.
Broker/Owner NMLS #252789 Broker/Owner NMLS #252789
DIRECT MAGAZINE
21
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
San Joaquin Valley College
Front and Back Office
There are three things that should cause you to consider a career in a medical environment: • Job security created by an ever-expanding population needing medical care • High demand for well-trained front and back office medical staff • Prestige of being part of an elite medical team in a professional environment.
San Joaquin Valley College’s (SJVC) Clinical and Administrative Medical Assisting (CAMA) program offers the perfect mix of training and experience in both front and back office operations. “Our CAMA program encompasses a wide variety of hands-on skills that cater to both front and back office demands,” said Visalia campus Division Manager Annette Austerman. “We employ highly trained faculty who work diligently to implement the most current procedures to keep up with the ever-changing world of medicine.” Both ends of the spectrum provide a lifetime of value and service to the community and a gratifying career. This 16-month program provides training in both administrative and clinical medical procedures for medical offices and specialty clinics. Curriculum provides a balance of classroom and laboratory student participation to enhance the learning experience.
22
DIRECT MAGAZINE
Medical Career Training Smart Move
Coursework includes: • Insurance and computer billing • Injection administration • Bookkeeping and filing • Electrocardiograms • Appointment scheduling • Venipuncture and skin puncture • Medical coding • CPR and first aid • Assisting in minor surgery • Taking and recording vital signs
“Our class sizes are smaller, which provides a more intimate learning environment,” said Austerman. “With the growth of our surrounding communities, there is an increased demand for medical assistants in private doctors’ offices, clinics and hospitals.” Well-trained medical office and medical assisting personnel are able to work in a variety of medical environments, such as medical offices, clinics, hospitals, laboratories, medical supply and equipment facilities, as well as medical sales and insurance billing companies. “In each setting our students have the opportunity to improve and broaden their skills,” said Austerman. Some continue their education and become surgical technicians, Registered Nurses or even physicians. “Our Clinical and Administrative Medical Assisting students stand head and shoulders above other candidates due to their proficiency in both administrative and clinical understanding,” concluded Austerman. Graduates earn an Associate of Science Degree and are eligible to take the Registered Medical Assistant (RMA) and Registered Phlebotomy Technician (RPT/AMT) exams for certification. For more information about the morning or evening Clinical and Administrative Medical Assisting program on the Visalia campus please call (866) 391-3804.
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
VUSD Text by Craig Wheaton, Ed.D. Superintendent
What, A New School?
At our last meeting, the VUSD School Board approved the plans to build a new elementary school in northwest Visalia. With all of this talk of shrinking budgets, you must be asking, “How can we build a new school if we are out of money?” The simplest explanation is restricted funds. The state has restricted funds that must be spent specifically on buildings and grounds. We receive money from new construction of local homes and commercial buildings called “developer fees.” By law, these funds must be spent planning for and expanding school space for growth due to enrollment. Granted, home construction has slowed down; but our enrollment continues to grow, over 200 students this year alone. If we simply use birth rates over the last four years to predict our possible Kindergarten enrollment, we expect to see a growth rate of 200-300 students per year for the next four years. In the midst of the state cutting our “general fund” income, we continue to use these restricted funds to acquire properties for future school sites and plan new school construction for future enrollment growth. These funds served as the local match for
additional dollars we were eligible for under the state’s new school construction funds. The new school, located on the corner of County Center and Shannon Ranch, will house approximately 500 students and will relieve overcrowding at Oak Grove and Manuel Hernandez Elementary Schools. They are both at capacity and still growing. The construction timeline is at least 18 months, and we plan to open in August 2012. We are all feeling the impact of state budget cuts to our general fund. It may seem odd to build a new school during poor economic times, but we would be irresponsible if we did not plan for the future. There are several reasons this is the time to build – we have land, we have the plan, we have the kids! Oh yes, we have the local developer fees and qualify for the fifty-percent matching state funds! By building now, we will avoid overcrowding, the cost of portable buildings, and the expense of busing students to schools far from their neighborhoods. It just makes good sense, dollars and cents.
DIRECT MAGAZINE
23
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
Call now to schedule your complimentary consultation. And Dr. Yoho gives away free Botox! For new patients for a limited time Dr. Yoho does not charge an injection fee. You pay only his cost of the Botox. This results in about a 50 percent savings! 24
DIRECT MAGAZINE
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
Visalia First Assembly “A Church for the Community” January Series: “When Troubles Trouble!”
Are you driven by fear … failure … troubles? God Cares. “Happy New Year!” is a phrase we use a lot this time of year. But for many, the New Year is anything but a time for celebration. Oftentimes fear, failure and troubles plague us or those we love. Foreclosure, bankruptcy, divorce, unemployment, drug addiction, health concerns – the list of issues that are very real in people’s lives today can go on and on. Even if you’re not going through one of these issues yourself, chances are you know someone who is. For many, troubles keep them up late at night, failure lingers in their mind, and their joy is robbed from them. But Visalia First Assembly is here to help. Find out what the Bible says about troubles and how God cares for you with January’s life-changing series: “When Troubles Trouble!” Pastors Mike and Karen Robertson invite you to not let your troubles dictate your happiness this year, but to live 2011 with
God in control. God cares for you! He is concerned with each and every thing that is troubling you. It is the wish of Pastors Mike and Karen that you come and be a part of the Visalia First Assembly family; their hope for all who come to VFA is that guests will leave overflowing with the joy of the Lord, ready to share the good news of Jesus Christ with everyone they meet. When people leave filled with God’s Spirit, they become better family members, employees, and leaders – serving in their God-given places within the home and community. To learn more about VFA and how you can get connected, visit our Web site at www.V1AG.com. Weekend Worship Experiences: Akers Campus Saturday at 5 p.m. Sunday at 8, 9:45, 11:30 a.m. Walnut Campus Spanish Service, Sunday at 12:30 p.m. V1AG.com or (559) 733-9070
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE - THE HEART OF THE SOUTH VALLEY
Use the Direct Advantage.
Reach more customers with the largest in-home circulation in the South Valley.
Ads are now available in Full Color!
Call your ad representative for details. 739-1747 DIRECT MAGAZINE
25
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
GOINGS-ON 1st Saturday in Three Rivers Celebrate art, music, dance, storytelling, food and drink as you find gift ideas and browse the art galleries, studios and gift shops of Downtown Three Rivers. For discounts and participants visit Web site. When: Saturday, January 1, 10a-5p Where: Maps at Anne Lang’s Emporium, 41651 Sierra Dr. (CA 198), Three Rivers
Knitting Club at the Library Beginner or well-trained knitter? Whatever your level, come and join us for a casual knitting time at our library. There is a $5 one-time fee to join, which helps cover material needed. When: Wednesday, January 12 & 26, 5:30p-6:30p Where: Tulare County Library, 200 W. Oak Ave., Visalia Contact: 713-2700 or www.tularecountylibrary.org
Music at the Main – Wyndfall Trio Local musicians bring their celebrated, world-class sound to the Main Street Theater. Flautist Tracy Harris, pianist Svetlana Rudikova-Harris, and harpist Wendy LeBlanc serve up a distinctive mix of classical suites and traditional Irish tunes. When: Friday, January 7, 7p Where: Main Street Theater, 307 W. Main St., Visalia Contact: 635-1761
George Winston at the Fox Theater Solo pianist George Winston is best known for his seasonally themed recordings including December, Winter Into Spring, and Summer. This concert will feature selections from George’s melodic piano recordings, as well as R&B piano, stride piano, Vince Guaraldi’s Peanuts pieces, and more. Proceeds benefit the Visalia Rescue Mission. Tickets: $20, $30, $40. When: Saturday, January 15. Doors @ 6:30p, Concert @ 7:30p Where: Visalia Fox Theater, 300 W. Main St., Visalia Contact: 625-1369 or www.foxvisalia.com
Contact: Nadi Spencer, 561-4373 or visit: www.1stSaturdayTR.com
The Embroiderers’ Guild of America The EGA is a national, non-profit, educational organization offering study and preservation of the heritage and art of embroidery. EGA meets one Tuesday every month, and membership is open to anyone interested in needlework, from the beginner to the professional. When: Tuesday, January 11, 9:30a-12p Where: St. Paul’s Anglican Church, Guild Room, 120 N. Hall St., Visalia Contact: 559-732-4821 Socrates Café The Socrates Café meets the second Tuesday of each month in the Visalia Library Branch Blue Room to discuss philosophical topics. Come and discuss matters of thought with other philosophy enthusiasts. When: Wednesday, January 11, 6:30p Where: Tulare County Library, 200 W. Oak Ave., Visalia Contact: 713-2700 or www.tularecountylibrary.org
A Bridal Odyssey Come and connect with the wedding professionals you need to help you to create your perfect day. Our bridal shows give you an opportunity to meet dozens of great wedding vendors, see (and taste!) their work, sign up for great prizes and discounts, and enjoy our beautiful multi-media fashion show. When: Sunday, January 16, 11a-4p Where: Visalia Convention Center, 303 E. Acequia Ave, Visalia Contact: 733-0741 or email: debbie@abridalodyssey.com Guitar Masters in Concert Guitar heroes Eric Johnson, Andy McKee and Peppino D’Agostino join forces for an acoustic tour of exceptional musicianship. Tickets: $23, $38, $48, $68. When: Monday, January 17, 7:30p Where: Visalia Fox Theater, 300 W. Main St., Visalia Contact: 625-1369 or www.foxvisalia.com
Complete Restorative Dentistry | Implant Dentistry | Cosmetic Dentistry | Family Dentistry | Oral Surgery | Endodontics
HH aa pp pp yy NN ee w w YYee aa rr !! We now do Implants.
3445 S. Demaree St., Visalia 559.733.4478 26
DIRECT MAGAZINE
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
in: a M
on with y a dw ing e
a Even Wolf isalia Fox o r B An sy ., V t. Bet
.m nS 30p . Mai 17 : 7 , W $ y 31 r, 300 , $28, org r a u Jan Theate s: $33 isalia. et xV 9 Tick tact: Fo 5-136 2 n Co 559) 6 (
My Way Some things never go out of style – a martini, the little black dress, a string of pearls, a well-cut gray flannel suit – and the music of Frank Sinatra. This show distills the 1,400 smooth songs Sinatra recorded down to 56 selections performed by a cast of four. When: January 7, 8, 14, 15, 21 & 22 at 7:30p; January 9, 16 & 23 at 2p Where: Ice House Theatre, Race and Sante Fe, Visalia Contact: Reservations, 734-3900
Classical Delights The Tulare County Symphony rings in the New Year with a concert devoted to “Classical Delights.” Enjoy Stravinsky’s Pulcinella Suite, Mendelssohn’s “Italian” Symphony, and a celebration of Mozart’s 250th birthday with the very popular Piano Concerto #23 K.244 as played by featured master pianist Svetlana Harris. When: Saturday, January 22, 7:30p-9:30p Where: Fox Theater, 300 W. Main St., Visalia Contact: 625-1369 or www.foxvisalia.com Tulare Fog Race The Tulare Fog Run/Walk offers a beautiful backdrop for participants of all ages. Enjoy the stroll, or challenge yourself with our newly offered 10K run. Races will begin at the Ben Maddox entrance of the parkway and finish at the same location. Refreshments and awards await you at the finish line. Cost: 5K: $20 advance/$25 at event; 10K: $25 advance/$30 at event. When: Saturday, January 22. Registration: 7a; Race: 8a. Where: S t. John’s Trail, Ben Maddox Way, Visalia Contact: 713-4585 or email jbradley@ci.visalia.ca.us. Register online at www.liveandplayvisalia.com. Tulare County Library Children’s Storytime Baby/Toddler Time (Tues. 10a), Preschool Storytime (Wed. 10a). When: Call or visit Web site to confirm times. Where: Tulare County Library, 200 W. Oak Ave., Visalia Contact: Children’s desk at 733-6954 ext. 209 or www. tularecountylibrary.org.
Tulare County Library Independent Film Series This month’s presentation is Alamar; a film in which a Mexican boy learns about his Mayan heritage, and his fisherman father’s way of life, before going to live with his mother in Italy. When: Wednesday, January 20, 6:30p Where: Blue Room, Tulare County Library, 200 W. Oak Ave., Visalia Contact: 713-2700 or www.tularecountylibrary.org
If you would like to have your event considered for a free listing in our “Goings-On” section, please email your submission to direct@dmiagency.com or fax to 738-0909, Attention Goings-On. Please note, we do not guarantee listing of any submission. Submissions must be received six (6) weeks prior to publication.
We Offer: • • • • • • •
Purchase & Refinance FHA Conventional VA FHA 203k PERS First-Time Home Buyer Programs
NMLS #284902
DIRECT MAGAZINE
27
CULTURE, COMMERCE, AND COMMUNITY IN VISALIA AND TULARE — T h e H e a r t O f T h e S o u t h V a l l e y
DIRECT FROM WARREN Text by Warren Gubler, Visalia City Councilmember
Looking Back As we come to the end of 2010 and anticipate 2011, it’s a good time to reflect upon the City of Visalia’s progress over the past year. Though the national economy remains moribund, there are glimmers of better times on the horizon. Visalia is still a great place to live, raise families and do business. The local transit center expansion was completed, and the final touches are being put on construction at the Ben Maddox interchange and on Mooney Boulevard. The transit center expansion includes 31,371 square feet located just south of the existing transit building. It features 12 new bus bays, above each of which new monitors will display realtime bus arrivals and departures. The transit center provides a connection point and distribution center for various transit services. It also facilitates connections between Visalia transit, Dial-a-Ride, Visalia Town Trolley, Tulare County transit, Tulare City transit, Kings area rural transit, Sequoia Shuttle, Orange Belt Stages, Greyhound, and a connection to Amtrak. Down the road, we hope that there will also be a connection to the new high-speed rail station located between Hanford and Visalia. The following is a list of some of 2010’s new commercial developments. As we re-build Mooney Boulevard and the Visalia business climate in this economy, pieces of progress such as the following fit together nicely to create the complete mosaic of an ever-improving Visalia. Vallarta – The grand opening of this new supermarket was held September 22 in the Orchard Walk Shopping Center in north Visalia. This store exudes the fun and flavor of old Mexico with some unique offerings. A few weeks after its grand opening, I dropped by with my son to inspect some of their specialty items. I was amazed at how packed the store was with customers. Hobby Lobby – This craft store will be opening January 3, 2011, in the old Mervyn’s location at the Sequoia Mall. This company is big time, with 462 stores in 39 states, and is especially strong in the Southeast and Midwest. Special kudos go to Mayor Link and city staff for encouraging Hobby Lobby to enter the California market here in Visalia first. Find out more at www.hobbylobby.com. Rabobank – Rabobank is moving into the old Blockbuster Video store on South Mooney, next to the Sequoia Mall. They 28
DIRECT MAGAZINE
expect to be open by the end of December 2010. Another plus for the Sequoia Mall and its comeback! Main Street Promenade – This development by The Mangano Co. broke ground earlier this year, and the first phase is expected to be completed by Summer 2011. This is the first new office and retail development on Main Street in many years and hopefully will lead to more investment in the east Downtown area. VWR International – In August 2010, VWR International LLC announced that it was building a new facility in Visalia’s industrial park. The facility is approximately 500,000 square feet and will be a distribution center. VWR is headquartered in Westchester, PA, and is a global laboratory and distribution company with worldwide sales in excess of $3.5 billion dollars in 2009. The Visalia distribution center will act as a supply chain solution for this company in the western United States. The facility is expected to be operational in 2012 and will create many jobs locally. The Habit – Coming soon to Visalia at the old Merle’s location across from COS. This company started in 1969 in the Santa Barbara area and now has 39 locations in California. I personally investigated their only location in the San Joaquin Valley, which recently opened at Fig Garden Village in Fresno. I found the burgers, salads, shakes, sandwiches, fries and onion rings to be tasty, and reminiscent of 1950’s dining. I particularly recommend their hot pastrami sandwich. Find out more at www.habitburger.com. This is an excellent way to use and restore the old Merle’s location. I predict that the citizens of Visalia will enjoy frequenting this new business establishment, and that it will help rejuvenate North Mooney Boulevard. Happy New Year to all! If you have questions or topics regarding the city which you would like to have addressed in future articles, please email Warren at wgubler@ci.visalia.ca.us or call (559) 7134400 x 3313. Warren Gubler Visalia City Council Member