Š 2013 by the author of this book. All images are borrowed. This book may not be published or printed in anyway. The author of this book retains sole copyright to her contribution of this book.
Author & Designer
_ D’mi Whitworth
_ dmiwhitworth.com
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Introduction....................................4 Mark Guidelines.............................7 Stationary..................................... 19 Ad Campaign.............................. 27
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Introduction Aguila’s mission is to ensure our customers fly with comfort and luxury. Aguila strives to incoporate the spanish culture into its company and services, as well as demonstrate to customers the friendly and warm-welcoming personalities and customer-service Aguila provides. This booklet is the style guide manual for Aguila.
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Mark Guidelines
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Avenir LT Std
AaBbCcDd ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./
Avenir Light
Avenir Medium
Avenir Bold
ABCDEFGHIJKLMNOPQRSTU-
ABCDEFGHIJKLMNOPQRSTU-
ABCDEFGHIJKLMNOPQRSTU-
VWXYZ abcdefghijklm-
VWXYZ abcdefghijklm-
VWXYZ abcdefghijklm-
nopqrst vwxyz 01234567890
nopqrst vwxyz 01234567890
nopqrst vwxyz 01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
Mark Guidelines | Typography
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Primary Colors
Secondary Color
Pantone 48-8 C
Pantone 7-8 C
Pantone 179-16 C
CMYK: 2, 100, 99, 0
CMYK: 0, 18, 100, 0
CMYK: 0, 0, 0, 100
RGB: 232, 29, 38
RGB: 255, 206, 0
RGB: 35, 31, 32
#E81D26
#FFCE00
#231F20
Mark Guidelines | Color Pallette
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13p5
Pantone 7-8 C
4p8
2p9
The logo element of Aguila is based on an eagles eye. The eye is abstracted to resemble a more corporate, clean element for the
Mark Guidelines | Logo Element Measurements
Aguila international airliner.
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10p7
Mistral Pantone 7-8 C
5p0
Pantone 48-8 C
The wordmark for Aguila is created from the font Mistral. This font was chosen because of the personality it displayed. The wordmark
Mark Guidelines | Wordmark Measurements
displays the cultural feel of Spain.
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Mark Guidelines | Wordmark
Examples of correct usage.
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Do not distort or skew the element.
Do not turn the element upside down.
Do not repeat the element more than once.
Mark Guidelines | Wordmark
Examples of non-correct usage.
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Pantone 7-8 C
Pantone 48-8 C
Mark Guidelines | Wordmark
Examples of correct usage.
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Do not distort or skew the wordmark.
Do not turn the wordmark upside down.
Mark Guidelines | Wordmark
Do not repeat the wordmark more than once.
Examples of non-correct usage.
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Stationary
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11p7 Logo Element: 900%
43p8
1p9
3p6 3p6 3p6
Stationary | Letterhead
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9p4
7p8
3p6
Stationary | Business Cards
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2p7 Av. C贸rdoba 1237 2000 - Rosario - Madrid
8p2
Avenir 9/11
Stationary | Envelope
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Stationary | Photos
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Ad Campaign
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Aguila achieves a flight in luxury and comfort by equipping aircrafts with the best of airliner seating and available arm and leg room. Relax
Ad Campaign | Interior Airline Design
on each flight with Aguila airlines custom-made seats.
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Aguila has multiple offices across the world to include as many international customers as possible. Aguilaâ&#x20AC;&#x2122;s main headquarters is
Ad Campaign | Exterior Corporate Headquarters
located outside of Madrid, Spain.
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Aguila strives to guarentee a friendly and warm-welcome flight per each customer. Our staff are always happy to help and answer and
Ad Campaign | Airline Check-In Desk
questions a customer may have before, during, or after their flight.
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More than 600 new aircraft, most of which will be equipped with advanced in-seat inflight entertainment systems offering thousands of
Ad Campaign | Exterior Airline Design
hours of programming.
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Aguilas Magazine Advertising is designed to enhance the reader by letting them feel the word that is most important. The ad ties in both
Ad Campaign | Magazine Ad Design
the culture of spain as well as Aguilaâ&#x20AC;&#x2122;s logo element in abstraction.
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Aguilaâ&#x20AC;&#x2122;s eco-friendly billboards are always an importance. Aguila uses electric billboards using LED lights to conserve energy and also help
Ad Campaign | Billboard Ad Design
the environment by printing on less paper.
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Aguila keeps its international customers in mind by being a bi-lengual airliner. Pillows provided to our customers during flight includes both
Ad Campaign | Promotional Items | Pillow
the english and spanish language to accomodate customers needs.
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Aguila caters from only the best international catering services. Fresh meals are made daily for our customers and added to the plane
Ad Campaign | Promotional Items | Eating Utensils
before takeoff. Only the best for Aguila customers.
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