written
Over the last decade, there has been a decline in the high street, with traditional British stores facing store closures, redundancies and bankruptcies, with Topshop being the most recent casualty. Meanwhile, the surge in demand for easily accessible and cheap fast fashion has allowed large online retailers such as Boohoo, Missguided and Pretty Little Thing to dominate the market. Social media is filled with influencers being paid to promote these fast-fashion brands to young audiences. 2020 has only exacerbated this trend, with the Covid-19 pandemic forcing stores to close for much of the year, whilst the demand for online fashion has risen exponentially. The Office for National Statistics reported that in November alone, online sales increased by 363%. 18
Giles
he sustainable fashion movement is largely focused on improving the environmental and socio-economic impact of fashion. This occurs across the fashion lifecycle, from the materials and transportation, to production processes and human rights.
Sarah
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Is Sustainability Elitist?
