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RETAIL MARKETING
STEP 4 Retailers focus on omnichannel shopping standard STEP 3 Use AR shopping experience to boost conversions
STEP 9 Consumers expect fast, free, and on-time delivery
11 STEPS
STEP 2 Experiential retail grows in importance
STEP 7 Consumers continue to be increasingly conscious STEP 8 Customer loyalty is more important than ever
STEP 10 Building community, more important than personalization STEP 11 Continue to innovate the payment experience
STEP 1 Competition in physical retail
ISTOCK/ RIKKYAL
STEP 5 Showrooming popular among retailers
STEP 6 Reimagine the store staff role
11 Data-Backed Retail Trends to Help You Succeed in 2022 and Beyond BY ALEXIS DAMEN
T
he pandemic forced the retail industry to quickly adapt in 2020, and these changes continued through 2021. More brick-and-mortar businesses opened an online storefront, clickand-collect order fulfillment options gained popularity, and consumers grew to expect a completely connected (and convenient) experience, regardless of the sales channel they were using. These retail trends are here to stay, but as vaccination rates increase and parts of the world are reopening, consumers are getting APRIL 2022
more comfortable with shopping in person again. To succeed in the future of retail, you need to enhance your omnichannel strategy, offer memorable in-store experiences, and train store staff on emerging technology to ensure a consistent shopping experience across all channels, online and offline. Here’s an overview of retail trends to help you succeed in 2022 and beyond.
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Retail Trends in 2022 ❯ Competition in physical retail will increase as digitally native
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brands expand into brick-andmortar Experiential retail continues to grow in importance Brands are using AR shopping experiences to boost conversions Retailers must focus on the new omnichannel shopping standard Showrooming is increasingly popular among retailers Retailers need to reimagine the store staff role to find and retain employees Consumers continue to be increasingly conscious Customer loyalty is more important than ever
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Consumers expect fast, free, and on-time delivery Building community is more important than personalization Retailers must continue to innovate the payment experience
Let’s look at these in detail. STEP 1 - Competition in physical retail will increase as digitally native brands expand into brick-and-mortar Shoppers are ready to get back out there to fulfill their retail therapy cravings, and with historically high retail vacancy rates and shorter, DMN.CA ❰
