11.22.2018 • Thursday • M 1
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NOVEMBER 23, 2018
4 tips
for getting the most out of Black Friday deals CONTENT PROVIDED BY NEWSPAPER TOOLBOX
This year on November 23, you’ll be able to take advantage of the best bargains of the year. Here are a few tips to help you make the most out of the countless Black Friday sales in town.
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Make a list of the items you want. To avoid impulse buys, prepare a list of the things you’re looking for — don’t forget all those presents you’ll need to buy — along with the total amount that you’re willing to spend. When the day rolls around, make sure to keep this list with you while shopping.
Compare available prices. In the days leading up to Black Friday, take the time to check the prices listed on flyers and websites for the products you want to buy. Do the prices differ from one store to another? Are some items cheaper to order online? To find the best deals, use a price comparison tool, like Google Shopping or Shopbot.
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3 Check exchange and refund policies. Before making any purchases, find out if the stores you’ll be buying from will accept returns or make refunds on merchandise sold on Black Friday. If all sales on the day are final, then no exchanges or refunds will be possible.
Find out about what kinds of warranties are offered. It’s useful to know what kinds of warranties are offered, especially when it comes to expensive products like computers. If you believe you’ll need to get an extended warranty, check first if your credit card will automatically offer you some protection if the purchase is charged to your account.
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S2 • ST. LOUIS POST-DISPATCH
M 1 • THUrSDAy • 11.22.2018
Shopping facts and figures CONTENT PROVIDED BY METRO
The holidays are here, and that means millions of people will spend time decorating, making shopping lists, purchasing presents, and stocking up on entertaining essentials. Various groups and consumer watchdogs track trends in holiday spending and giving, and many facts and figures may surprise holiday enthusiasts. Economists with the National Retail Federation say online and retail sales in 2017 increased by 10.5 percent over the previous year. The combination of job and wage gains, modest inflation, and elevated consumer confidence has led to higher holiday spending. Between Thanksgiving Day and Cyber Monday 2017, more than 174 million Americans shopped in stores and online, offers the NRF. Black Friday still reigns supreme, with 77 million consumers. However, Small Business Saturday was not far behind, with 55 million consumers. Data from Prosper Insights & Analytics says people planned to spend an average of $967.13 in 2017 on the holiday season. That was up 3.4 percent from the year prior. Tracking of spending on video games by The NPD Group reflects a growth of 15 percent when compared to a year ago. All categories have shown gains, including software, hardware, accessories, and game cards. Fortnite has been a significant software sales driver for 2018,
ratcheting up legions of fans seemingly overnight. Many people pride themselves on shopping early for gifts, but there are eleventh-hour consumers as well. NRF says around 15 percent of last-minute shoppers plan to buy gifts at supermarkets or grocery stores. Charitable giving tends to skyrocket at the end of the year, when the spirit of giving synonymous with the season inspires individuals to give back. According to PricewaterhouseCoopers, the average total cash contribution to charity by individuals is roughly $245.
shoppers are enticed by coupons and other promotions to shop at stores they have not visited before. Don’t let the holiday buying season fool you. Shopping continues even after Santa has slid down the chimney. The NRF states 48 percent of shoppers will take advantage of after-Christmas sales in stores.
The NRF notes that, in 2017, only about 12 percent of consumers finished their holiday shopping by the second week of December. Research from Forbes found that gift cards will continue to reign supreme. Gift cards are convenient for gift-givers, and PWC found that 42 percent of people prefer to receive gift cards for the holidays. Sales are strong for both online and brick-and-mortar retailers. Accenture’s 10th Annual Accenture Holiday Shopping Survey discovered 84 percent of consumers plan to go online, particularly to Amazon.com, to research and price-check gifts before looking or buying elsewhere. The Accenture survey also found that at least three-quarters of
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11.22.2018 • Thursday • M 1
sT. LOuIs POsT-dIsPaTCh • S3
NOVEMBER 26, 2018
Online sales that will break the internet CONTENT PROVIDED BY NEWSPAPER TOOLBOX
Just a few days after Black Friday, the hunt for the best bargains goes virtual. On November 26, 2018, online stores will entice you with unbeatable Cyber Monday deals.
thing on Santa’s list with just a few clicks — as long as you get up early. Quantities for on-sale items tend to be limited and the best bargains sell out quickly.
If you didn’t have time to buy your Christmas presents during Black Friday, remember that on Cyber Monday, you can find practically every-
Shopping tips 2
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To avoid missing out on mega deals, subscribe to the newsletters and Facebook pages of the stores you love. This way, you’ll know
Be sure to take advantage of short-lived offers — such as Amazon’s lightning deals — that see prices dropped on some items for a
Don’t forget to check the delivery times before completing your purchases online — you don’t want to end up getting your Christ-
in advance what each retailer is offering and the start times for the Cyber Monday sales you don’t want to pass on.
limited time.
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S4 • ST. LOUIS POST-DISPATCH
M 1 • THUrSDAy • 11.22.2018