From the backcountry of Sweden The story of Icebug is finding a problem that was overlooked by others and understanding that – despite what others believed and said – solving this would create real value for a lot of people. We found a need in not slipping during winter and the solution was the BUGrip® technology with smart studs. The risk of slipping is a nuisance at best, a fear at worst, either way it’s an obstacle to get out. And we want to get out, we need getting out, we thrive in nature. Every day, if possible. In the forest we can recharge, we get a clear point of reference, we find ourselves! Since BUGrip®, we have the world’s best traction technology for wet surfaces as well with the unstudded RB9X compound. That’s also the story of Icebug: A young Scandinavian footwear David Ekelund – CEO of Icebug brand being the global market leader in traction. We make it possible to run or walk on anything from dry asphalt, over wet rocks, through mud, to pure ice. Icebug makes better shoes for people that want to get out every day, feeling safe and enjoying even in the most challenging conditions. For spring and summer 2018, that means the best traction trail running shoes, and the best traction hiking / walking shoes. And the magic of Icebug is that when you have experienced the difference that great traction brings, you start longing for that slippery rock or muddy slope!
Icebug in 5 min:
Since 2001 Icebug has delivered traction for everyone who wants to get outdoors everyday. We are from Sweden, but the forest is our home.
Our technologies have also brought us some fame, we are proud ISPO Award winners 2001 & 2016.
BUGrip® is Icebug’s own traction technology for the most slippery conditions. A BUGrip® sole is made of a special rubber compound and has 15 – 19 integrated & dynamic steel studs.
RB9X – Rubber 9 Extreme is our own rubber compound, and it sets a new standard in providing friction. Lab tests (SATRA) show that RB9X outgrips the competition.
Icebug Xperience is a 3 day, 75 km race in the archipelago of west Sweden. Every september 500+ runners and walkers gather to experience nature and traction in unison.
Free mind is what you experience when you have traction. You can let your mind float freely, regardless of where you put your feet.
Sustainability work with the SS18 collection Icebug’s long term goal is to become fully sustainable, and be a leader and catalyst in making the whole footwear industry sustainable. By “being fully sustainable” we mean not breaking any of the four principles of sustainability. Read more here: www.thenaturalstep.org/our-approach/ That’s a big job which will require many of us in the industry to participate. At this point footwear making has many challenges, such as heavily relying on oil based material. But Icebug does that some small but significant steps in the right direction for spring / summer 2018.
LEATHERS We strive to have gold rated leather in our leather uppers. For more information go to www.leatherworkinggroup.com/ or read more in our sustainability report.
bluesign® The bluesign® system is the solution for a sustainable textile production. It eliminates harmful substances right from the beginning of the manu facturing process and sets and controls standards for an environmentally friendly and safe production. This not only ensures that the final textile product meets very stringent consumer safety requirements worldwide but also provides confidence to the consumer to acquire a sustainable product. www.bluesign.com/
Future At Icebug we’re working with the Higg Index, and are committed to keep using that as our main frame work for systematic sustainability work. We have made a 20 year plan, and though we are still in the early stages, a lot of good thing are realized already. For more information on other aspects of Icebug’s sustainability work, please look at the sustainability report on www.icebug.com
TRACTION TECHNOLOGIES BUGrip® DYNAMIC STUDS
BUGrip® – is the name of Icebug’s traction technology for the most slippery conditions. A BUGrip® sole is made of a special rubber compound and has 14 – 19 integrated steel studs. The design of the studs, together with the properties of the rubber compound, give these studs a dynamic function. The studs work independently from each other and are not completely fixed. When weight is applied the studs push in toward the surface of the sole. How far they are pushed in depends on the pressure exerted by the user and the resistance from the ground. This dynamic function makes the studs adapt to the surface and provide the best possible traction on anything from dry asphalt to pure ice.
BUGweb®
OPTIONAL TRACTION
BUGweb® is a traction technology that consists of a compatible outsole and a traction unit. The BUGweb® has six carbide studs and it fits into the special sole pattern of the BUGweb® sole. The advantages compared to a conventional grip device are substantial as the BUGweb® becomes an integrated part of the sole. The shoe can be used with or without the BUGweb® attached to it which multiplies its field of usage.
OLX
FIXED STUDS
The Fixed Studs do not adjust to the surface like the Dynamic Studs in the BUGrip® system, instead they are always exposed and grip whatever surface that comes in their way. With Fixed Studs it’s possible to make the sole relatively thin which saves weight and improves the ground control. The Fixed Studs system is exclusively used in shoes for very demanding terrain, where reliable traction is of utmost importance. The shoes with Fixed Studs have “olx” added to the models’ name.
RB9X
RUBBER 9 EXTREME
Rubber 9 Extreme (RB9X) is a groundbreaking rubber compound development. It sets a whole new standard in providing traction on, specially, wet surfaces. Lab tests (SATRA) show that RB9X outgrips the competition on both dry and wet surfaces, but still matches the durability (DIN standard) of an asphalt running shoe. In real action that means up-graded traction reliability in wet and slippery conditions, like rocks, tiles etc.
Spirit7 OLX Amazing ground control. Narrow racing last. Light yet protective.
Spirit7 M OLX Black / DkOrange
Spirit7 W OLX Black / Carmine
A9817-9B
A9818-9B
For the seventh generation of this off trail benchmark the focus has been a significant improvement of comfort and softness, still without compromising the durability. Being on top of the World Orienteering Championships podium doesn’t mean you get to rest, at least not if you want to stay ahead. Upper material is in a bluesign® high abrasion PU with a protective TPU mudguard. The upper has a thinner construction than before and by reducing material in the flex zones there is a notable upgrade in comfort. The fitting has also seen some changes, where the lower cut collar and a new midfoot pattern have both reduced weight and improved the comfort. Otherwise it’s the same winning concepts as the previous versions. The heel cup is comfortably soft and has a depression in the center back in order to reduce pressure at the Achilles tendon. The closed-cell foam of the heel cup absorbs very little water (maximum 20 % increase when wet). The upper has a TPU mudguard for protection in rough terrain. The low sole profile and drop, together with a narrow racing last, optimize ground control, but yet it’s flexible to allow the foot to move naturally. The outsole provides outstanding grip, with innovative diagonal ridge pattern, that is enhanced to amazing with 14 integrated OLX carbide tip studs. Upper:
Bluesign® high abrasion PU upper / TPU mudguard
Lining:
Quick dry bluesign® mesh / Micro Suede at heel counter
Insock:
Removable molded EVA with Mesh liner
Midsole:
Compression molded Lightweight EVA with ESS arch stabilizer
Outsole:
Rubber with 14 fixed carbide tip studs
Weight:
245 gr / 215 gr
Size:
US 7–13 (40 – 47) / USL 5,5 – USL 10,5 (36 – 42)
Torsion:
Easy Flex
Drop:
4 mm
Cushioning: Responsive Last:
Narrow racing last
HEATMAP
T1
– Torsion (T): Easy Flex – Drop (D): 4 mm – Cushioning (C): Responsive – Last (L): Narrow
L1
D1
C1
T
1 Easy Flex
2 Medium
3 Stability
D
4 mm
Medium
Large
C
Responsive
Medium
Full
L
Narrow
Medium
Wide
Zeal3 OLX HGMS2®* midsole that is both soft and stable. Outsole pattern and traction. Soft heel cup reduces pressure at Achilles tendon.
Zeal3 M OLX Mineral / DkOrange
Zeal3 W OLX Mineral / NeonPeach
D9309-0B
D9310-0B
This is the footwear benchmark for demanding terrain, providing unrivaled combination of low weight, ground control, support and traction. The upper material is a bluesign® high abrasion PU that is very durable and smooth. The upper has a thinner construction than before and by reducing material in the flex zones there is a notable upgrade in comfort. The mudguard has been re-design for a further comfort improvement. However, it is the midsole construction and the HGMS2® * technology, that is the true Icebug innovation. Zeal provides torsional stability but is still flexible with a soft and smooth running feeling, this is the impossible combo, made possible through the molded midsole cradle on the interior side of the shoe. The midsole not only adds superb fit and stability, it also turns into the reinforcement protecting the foot in serious terrain. The height of the extremely soft and comfortable heel cup is slightly reduced at center back in order to relieve the Achilles tendon from pressure. The last has medium width and, together with the bluesign® Quick dry mesh lining, it creates a good foot climate. The torsion and cushioning is in perfect balance, and in combination with the low sole profile the ground control is just outstanding. As if the deep lug pattern of the outsole wouldn’t provide traction enough the OLX version has 16 fixed carbide tip steel studs that will provide traction everywhere. Upper:
Bluesign® high abrasion PU upper / PU mudguard
Lining:
Quick dry bluesign® mesh / Micro Suede at heel counter
Insock: None Midsole:
Lightweight EVA with HGMS2®* technology
Outsole:
Rubber with 16 carbide tip studs
Weight:
255 gr / 225 gr
Size:
US 7–13 (40 – 47) / USL 5,5 – USL 10,5 (36 – 42)
Torsion:
Medium Flex
Drop:
6 mm
Cushioning: Medium Last: Medium (* Holy Grail Midsole Soft AND Stable.)
HEATMAP
T2
– Torsion (T): Medium Flex – Drop (D): 6 mm – Cushioning (C): Medium – Last (L): Medium
L2
D2
C2
T
1 Easy Flex
2 Medium
3 Stability
D
Small
6 mm
Large
C
Responsive
Medium
Full
L
Narrow
Medium
Wide
Acceleritas6 RB9X Minimalistic and light. Low drop and sole profile. Narrow racing last.
Acceleritas6 M RB9X DeepBlue / DkOrange
Acceleritas6 W RB9X DeepBlue / Scarlet
B5319-0B
B5320-0B
The sixth generation of the Acceleritas is here, targeting those that fancy minimalism and a must-have for the thrill-seeking runner venturing into swimrun, obstacle race or beyond the beaten track! The Polyester bluesign® mesh upper is super soft and airy, so light and smooth it feels like being barefoot. The midfoot design pattern is updated to further improve the fit. The water pickup is minimal, the drainage is excellent and hence the wet weight is almost as low as when it’s dry. The midsole is very flexible and keeps the weight down. The height of the heel cup is slightly reduced in order to reduce pressure at the Achilles tendon. Terrain feel is remarkable thanks to the low profile of the sole. The shoe promotes the natural movement of the foot, it’s like running in a pair of socks, but socks that provide thermal and impact protection, and traction. The outsole is designed with a pattern that is optimized to grip on hard as well as on soft surface, with an aggressive pattern where dirt is steered away to the sides in diagonal channels (it’s the same principal as in tractor tires). The Acceleritas outsole is crowned with the jewel among sticky rubbers: RB9X. This innovative rubber compound provides incredible traction on both wet and dry surfaces, without compromising the durability!
Upper:
Polyester bluesign® mesh / TPU mudguard
Lining:
Quick dry bluesign® mesh / Micro Suede at heel counter
Insock:
EVA racing insock glued to insole
Midsole:
Compression moulded Lightweight EVA
HEATMAP
T1
– Torsion (T): Easy Flex – Drop (D): 4 mm – Cushioning (C): Responsive – Last (L): Narrow
L1
C1
Outsole: RB9X Weight:
200 gr / 175gr
Size:
US 7–13 (40 – 47) / USL 5,5 – USL 10,5 (36 – 42)
Torsion:
Easy Flex
Drop:
4 mm
Cushioning: Responsive Last: Narrow
D1
T
1 Easy Flex
2 Medium
3 Stability
D
4 mm
Medium
Large
C
Responsive
Medium
Full
L
Narrow
Medium
Wide
Zeal4 RB9X HGMS2®* midsole that is both soft AND stable. Soft heel cup that reduces pressure at Achilles tendon. Outsole pattern designed so mud doesn’t get stuck.
Zeal4 M RB9X Black / Aqua
Zeal4 W RB9X Black / DkDahlia
F4703-0A
F4704-0A
When developing Zeal the guide line has been to focus on providing the runner with full ground control while pushing hard in the most demanding types of terrain. This ground control is a result of all features underfoot working together so you can focus on the trail ahead! The HGMS2® * midsole provides torsional support but still has a toe flex with superb feeling. The midsole not only adds an ideal running feeling, but it’s U shape also turns into a side wall reinforcement protecting the foot in rocky terrain. The heel cup offers a high comfort level thanks to the soft lining and the the reduced center back height that relieves the Achilles tendon. To further increase comfort he heel collar now has a lower ankle profile. The outsole has been re-designed and now improved with our own proven Icebug tractor pattern. Together with the RB9X compound this outsole is the true traction benchmark. The bluesign® high abrasion PU upper has a new layer construction that makes it lighter and even more comfortable, though still very durable and with a very little weight gain in wet conditions. The medium last has a fairly roomy toe box that caters to enjoyable rides even when staying out in the woods for a long time.
Upper:
Bluesign® high abrasion PU upper / PU mudguard
Lining:
Quick dry bluesign® mesh / Micro Suede at heel counter
Insock: None Midsole:
Lightweight EVA with HGMS2®* technology
HEATMAP
T2
– Torsion (T): Medium Flex – Drop (D): 6 mm – Cushioning (C): Medium – Last (L): Medium
L2
C2
Outsole: RB9X Weight:
230 gr / 185 gr
Size:
US 7–13 (40 – 47) / USL 5,5 – USL 10,5 (36 – 42)
Torsion:
Medium Flex
Drop:
6 mm
Cushioning: Medium Last: Medium
(* Holy Grail Midsole Soft AND Stable.)
D2
T
1 Easy Flex
2 Medium
3 Stability
D
Small
6 mm
Large
C
Responsive
Medium
Full
L
Narrow
Medium
Wide
Oribi3 RB9X Light weight, but yet full of features. Rock Shield protecting the foot in rocky terrain. Comfort, thanks to seamless upper medium last.
Oribi3 M RB9X Black / Pumpkin
Oribi3 W RB9X Black / DkDahlia
F4603-0B
F4604-0B
Oribi is a graceful and slender-legged African antelope, fast and graceful with sure-footing. That’s also what you get with the Oribi on your feet! Despite its low weight it is packed full of features. The seamless polyester bluesign® mesh upper is light and non-absorbing and has a welded protective TPU mudguard. The lacing system with integrated laminated ribbons embraces the foot and keeps it in place, along with special laces that keep them from untying. The tongue has been updated and its thin construction gives a very direct feeling. The soft heel cup has a padded collar and firm heel grip, the height of the heel reinforcement is slightly lower in this version. The midsole has an integrated Rock Shield to protect the foot in rocky terrain. The midsole also adds torsional stability and is designed to provide a kick in the last phase of the stride. The midsole is a bit softer than before, changed from 58A to 54A, and in combination with the 7 mm drop it provides just the right level of support. The tractor tire patterned outsole and the RB9X rubber compound will keep trail runners and everyday users going in all kinds of conditions and terrain.
Upper:
Polyester bluesign® mesh; Welded TPU mudguard
Lining:
Half line, bluesign®
Insock:
Molded EVA
Midsole:
Lightweight EVA, Rock Shield ESS / TPU
Outsole: RB9X Weight:
235 gr (US9) / 190 gr (USL 7,5)
Size:
US 7–13 (40 – 47) / USL 5,5 – USL 10,5 (36 – 42)
Torsion:
Medium Flex
Drop:
7 mm
Cushioning: Medium Last: Medium
HEATMAP
T2
– Torsion (T): Medium – Drop (D): 7 mm – Cushioning (C): Medium – Last (L): Medium
L2
D2
C2
T
1 Easy Flex
2 Medium
3 Stability
D
Small
7 mm
Large
C
Responsive
Medium
Full
L
Narrow
Medium
Wide
Oribi2 RB9X GTX Lightweight and waterproof. Protective Rock Shield. Seamless upper with outstanding comfort.
Oribi2 M RB9X GTX Black / DkPoison
Oribi2 W RB9X GTX Black / DkPoison
F4605-0A
F4606-0A
Oribi is a graceful and slender-legged African antelope, fast and graceful. And that’s exactly how you feel when putting on this light trailrunner. Despite the low weight the Oribi truly is feature packed. The Blue Sign poylester upper is smooth and durable, and backed up by a GORE-TEX® membrane that keeps water out. The lacing system with integrated laminated ribbons embraces the foot and keeps it in place, along with special laces that keep them from untying. The thin tongue has a sock-like construction, both keeping it in place and making the Oribi fit like a glove. The soft heel cup has a padded collar and firm heel grip. The midsole has an integrated Rock Shield to protect the foot in rocky terrain. The midsole also adds torsional stability and is designed to provide a kick in the last phase of the stride. Medium cushioning and a 7 mm drop provide just the right level of support. The tractor tire patterned outsole and the RB9X rubber provides unrivaled traction.
Upper
Polyester bluesign® mesh; Welded TPU mudguard
Lining
GTX extended, warp knit polyamide
Insock
Molded EVA
Midsole
Lightweight EVA, Rock Shield ESS / TPU
HEATMAP
T2
– Torsion (T): Medium – Drop (D): 7 mm – Cushioning (C): Medium – Last (L): Medium
L2
C2
Outsole RB9X Weight
265 gr (US 9) / 220 gr (USL7,5)
Size
US 7–13 (40 – 47) / USL 5,5 – USL 10,5 (36 – 42)
Torsion Medium Drop
7 mm
Cushioning Medium Last Medium
D2
T
1 Easy Flex
2 Medium
3 Stability
D
Small
7 mm
Large
C
Responsive
Medium
Full
L
Narrow
Medium
Wide
Tsuga RB9X Low drop and medium cushion gives great ground control. Torsional rigidity with the right amount of support. High comfort level for wide range of activities.
Tsuga M RB9X DeepBlue / DkOrange
Tsuga W RB9X DeepBlue / DkOrange
F6205-0B
F6206-0B
Tsuga RB9X is a stable trailrunning shoe that aims at recreational runners and long distance training for more experienced runners. Durable and smooth bluesign® PU upper with toe and heel reinforcements. The soft padding and relatively roomy toe box are much appreciated by the foot as the mileage increase. Low profile and drop (5 mm) mean great ground feel and the torsional rigidity provides support in uneven terrain. The RB9X outsole rubber compound provides traction regardless if running in dry or wet conditions, so no need to slow down when it’s raining!
Upper:
Protective bluesign® upper, PU mudguard
Lining:
Quick dry bluesign® mesh
Insock:
Removable moulded EVA with mesh liner
Midsole:
Compression moulded lightweight EVA with TPU stabilizer
HEATMAP
T3
– Torsion (T): Stability Flex – Drop (D): 5 mm – Cushioning (C): Medium – Last (L): Medium
L2
C2
Outsole: RB9X Weight:
280 gr / 240 gr
Size:
US 7–13 (40 – 47) / USL 5,5 – USL 10,5 (36 – 42)
Torsion:
Stability Flex
Drop:
5 mm
Cushioning: Medium Last: Medium
D1
T
1 Easy Flex
2 Medium
3 Stability
D
5 mm
Medium
Large
C
Responsive
Medium
Full
L
Narrow
Medium
Wide
Mist2 RB9X Airy and cool. Multi-purpose. Stability and ground control.
Mist2 M RB9X DkGrey / Black
Mist2 W RB9X Black / DkMagenta
F6203-0A
F6204-0A
Imagine a warm summer day, what could be more appreciated by your feet than a form fitted, airy mesh upper on a very capable running shoe platform? That’s exactly what the new style Mist offers. The very open mesh upper creates a perfect foot climate on hot summer days, and the molded TPU lacing extensions ensures a great fit. The wet weight of Mist is almost the same as when being dry, making it ideal for swimrun, kayaking, SUP, beach combing, or just out on the town. The midsole is stable and has a low (5 mm) drop which is an all-round great combo for a shoe with a wide range of target activities. The RB9X® outsole provides superb traction even on wet surfaces, yet it matches the durability of an asphalt running shoe!
Upper:
Open Mesh; MicroSuede
Lining: None Insock:
Removable moulded EVA with mesh liner
Midsole:
Lightweight EVA
Outsole: RB9X Weight:
280 gr (US 9) / 230 gr (USL 7,5)
Size:
US 7–13 (40 – 47) / USL 5,5 – USL 10,5 (36 – 42)
Torsion:
Stability Flex
Drop:
5 mm
Cushioning: Medium Last: Medium
HEATMAP
T3
– Torsion (T): Stability Flex – Drop (D): 5 mm – Cushioning (C): Medium – Last (L): Medium
L2
D1
C2
T
1 Easy Flex
2 Medium
3 Stability
D
5 mm
Medium
Large
C
Responsive
Medium
Full
L
Narrow
Medium
Wide
DTS3 RB9X High comfort level. Stability and cushioning. Light and airy.
DTS3 M RB9X Mineral / DkOrange
DTS3 W RB9X Mineral / DkScarlet
D5425-0C
D5426-0C
D5425-0B
D5426-0B
DTS3 M RB9X Black
DTS3 W RB9X Black
Distance Training Shoe (DTS), the name says it all. This every day trainer/ walker will be your best friend from the very first time tried on, regardless if you run or walk in it. With DTS we hit the mark in terms of comfort, with soft padding in collar and tongue, and a foot shaped ergonomic last that your feet will love instantly. The new engineered mesh upper gives comfort and support. The high torsion and fully cushioned midsole result in a stable shoe that also protects from over-pronating along with providing incredible stability with our ESS system. Light and airy upper material keep the weight down and give a smooth feeling. The RB9X outsole provides superb traction even on wet surfaces, yet it matches the durability of an asphalt running shoe.
Upper:
Enginereed mesh / TPU
Lining:
Quick dry bluesign® mesh
Insock:
PU comfort foam
Midsole:
Lightweight EVA with ESS stabilizer
Outsole: RB9X Weight:
315 gr (US9) / 270 gr (USL 7,5)
Size:
US 7–13 (40 – 47) / USL 5,5 – USL 10,5 (36 – 42)
Torsion:
Stability Flex
Drop:
12 mm
Cushioning: Full Last: Wide
HEATMAP
T3
– Torsion (T): Stability Flex – Drop (D): 12 mm – Cushioning (C): Full – Last (L): Wide
T
1 Easy Flex
L3
D3
C3
2 Medium
3 Stability
D
Small
Medium
12 mm
C
Responsive
Medium
Full
L
Narrow
Medium
Wide
DTS3 RB9X GTX The Boa® System. GORE-TEX® membrane. High comfort level.
DTS3 M RB9X GTX Carbon / Black
DTS3 W RB9X GTX DkMagenta / C arbon
D5427-0A
D5428-0A
DTS3 W RB9X GTX Carbon / Black D5428-0B
A feature packed every day shoe for long walks, travel or everyday use. With DTS we aimed high in terms of comfort, with soft padding in collar and tongue, and a foot shaped ergonomic last that your feet will love instantly. Instead of traditional laces, The Boa® System makes it easy to dial in the perfect fit for a more efficient stride and increased comfort. The comfy bluesign® mesh upper makes sure your foot is protected, stable and comfortable all day long. The high torsion and fully cushioned midsole result in a stable shoe that also protects from over-pronating. The upper has a waterproof GORE-TEX® membrane that turns this version of DTS into a three-season companion. The RB9X outsole provides superb traction even on wet surfaces, yet it matches the durability of an asphalt running shoe. One of the most versatile shoes we have ever built!
Upper:
Polyester bluesign® mesh / TPU welding
Lacing:
The Boa® System
Lining:
GTX extended comfort
Insock:
PU comfort foam
Midsole:
Lightweight EVA with ESS stabilizer
HEATMAP – Torsion (T): Stability Flex – Drop (D): 12 mm – Cushioning (C): Full – Last (L): Wide
Outsole: RB9X Weight:
330 gr (US9) / 290 gr (USL7,5)
Size:
US 7–13 (40 – 47) / USL 5,5 – USL 10,5 (36 – 42)
Torsion:
Stability Flex
Drop:
12 mm
Cushioning: Full Last: Wide
T3
T
1 Easy Flex
L3
D3
C3
2 Medium
3 Stability
D
Small
Medium
12 mm
C
Responsive
Medium
Full
L
Narrow
Medium
Wide
Nim RB9X Highest level of comfort. Light and soft. Casual look, world class traction.
Nim M RB9X Black
Nim W RB9X Black
F88001-0A
F88002-0A
Nim is a newcomer in the Icebug line. Despite its casual look it’s a very capable walking shoe. The silver rated Nubuck leather is water repellent and easy to maintain. The lacing system makes the fit really easy to adjust. Well cushioned midsole and a thick memory foam insock create a very high level of comfort that will be felt instantly. The last is ergonomically shaped for great walking roll and foot health. RB9X outsole provides reliable traction on wet asphalt and tiles.
Upper:
Silver rated Nubuck leather
Lining:
Soft breathable bluesignÂŽ textile mesh
Insock:
Memory foam
Midsole:
Lightweight EVA
Outsole: RB9X Torsion:
Stability Flex
Last: Medium
Eli RB9X Airy and cool. Summer comfort. Ergonomical walking last.
Eli M RB9X Black
Eli W RB9X Black
F88003-0A
F88004-0A
Eli W RB9X Crimson F88004-0B
Eli is perfect for summer walking and living, combining the airiness of a sports sandal with the casual sportiness of a great looking sneaker. Engineered mesh upper keeps the feet cool on summer days. ErgonoÂmically shaped last, memory foam insock and midsole roll for superb foot health. Elastic cord instead of regular lacing provides an easy on and off feature. RB9X outsole provides traction on Sunday strolls and downtown walks.
Upper:
Knitted engineered mesh
Lining:
Half lined with soft breathable bluesignÂŽ textile mesh
Insock:
Memory foam
Midsole:
Lightweight EVA
Outsole: RB9X Torsion:
Stability Flex
Last: Medium
DTS3 RB9X GTX The Boa® System. GORE-TEX® membrane. High comfort level.
DTS3 M RB9X GTX Carbon / Black
DTS3 W RB9X GTX DkMagenta / C arbon
D5427-0A
D5428-0A
DTS3 W RB9X GTX Carbon / Black D5428-0B
A feature packed every day shoe for long walks, travel or everyday use. With DTS we aimed high in terms of comfort, with soft padding in collar and tongue, and a foot shaped ergonomic last that your feet will love instantly. Instead of traditional laces, The Boa® System makes it easy to dial in the perfect fit for a more efficient stride and increased comfort. The comfy engineered mesh upper makes sure your foot is protected, stable and comfortable all day long. The high torsion and fully cushioned midsole result in a stable shoe that also protects from over-pronating. The upper has a waterproof GORE-TEX® membrane that turns this version of DTS into a three-season companion. The RB9X outsole provides superb traction even on wet surfaces, yet it matches the durability of an asphalt running shoe. One of the most versatile shoes we have ever built!
Upper:
Polyester mesh / TPU welding
Lacing:
The Boa® System
Lining:
GTX extended comfort
Insock:
PU comfort foam
Midsole:
Lightweight EVA with ESS stabilizer
Outsole: RB9X Weight:
330 gr (US9) / 290 gr (USL7,5)
Size:
US 7–13 (40 – 47) / USL 5,5 – USL 10,5 (36 – 42)
Torsion:
Stability Flex
Drop:
12 mm
Cushioning: Full Last: Wide
Detour RB9X GTX
Detour M RB9X GTX Carbon / Black
Detour W RB9X GTX Black / DkMagenta
F6101-0B
F6102-0B
Detour is a sporty midcut boot with excellent walking properties. The shaft and slightly supportive midsole results in a stable boot suitable for light hiking. The Boa® System provides custom comfort with smooth, even closure and no pressure points. The unstudded RB9X version aims at all those wet autumn and winter days where snow and ice are scarce. With the waterproof GORE-TEX® membrane outdoor activities will be enjoyable also in rain.
Upper:
Bluesign® Poylester textile / PU / GORE-TEX® membrane
Lacing:
The Boa® System
Lining:
GTX Extended comfort
Insock:
Icebug comfort foam, PU foam
Midsole:
Light weight EVA with TPU heel stabilizer
Outsole: RB9X Size:
US 7–12, 13 (40 – 47) / USL 5,5 – USL 10,5 (36 – 42)
INSOLES Fat & Slim
Low US 4 –13: 518206A Medium US 4 –13: 518207A High US 4 –13: 518208A
FAT
The footbeds in the Fat range is for those seeking maximum cushioning in combination with the unique dynamic support Icebug Insoles provides. Fat fits most shoes with removable insole. The height is 5 mm. The footbed is available in three different variants, Low, Medium and High, to fit various arch heights.
Low US 4 –13: 518306A Medium US 4 –13: 518307A High US 4 –13: 518308A
SLIM
The Slim is an extra thin version of the Icebug footbed. It fits in low volume, like shoes for running and soccer, as well as your casual sneakers. The footbed provides the same support as the Fat version but with somewhat less cushioning. The height is 2 mm. The footbed is available in three different variants, Low, Medium and High, to fit various arch heights.
Accessories Gaiter
Light weight, elastic gaiter that keeps mud and debris out of the shoes. The gaiter is not waterproof but dense enough to repel light rain and snow, still with a very high level of breathability. A major injury risk during winter is that the Achilles tendon gets wet, cold and stiff. Sealing the edge of the shoe, and adding warmth to this area, helps preventing this problem. There are three sizes: Small: (for sizes 36 – 39) Medium: (for sizes 40 – 43) Large: (for sizes 44 – 47)
Black B1599B
SIZE CONVERSION TABLES Women’s Shoes EUR USL UK JP
36
36,5
37
37,5
38
39
40
40,5
41
41,5
42
L5,5
L6
L6,5
L7
L7,5
L8
L8,5
L9
L9,5
L10
L10,5
3
3,5
4
4,5
5
5,5
6
6,5
7
7,5
8
22
22,5
23
23,5
24
24,5
25
25,5
26
26,5
27
Men’s Shoes EUR US
UK JP
40
40,5
41
41,5
42
42,5
43
44
45
45,5
46
46,5
47
48
49
7
7,5
8
8,5
9
9,5
10
10,5
11
11,5
12
12,5
13
14
15
6
6,5
7
7,5
8
8,5
9
9,5
10
10,5
11
11,5
12
12,5
13
25
25,5
26
26,5
27
27,5
28
28,5
29
29,5
30
30,5
31
31,5
32
Heatmap The different shoes in our line speak a common design language and might, at a first glance, appear to be quite similar. However, under the surface the different embedded functionalities and technologies distinguish them quite much from each other, and the line thus covers the various preferences one might have regardless of being an elite athlete racing for the top or a trail beginner exploring what lurks beyond the safe asphalt haven.
To facilitate comparison between our running shoes, and to get the picture of the line easier, we’ve developed a heatmap where four different features are highlighted. These features decide, to a large extent, for whom and for what the shoe is made for.
Oribi3 RB9X 1
2
T
Easy Flex
Medium Flex
3 Stability Flex
D
Small
7 mm
Large
C
Responsive
Medium
Full
L
Narrow
Medium
Wide
T2
L2
D2
C2
Torsion (T)
Cushioning (C)
Drop (D)
Last (L)
Less torsion in the shoe (Easy Flex) means that the foot has less support and has to work more on its own. The natural movement builds strength but is also demanding. More torsion (Medium Flex or Stability Flex) offer more support which is an advantage for feet that do not have sufficient strength or during long sessions when feet get tired.
Drop is how much the heel is elevated relative to the forefoot. Standing barefoot on the floor is zero drop. More drop is for most perceived as more comfortable. Less drop is more like the natural position of the foot, but it also puts more strain on the muscles and tendons of the foot, particularly the Achilles. We recommend getting used to a lower drop gradually, according to your body’s capacity.
Cushioning is the capacity of the sole to absorb shock. Less cushioning (responsive) means better contact with the ground, but also demands more from the running technique and the biomechanical capacity of the foot to absorb shock. More cushioning (medium or full) provides more comfort and is a help in the shock absorption.
What last width that is best to use is of course mostly related to the width of the foot. Apart from that, our narrow lasts are racing oriented, best suited for running fast. The medium and wide last are generally better suited for slower work and longer distances. Regardless of width, our lasts are anatomically shaped.
H2O PROPERTIES GORE-TEX®
Products with this symbol are 100 % waterproof and are engineered with GORE-TEX® Extended Comfort Footwear technology that carries the GUARANTEED TO KEEP YOU DRY ™ promise. They combine durable waterproofness and optimized breathabilty, offering enduring waterproof protection and optimized climate comfort. Water stays on the outside while perspiration can easily escape from the inside.
BUGdri™
The BUGdri™ marked products have a tape sealed booty construction, where the membrane surrounds the foot like a sock between the lining and upper material to keep water out and provide a good micro climate inside.
Water Resistant
Water resistant footwear use materials that are treated or dense enough to repel water. In some cases the upper material has a BUGdri membrane to further increase the water resistance. Water resistant products give you protection from foul weather, splashing and slush. The gain is a high level of breathability and the ability to shape better with the foot. To maintain the water resistance of a treatment a material needs to be taken care of properly.
Non Absorbing
Non absorbing materials gain very little weight when they get wet. Important for footwear used in wet condition activities where weight is a critical factor. Note that being non-absorbing does not mean that they keep the inside of the shoe dry.
The Boa® System Dial in your Fit Perfect fit. Boa® Provides custom comfort with smooth, even closure and no pressure points. Precision adjustment – 1 click = 1 mm. The Boa® System can be adjusted quickly and precisely with only one hand. Quick & easy. With The Boa® System, your gear is quick to put on and take off. Safe. Once adjusted, your fit stays the same and nothing stands in your way. Durable. Made from aircraft-grade stainless steel, durable Boa® laces can handle even the highest tension. Dirt-repellant. The Boa® System is dirt-repellant and easy to clean.
Parts of The Boa® System Boa® DIAL. The Boa® Dial drives our system. Click by click, it allows easy and precise adjustments accurate to the millimeter. Boa® LACE GUIDES. Together with the lace, the custom low-friction lace guides ensure optimum pressure distribution. Boa® LACE. Specifically engineered for different fields of application, the lab and field-tested Boa® lace outlives any shoe or boot.
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MARKETING HIGHLIGHTS SS18
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Talk to the people
TRACTION: Updated technology movie featuring RB9X – world’s leading traction rubber compound. Launch March.
The soles of Icebug – movie focusing on the traction of different outsole designs. Launch April.
Traction guide – Explaining how different shoes and outsole designs work on different surfaces. Launch May.
Icebug Challenge – Movies showing traction in extreme situations. Launch May.
Satra test – Traction benchmark test featuring Icebug and its competitors. Launch Jun.
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PRODUCT LAUNCHES / HIGHLIGHTS:
Launch movie with product and technical highlights featuring Nim and Eli. Launch May.
Launch movie with product and technical highlights featuring Tsuga. Launch May.
In depth product movie featuring DTS. Launch April.
In depth product movie featuring Oribi. Launch March.
CONTENT:
Andreas Björklind is a runner who has, on his own behalf, done a 1000+ days run streak in Icebug trail shoes. In this movie he puts Oribi to the test in this 100 day run streak. Launch April.
Markus Torgeby, the man who lived for four years alone in the forest, tells a story in this movie: “What happens with your mind when you run?” in this 100 day run streak. Launch August.
Markus Torgeby trail school featuring tips and techniques for trail running. Launch August.
POS SS18 Order deadline: October 2017. Style numbers ending with S = Swedish, N = Norwegian, E = English, D = German.
Just take off, we will take care of the landing.
Upgrade your walks. RB9X® – World leading traction rubber.
RB9X – World leading traction rubber. ®
Running SS18 Poster 50 x 70 cm A4 Display Indoor flag small Indoor flag large
Walking SS18 99410S / N / E / D 99411S / N / E / D 99412S / N / E / D 99413S / N / E / D
– RB9X TECHNOLOGY –
– RB9X –
World leading rubber traction.
Poster 50 x 70 cm A4 Display Indoor flag small Indoor flag large
99414S / N / E / D 99415S / N / E / D 99416S / N / E / D 99417S / N / E / D
ICEBUG INSOLES 3 arch variations
Shock absorbtion and stability
Dynamic Support The rubber compound in combination with the different outsoles, each of them with specifically designed pattern and lugs, results in world leading traction.
RB9X SS18 Poster 50x70 cm A4 Display Indoor flag small Indoor flag large
A SWEDISH PRODUCT BUILT ON A WORLD PATENT FROM ORTOLAB
Icebug insoles give the right support through the entire step. They reduce the risk for injury, increases stamina and gives your feet a much more comfortable feeling.
Insoles 18 99418S/N/E/D 99419S/N/E/D 994120S/N/E/D 99421S / N / E / D
Poster 50 x 70 cm A4 Display Indoor flag small Indoor flag large
99422S / N / E / D 99423S / N / E / D 99424S / N / E / D 99425S / N / E / D
TRACTION TECHNOLOGIES BUGrip®
Dynamic Studs 15 to19 steel studs that adapt to the pressure exerted by the user and the resistance from the ground. Made for the most slippery conditions.
OLX ®
Fixed Studs The fixed carbide steel studs are always exposed and grip whatever surface that comes in their way.
BUGweb®
On/Off Traction The BUGweb has six carbide studs and it fits into the special sole pattern of the BUGweb sole. The shoe can be used with or without the BUGweb.
RB9X ®
Non-Slip Rubber This rubber compound offers traction reliability in wet and slippery conditions: on rocks, concrete, wet grass etc.
Box display
Sole display 31 x 25 x 9 cm
99428
Box display sheet
99300
99429S / N / E / D
T-Shirt Design Mockup – back
Icebug Eco Logo Tee Male
Icebug Eco Logo Tee Female
99426A / S 99426A / M 99426A / L 99426A / XL 99426A / XXL
99427A / S 99427A / M 99427A / L 99427A / XL
EM
ICE
UG
AFE -S
G R I P, F R E
EM D.
D.
RB9X
Best available traction on both wet and dry surfaces.
B
G R I P, F R E
ICE
AFE -S
IN
UG
IN
B
T-Shirt Design Mockup – front
OLX
Fixed studs, always ready to give you outstanding traction in rough terrain.
Beach flag Icebug 3 m 3 meters
Shelf sticker RB9X ø 55 mm
Shelf sticker OLX ø 55 mm
Icebug Dealer Sticker 10 x 10 cm
99234
99214S / N / E
99244S / N / E
99280
ICEBUG AB Headquarter FabriksstrĂĽket 35, 433 76 Jonsered, SWEDEN Office Phone +46 (0) 31 817 090 info@icebug.se www.icebug.com