Tips for BeTTer DirecT Mail MarkeTing
Tips For Better Direct Mail • List • Creativity • Timing • Never give up • Add a driver
The List Is Everything As with direct mail marketing, everything starts and ends with your list. Targeted list and depending on your target audience, saturation lists work great. Also you can use a combination of targeted list and your customer base which will create a higher response and an increased ROI.
Creativity Creates High Impact With direct mail, you have 30 seconds to grab attention. So make the most of it. The best direct mail packages include four pieces: Envelope/Self-Mailer– Make sure your envelope or selfmailer screams, “open me first”! The Content – Make sure your message is clear and offers everything you can do for them. The Driver – Anything that causes people to want to come to your place. A key, scratch off, or free offer that dramatically calls the consumer to respond. The Call to Action – A card or something that clearly tells people what to do to respond to your offer with a time limit.
Time Your Mailings The day of the week your mailing arrives into your prospective customers hand can impact your response dramatically. For instances, if you’re mailing to a business, you want your offer to arrive on Tuesdays, Wednesdays or Thursdays. Stay away from those dreaded Mondays and “I want the week to be over” Fridays.
Don’t Stop at One Mailing Direct mail marketing involving a sequence of mailings over a period of time has the best results. Using the same list, send a series of mailings two or three weeks apart. Thus you are building your brand awareness and recognition out.
Add a Driver If you really want to improve your direct mail response, add a driver on the mail piece like an offer TO WIN A NEW CAR/HOUSE. Also do follow up phone calls, if you opted to have phone numbers included on your list. A respectful call (Hi, I just wanted to make sure you got the offer we mailed you) can be a powerful tool.
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