Festival Marketing

Preparing for each festival will take months of preparation and with most of them occuring in September, we will be hard pressed to spend our summer wisely. By August we’ll have kickstarted all press outreach initiatives and slowly transition into our collateral development stage. Allocating two months for the prodction of all festival materials gives us ample time to cost-effectively manage overhead costs and simultaneously manufacture everything we’ll need. Our festival kit will be comprised of the following items:

Promotional posters

A movie-themed organizational folder

Flyer invitations to future screenings, folded inside vintage envelopes

A “Forget Me Not” tote bag that will be on full display at every festival

A USB containing behind the scenes footage, a word from the director and b-roll

All festivals will come with kits for attendees, press material, sponsorship merchandise and partnership infromation. Our focus will be to leverage the festival kit to drive traffic to our modified screenings and work up a momentum as we near the wide release.