Executive Summary

EXECUTIVE

SUMMARY

“Forget Me Not” is a film inspired by the atrocities of the Armenian Genocide and this marketing plan is designed to raise public awareness by educating audiences around the world. Backed by a comprehensive digital approach and a holistic advertising campaign, we will seek to organically grow audience interest over seven months of marketing strategy and continue engaging our followers well beyond the release. While the horror genre may be considered a niche audience, we’ve unearthed opportunities that will enable us to expand our reach. From forming strategic partnerships to carefully planning social outreach, we believe that our film will be positioned to grow from the underdog indie to an unexpected cinderella story on opening weekend.

Unlike many films of its genre, “Forget Me Not” builds the intricacies of its plotline on a cultural foundation marred by its clouded past. Our mission is to convey a blend of cinematic thrill, with a historically significant occurrence that we are now excited to be sharing with you.