Social Media Update

Well we’ve crept through two months of 2021 already and while Covid still stalks our plans we are faring just about better than anyone on the planet, even the weather has been relatively kind with the promises of many days in the mid to high thirties yet to appear.

As many of you now know our past financial year has seen a five star performance, with a recorded profit of over $500,000.

This is a sharp factual riposte to the small number of negative voices on social media who have made all sorts of fanciful, fact less claims about the financial health and management of Dogs Queensland.

Looking ahead into the mysteries of 2021 it’s important to remember, one thing, you our members are our most powerful weapon, it is you who will drive our success, our excellence and our reputation.

In that spirit, there are two simple things you can do or do more of.

One is put your hand up and volunteer with your local kennel club.

There are many ways you can help, just your presence sometimes can make a world of difference to our hard working members attending to all the tasks associated with running our associations.

According to all the studies Australians are very good at putting their hand up and those studies also clearly show that volunteering is very good for your health.

We are a community and communities that help each other and work together are not only more successful but much happier places.

The second simple thing you can do as a member of Dogs Queensland is support our social media platforms.

With Marylu Lloyd at the helm providing great content our social media platforms have come alive and we are steadily growing the numbers who follow Dogs Queensland. What may seem like a fairly simple and basic feature is actually one the most powerful online tools ever created.

I won’t bore you with the algorithms of this revolution in communication but just hitting the LIKE button keeps our community fresh and alive.

• They help reinvigorate a dead fan base.

• Your responses encourage others to respond and spread our brand.

• New followers are potentially new members.

People don’t use social networks for a one-way experience. They’re seeking connections — with people and with us.

Even the U.S. State Department spent $630,000 from 2011 to 2013 to garner Facebook likes.

LIKES on social media platforms such as Facebook increase our credibility. If someone LIKES a page on Facebook or a witty post on Twitter, that person’s followers are more likely to both see and be interested in what the person or Dogs Queensland has to say.

We don’t have to spend a cent – all you need is a little pressure from the index finger!!

Have a great month!

– David Margan, Communications Consultant