A rare boulevard opportunity

Exceptional St Kilda Road residential projects always excite buyers but it’s been more than three years since a high-end development launched on Melbourne’s grandest boulevard.

Park Quarter is in its most soughtafter pocket between Albert Park Lake and Fawkner Park, positioning residents for easy access to Melbourne’s best amenities and sweeping views.

Developer Sunnyland Investment the changing seasons. Views of the bay, lake and CBD are also available. Park Quarter residents have an easy stroll to the Arts Precinct for shows and exhibitions, and Southbank and the CBD for dining, shopping and entertainment.

Powell says Park Quarter is one of relatively few quality Melbourne projects scheduled to start construction next year. Accordingly, it is attracting strong interest from diverse buyer groups, particularly owner-occupiers trading up or rightsizing.

“If you are looking to downsize well in Melbourne, Park Quarter is your best chance to secure a new apartment in a prime location with services and amenities,” Powell says.

A quartet of Melbourne’s best architects and designers – Cox Architecture, Carr, DKO and Paul Bangay – collaborated on the design for Park Quarter’s 4645-square-metre site, inspired by St Kilda Road’s former stately homes and surrounding parklands.

The design of the building focuses on proportion, scale, symmetry, detail and landscaping while maximising the natural light, the views and the flexibility of space.

Prospective residents have a choice of Garden Homes, a mix of one, two and three-bed options on levels six to 14, or the premium three-bedroom Sky Manor apartments on levels 15 and 16.

Levels 17 and 18 house four elite penthouses, each with a private rooftop terrace with a pool and spa pool.

One-bed layouts start from $495,000, two-bed from $985,000 and three-beds from $1.677 million. Internal floor plans range from 50 to 190 square metres. The apartments sit above Australia’s first Marriott Executive Apartments all-suite hotel. Thanks to the building’s corner site, the Marriott will have a separate lobby and lifts on a different street frontage.

Exclusive resident amenities include a private lounge and dining room, cinema, co-working space and library, golf simulator, dog wash, mud room and smart parcel lockers.

Residents also have the choice of club membership to hotel amenities, which include a pool, sauna and gym.

A concierge service will ease daily living with services such as parcel and grocery delivery, housekeeping, in-home nannying, private chefs, car wash and detailing and e-bike hire.

Development Group (SIDG) bet on the popularity of this pocket in 2010, when it bought the Clemenger BBDO building at 474 St Kilda Road.

Now, after working with Colliers Victoria for several years, it has launched Park Quarter, an 18-level residential development of 244 apartments.

Colliers director Zoe Powell says it is a rare opportunity to buy into a highquality project in a prime Melbourne location. The launch has coincided with Melbourne’s property shortage, which is tightening supply of new apartments and rental accommodation.

SIDG sales and marketing director Kevin Lin says Sunnyland is optimising an outstanding St Kilda Road site with an iconic landmark building that heightens residents’ living experience.

“After COVID, apartment dwellers care far more about their living experience and interacting with their natural surrounds,” he says. “So, we have given all residences larger balconies for seamless connection with their lush green environment, and enhanced natural ventilation.”

Wide views of the St Kilda Road boulevard and Fawkner Park showcase

Interior apartment finishes inspired by the local parks include flooring in blackbutt timber – a Fawkner Park tree species – and natural stone. Clean lines and sophisticated finishes flow through apartment interiors, differentiated by light and dark schemes. Expansive windows optimise views to the parklands, lake or CBD, and all living spaces extend onto terraces.

Construction is expected to start in Q1 2024 with completion in 2026.

Artist’sImpression