Premium Fuel Catalog

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PREMIUM FUEL

GET WITH THE PROGRAM


REIMAGINED, REINVIGORATED, REWARDING

THE KUMHO EDGE For decades, Kumho Tire has been a trusted OE partner in the United States and around the world. Our constant dedication to quality, reliability, and performance has made Kumho Tire one of the premier OE partners in the industry. We are currently partnered with twelve different automotive brands in the United States:

Our passion for creating extraordinary tires does not stop with our OE partners. We work hard to make sure that every tire we produce exceeds expectations, and the results show. Thirdparty independent reviewers rate our tires highly. We have received the following accolades:

#1 #4

HIGHWAY TERRAIN TIRE Crugen HT51 ALL-TERRAIN TIRE Road Venture AT51

#2 #5

TOURING TIRE Solus TA11 MUD-TERRAIN TIRE Road Venture MT

Staying ahead of our competitors is also a core part of Kumho Tire’s philosophy. We are continually developing new technologies and innovations to stay ahead of the industry and its trends. We then bring these revelations to life with our constantly evolving tire lines. Because of this, Kumho Tire has one of the youngest and most inventive tire line ups in the industry. Over three-quarters of our core tire line are less than 5 years old.

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In 2018, Kumho Tire released two new tire lines in its drive for the future.


All the support you need to be a successful Premium Fuel Dealer is at your fingertips on Kumho’s Dealer Portal site.

KUMHOPORTAL.COM

ONLINE RESOURCES UNIQUE DASHBOARD

WARRANTY

KUMHO STORE

KUMHO EDGE

SALES MATERIAL

DEALER LOCATOR

MARKETING COLLATERAL

CONSTANT SUPPORT

Allows dealers to keep track of rewards and points earned every quarter

Claim and adjustment forms are readily available

Use the points you accumulate every quarter to purchase items in the Kumho Store Access PDF versions of product data guides and datasheets to assist you in the sales process

Online training resources allow you to keep up to date on the latest Kumho tires Added to Kumho’s dealer locator page on website so that our potential customers can find their way into your store

Brand and tire images for our dealers to use in their marketing efforts

If you ever have any questions or concerns, the Kumho Team is here to answer them

KUMHOPORTAL.COM Username (Email)

Password

Log In

Forgot Password?

ONLINE PRODUCT TRAINING DEALER SUPPORT DOWNLOADABLE CONTENT

Premium FUEL Associate Dealer Program Big, bold and packed full of unlimited cash bonus rewards that are miles ahead of the competition. Here you’ll find complete program details, updates, bonus information, tire line­ups and even a calculator to figure out how much cash you’re going to earn. Welcome to Kumho Tire Premium FUEL.

EDGE Online Training

Sales Tools

The Kumho Store

An effective and simple way to learn about the features and benefits of each tire in the Kumho Tire family. From the type of vehicle and driver each tire was designed for, to the world­class technology and engineering that builds consumer confidence and outperforms expectations. At Kumho Tire we know knowledge is power. And with EDGE, you have the power to sell effectively to each customer.

Here’s all the photography, logos and marketing materials you could ever ask for — in one place. A virtual library at your disposal instantly ... and we keep it growing, expanding and simple to use. You’ll see how easy it is to browse, select and download the assets that have a positive impact on your business.

The Kumho Store offers a large selection of premium items — from top of the line Kumho­ branded wearables and premium items to Point of Purchase support materials. Purchase items with your redeemable points and check back often for new and seasonal items.

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REWARDS

Receive the highest reward possible from Kumho Tire by taking advantage of the Fuel Bonus, Quarterly Volume Bonus, and HI-Octane Bonus.

FUEL BONUS The Premium Fuel Program makes it easy to be rewarded for tires that you purchase every quarter. The more tires you buy, the more you will earn. It’s also very easy to get started. You can earn rewards with as few as 36 units, that is only 9 sets of tires per quarter!*

UNITS ORDERED

PCR

LT/SUV

UHP

LEVEL1

36–99

$1.00

$2.00

$3.00

LEVEL 2

100–199

$2.00

$3.00

$4.00

LEVEL 3

200+

$3.00

$5.00

$6.00

QUARTERLY VOLUME BONUS With Kumho’s focus on rewarding you, our Premium Fuel Dealer, we also offer a Quarterly Volume Bonus once you purchase 75 units in a quarter. This means that you can earn even more for every Kumho tire you purchase. As you purchase more units, your reward grows*

LEVEL 1

LEVEL 2

LEVEL 3

LEVEL 4

UNITS ORDERED

75–149

150–249

250–499

500+

BONUS

$1.00

$2.00

$3.00

$4.00

HI-OCTANE BONUS

Once a Premium Fuel Dealer reaches a qualifying level each quarter (Level 1, Level 2, or Level 3); every purchased tire that is 18 inches or above will earn an additional $5 per tire. This allows you to take advantage of this growing market.*

Another powerful incentive that we offer you are the points we award at the end of every quarter based on the level you achieve in the Fuel Program. Our goal is to make our Premium Items within your reach and these points don’t expire.*

HI-OCTANE BONUS

18"≥

$5

LEVEL 2 FUEL DEALER

≤17"

Does not apply

LEVEL 3 FUEL DEALER

21.8%

2015

24.9%

2016

27.5%

2017

31.2%

2018

1000 POINTS

LEVEL 1 FUEL DEALER

RIM SIZE

% OF ≥18" SOLD IN MARKET

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POINTS

1500 POINTS 2500 POINTS

*Non-qualifying Kumho Tire Branded units will all count toward a dealer’s quarterly volume for build rate. Only qualifying units will count towards earning a bonus.

QUARTERLY REWARDS FUEL Bonus + Quarterly Volume Bonus + HI-Octane


Let the Kumho Tire Premium Fuel Program fuel your journey. Start to earn rewards with as few as 36 qualifying tires.

TIRE LINEUP

UHP

LEVEL 1

Min. 36 units per QTR

$3.00/tire LEVEL 2

Min. 100 units per QTR

$4.00/tire LEVEL 3

Min. 200 units per QTR

$6.00/tire

LT/SUV

LEVEL 1

Min. 36 units per QTR

$2.00/tire LEVEL 2

Min. 100 units per QTR

$3.00/tire LEVEL 3

Min. 200 units per QTR

$5.00/tire

PCR

LEVEL 1

Min. 36 units per QTR

$1.00/tire LEVEL 2

Min. 100 units per QTR

$2.00/tire LEVEL 3

Min. 200 units per QTR

$3.00/tire

*Each quarter, purchased quantities of eligible products will be multiplied by the per unit quarterly reward amount as determined by Dealer level during the quarter being calculated, and by the applicable product category. Quarterly rewards are paid only if the quarterly volume requirement is achieved. Quarterly rewards paid by check or via direct deposit in the 2nd month after the close of each quarter. Each quarter stands on its own where quarterly reward rate calculations are concerned.

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EXAMPLES OF ACTUAL PREMIUM FUEL DEALERS FUEL DEALER 1 is in Indianapolis, IN and purchased 76 Kumho tires in a quarter. This means they qualify for Level 1 of the Premium Fuel Dealer, Level 1 of the Quarterly Volume Bonus, and 16 of the purchased tires qualify for the HI-Octane Bonus. Here is the breakdown of their rewards:

FUEL BONUS ($3/$2/$1)

UHP 11%

8 UHP ($3) 32 LTR ($2) 36 PCR ($1)

18"+ LTR 21% QVB 42%

$124

Total of 76 Tires

HI-OCTANE

$80

16 Tires are at least 18" and qualify for the HI-Octane

PCR 47%

QVB

$76

76 tires qualify for the Level 1 Quarterly Volume Bonus

$280

TOTAL BONUS

FUEL DEALER 2 is in Jacksonville, FL and purchased 160 Kumho tires in a quarter. This means they qualify for Level 2 of the Premium Fuel Dealer, Level 2 for the Quarterly Volume Bonus, and 48 of the purchased tires qualified for the HI-Octane Bonus. Here is the breakdown of their rewards:

FUEL BONUS ($4/$3/$2)

UHP 13%

20 UHP ($4) 72 LTR ($3) 68 PCR ($2)

Total of 160 Tires

$432

48 Tires are at least 18" and qualify for the HI-Octane

$240

HI-OCTANE

18"+ LTR 30% QVB 45%

QVB

160 tires qualify for the Level 2 Quarterly Volume Bonus

PCR 42%

TOTAL BONUS

$320 $992

FUEL DEALER 3 is in Philadelphia, PA and purchases 526 Kumho tires in a quarter. This means they qualify for Level 3 of the Premium Fuel Dealer, Level 4 of the Quarterly Volume Bonus, and 148 of these tires qualify for the HI-Octane Bonus. Here is the breakdown of their rewards:

FUEL BONUS ($6/$5/$3)

UHP 11%

62 UHP ($6) 186 LTR ($5) 282 PCR ($3)

Total of 526 Tires

HI-OCTANE

18"+ LTR 28% QVB 35%

148 Tires are at least 18" and qualify for the HI-Octane

QVB

526 tires qualify for the Level 4 Quarterly Volume Bonus

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PCR 54%

TOTAL BONUS

$2,148 $740 $2,104 $4,992


PROGRAM DETAILS ENROLLMENT Complete the Associate Dealer Enrollment Form and send it to your Kumho Distributor. • They’ll take care of getting you approved and confirmed. • You’ll receive your official start date and access to the Kumho Dealer Portal. • A minimum order of 36 units in the enrollment quarter is required.

ASSOCIATE DEALER REQUIREMENTS Complete the Associate Dealer Enrollment Form and send it to your Kumho Distributor. • You must be approved by Kumho Tire USA. • You must be in good standing with current Distributor. • Only retail stores with physical locations are eligible to participate. • Dealers with multiple locations must have all locations enrolled in order to be eligible to participate. • Internet/online stores and mobile tire services are not eligible to participate. • Direct Kumho Tire retail dealers are not eligible to participate. • Dealers with more than 10% in automobile sales are not eligible to participate. • Dealers with more than 10% in wholesale sales are not eligible to participate.

RECEIVING YOUR REWARDS Within 30 days from the close of each quarter, your Distributor will provide Kumho Tire USA with the necessary paperwork to confirm total sales and dollar amounts on eligible tires. Rewards will be sent out within 60 days from the close of each quarter.

TRANSFERRING DISTRIBUTORS Associate Dealers must designate a Kumho Distributor to enroll for this program. Associate Dealers must remain enrolled with their selected Kumho Distributor for a minimum of 12 months before becoming eligible for a transfer to another Kumho Distributor.

To change your designated Distributor, fill out and return the Distributor Change Form to Kumho Tire. The change will become effective two weeks from the date the form is approved by the appropriate Kumho sales representative. Your current designated Distributor will be notified of the change request.

ADDITIONAL GUIDELINES Complete the Associate Dealer Enrollment Form and send it to your Kumho Distributor. • Unit totals and bonuses paid only on tires that are Premium FUEL Program eligible. • A minimum of 144 units must be purchased in a full calendar year to remain on the program. • Premium FUEL eligible tires and their payouts are shown on page 4. • Only Premium FUEL eligible units ordered through your designated Distributor will qualify for bonus payouts. • All bonuses are calculated on a per locations basis. If purchases for multi-location Associate Dealers are reported as a combined total, Kumho will divide the purchases equally among the locations to determine the per locations quarter and annual unit achievement. • Associate Dealers enrolling in the program after the start of the quarter will be eligible to qualify for full bonuses on all purchases made during the quarter of enrollment.

QUESTIONS? Direct: (678) 916-3256 Fax: (678) 916-3281 FUEL@kumhotireusa.com KumhoPortal.com

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CONTACT US 133 Peachtree St. NE Suite 2800 Atlanta, GA 30303 (678) 916-3256 KumhoUSA.com


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