NATPE Budapest 2023: The Brunico era for a CEE classic

NATPE Budapest, the iconic market focused on lowproduction CEE countries, returns once again to the agenda of TV industry executives at the InterContinental Hotel in the Hungarian capital. After a 2022 edition (organized by the founders of the association) that saw a notable drop in attendance, as a result of the Covid-19 lag, and on the other hand, the changes in the TV business.

But it was last January, after the acquisition of the fair’s operations by the Canadian Brunico Communications, that the event was relaunched and announced, under the premise of once again bringing together executives eager for business in this region of the world. A market that has been growing in the streaming segment, but which also still has deep roots focused on the traditional linear TV business.