The spring message for TV producers and distributors

The recent face-to-face editions of SeriesMania and MIPTV, both in France, have started what can be considered to be a new era for the global content industry, with signals about what should be done in the future and also... what should be avoided.

This MIP in late April was offered jointly with CANNESERIES, a week of exhibition of French and international series with free public admission, the same format as SeriesManía, three weeks in Lille. The goal of these previews is to promote locally-produced content, as well as TV and streaming series from the rest of the world, with a U.S. participation that is not preponderant.

NEW WINDOWS

MAP FOR ‘TV’ BUSINESS

1. SVOD (as cinema)

2. AVOD, Pay TV

3. FAST, free TV

WHAT THE EUROPEAN SPRING LEFT US

• Festivals & markets, more together

• Local and global, with axis changes

• New Windows Map for ‘TV’ business, with SVOD on the front

• A strong secondary market is back, with AVOD & FAST

• More flexible monetization options

At MIP, this circumstance seems to have occurred by itself, as production companies from the American Union reduced their presence in France due to their current emphasis on promoting their content through digital platforms – Streaming – to the detriment of linear pay TV.