Corporate Identity System (Basic) Designing & Developing the Concept and Materials for the “Partnering 4 Development” Forum 04 November 2012
An initiative of the Minister of Tourism, Arts and Culture, Ministry of Economic Development, Ministry of Fisheries and Agriculture, and the United Nations Development Program, Maldives. © 2012 The Government of the Republic of Maldives, and the United Nations Development Program. All rights reserved. This publication may be freely reviewed, quoted, reproduced or translated, in part or in full, provided the source is acknowledged. Commissioned by the United Nations Development Program. Prepared by: domus pvt. ltd. (reg. no. C-393/2009) 1st Floor, No. 294, MajeedheeMagu, 20294, Maafanu, Malé, Rep. of Maldives
Nature of the Forum
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
An established/functioning platform for everyone to communicate, contribute, network, advocate, spread awareness, and foster business linkages
Potential Sectors for Partnership
Business Linkages
Environment Corporate Social Responsibility Human Resource Gender, etc.
Traditional Authentic Art-Forms Souvenirs – Mass produced Local Designs Local Produces
Any Product/Service by Local Enterprises (with a market from the Private Sector)
Differentiated!
Guest Amenities Cutleries Aluminium Kitchen Utensils Spa Utensils, etc. Utilities – Energy, Water, Solid Waste Transportation Construction, Housing, etc.
Brand Positioning
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Fresh. Compliant.
Immature. Pitying.
Look and Feel for the Forum
Professional. Organized.
Stale. Incompliant.
Tagline
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Business Linkages, Environment, Corporate Social Responsibility, Human Resource, Gender, etc.
Driving Sustainable Growth
“Driving Sustainable Growth” or variations of the copy, unless applied within preapproved forum branded artwork, should not be used as a standalone text unless preceded by the forum title and “A forum for...”
Example:-
Partnering ƒor Development
A forum for Driving Sustainable Growth
The Four Values of P4D
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Interaction
Commitment
Sustainability
Empowerment & Value Creation
Analogy
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Mรถbius band
Analogy
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Interaction
Commitment
Sustainability
Empowerment & Value Creation
Analogy
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Interaction
Commitment
Sustainability
Empowerment & Value Creation
Corporate Identity Signature
Interaction
Commitment
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Sustainability
Empowerment & Value Creation
Corporate Identity Signature
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Interaction
Commitment
Empowerment & Value Creation
Sustainability
Logo Symbol
Corporate Identity Signature Logo Arrangement 1
Logo Arrangement 2
P4D
Partnering Ć’or Development
A forum for Driving Sustainable Growth
Central Maldives 2012
Partnering Ć’or Development Central Maldives 2012
A forum for Driving Sustainable Growth
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Corporate Identity Signature
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Official Colours Primary Colour Palette PANTONE C 0 Pro. Black C M 0 Y 0 K 100
R 0 G 0 B 0
HTML 000000
PANTONE Grey White GRIS 1 C
R 255 G 255 B 255
HTML ffffff
C M Y K
0 0 0 0
Complementary Colour Palette PANTONE 339 C
C M Y K
84 0 54 0
R 0 G 181 B 136
HTML 00B588
PANTONE 2725 C
C M Y K
76 70 0 0
R 100 G 89 B 196
HTML 6459C4
PANTONE 3115 C
C M Y K
89 0 20 0
R 0 G 176 B 202
HTML 00B0CA
PANTONE 213 C
C M Y K
0 92 18 0
R 226 G 23 B 118
HTML E21776
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Visual Style Interaction
Commitment
Empowerment & Value Creation
Sustainability
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Visual Style Visual Style applied to promotional collaterals – Banner
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Visual Style Visual Style applied to promotional collaterals – Banner
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Visual Style Visual Style applied to promotional collaterals – Folder
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Visual Style
Visual Style applied to promotional collaterals – Bag
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Visual Style Visual Style applied to promotional collaterals – T-shirt
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Visual Style
Visual Style applied to promotional collaterals – Display Platforms/ Showcases
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Official Typeface (English)
Corporate Identity System (Basic) Partnering for Development Forum 04 November 2012
Font-Family for Headings
Font-Families for Body
ITC Avant Garde Gothic Std Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*([{<,./?
ITC Avant Garde Gothic Std Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*([{<,./?
Typography is another very important element of P4D’s brand. With consistent use of standard typefaces and controlled type-styles, we further strengthen the visual distinctiveness of the forum.
ITC Avant Garde Gothic Std Book Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*([{<,./?
Font-Family for Caption
Font-Family for Call-Out
ITC Avant Garde Gothic Std Book Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*([{<,./?
ITC Avant Garde Gothic Std Extra Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*([{<,./?
The Fonts or Font-family named “ITC Avant Garde Gothic Std” form the Official (English) Typographic Standards of P4D Forum. For web-based applications, “Arial” typeface can be used instead of “ITC Avant Garde Gothic Std”. The substitute typeface can form the HTML text, including body text, headers, captions, and links. However the Official Typeface can be used in graphics. Given here are the selected Font-Families from the Official Typeface;