Influential Web Designers – Aarron Walter In the web design industry, there is stiff competition but there are also some major players. Aarron Walter is renown for his skills in website design, is a published author, a professor of design in Europe and the United states, and is an occasional guest speaker. His portfolio speaks for itself; among the many designs created, he is the lead user experience designer for MailChimp, an email platform with applicable office functionality. The premise behind all of his work is to make software more human, usable, and friendly. For many companies building software, these are true words of guidance. Reviewing what you know about operating systems or websites, even if it is extremely limited knowledge – your favorite sites are easily navigated and make sense. The same is true with operating systems, when it comes to the design we tend to like things simple. However, it needs to appear innovative and fresh while still allowing the young and old to work within any platform.
Published Works Now a published author, Aarron Walter released his book “Designing for Emotion”. The book reviews the utopian vision during the Industrial Revolution. The mentalities of spawning mass work, which lead to mediocrity. Walter now issues the challenge to rise above the norm and create and design at a higher standard. The book also delves into basics of psychology, applying Maslow’s hierarchy of needs to the design process. Each basic need can be compared to things that humans need and require from platforms or sites that are used daily. While it is a basic human need to feel safe – Walter presses that while we design systems that are safe to use, the sense of safety cannot be in the design. While love is the driving force behind everything for Maslow, the book sites that love is usability. With intuitive design, safety removed, and accelerating design – you are able to develop some beautiful work. Readers can also expect case studies of success platforms and websites, which meet these high design standards. Some of those included are: 1. 2. 3. 4. 5. 6.
Wufoo Betabrand Housing Works Mint Flickr MailChump
7. Blue Sky Resumes
What Is MailChimp Questions regarding his primary resume bullet point are often with regards to what is MailChimp and what makes it such quality? MailChimp is made to work on a series of devices, something that was written into the design of this program. From your desktop to tablet, phone or laptop your inbox can be everywhere you are. Staying connected to your team is important. One of the biggest in office applications is the multi-user accounts. If you are working to manage your own email, your boss’ schedule, and the sales leads chances are your inbox gets cluttered quickly. MailChimp was made for those with multiple emails all pulling into one source. Walter created a system that allowed users to quickly access multiple data sources. Additionally, unlike any other mail platform you can connect to social media. You can schedule emails and track results of opening and clicking on materials sent out. This is crucial to email marketing. As you know, there is more to marketing than just quality graphic arts. Your success relies heavily on your software supporting your needs, quality designers and user interfaces are what make a difference for many of us.