Why get a sales training education? Many people think that selling is for the dogs or that anyone can do it. When you get into it though you find out there is actually a science behind it all. Sales take more than personality it takes persistence and a very good understanding of people and how they work. We can say that psychology and communication play a key role in getting products off the ground and into the hands of customers. Another crucial element behind sales is the ability to assess people’s needs and match it with the company’s needs. A good salesman can see patterns just like an amazing statistician or mathematician.
Business Savvy Sales Representatives Sales reps are introducing themselves constantly and having to put a good foot forward with every potential customer that they meet. This requires a good understanding of public relations and how to develop a good reputation that precedes those doorstep approaches. People may “poo poo” the idea of selling but it truly takes a person who is responsible and willing to take a hold on their own finances, especially when they are running on commission. Sales reps really have to be business savvy. This ultimately means that an understanding of accounting is as important as anything else. If a salesman really wants to survive he has to be able to see where he is losing money and whether he is spending his time efficiently enough. Great salespeople know that it is getting the word out there that really sales the produce. A sales person is going to need to know how to write persuasively if he/she wants to get ahead of the competition. Friendly thank you letters or well thought out product descriptions make customers feel like they are dealing with competent professional. Perception is everything in selling and making your customers feel at ease is important for retaining those sales and referring to them later.
The Art of Negotiation As vital a skill as any is the ability to negotiate and stand your ground. Just as stated above, psychology is at play here and it really requires individuals to understand how people think. An amazing salesperson is able to manage his time as well as any professional. Time is money in the business world of sales and just as in any other it requires sales training education. The key to this is organization which is another thing that is learned in business. Documenting and paying attention to details really sets amazing salespeople apart from the mediocre masses.
Enthusiasm and passion for work is something that can be obtained through an education. Like any other thing that people are passionate about, it takes persistence and perspiration to really build a passion. If a sales person is really invested he will prove it through some blood, sweat, and tears. For many this can be by sitting down and actually studying it out. Ultimately dispelling the uneducated salesperson myth will take time. Competitive salespeople know what it really takes and that is all that matters. The difference between mediocrity and superiority in the sales world is education. Photo Credit: duchesssa, lockstockb