December 2012 Issue Volume 4, No. 4
The Partnership for Clean Air greets everyone: partners, stakeholders, government, private sector and advocates a very meaningful Christmas Season. May 2013 give us better air quality and joys.
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Do not adapt to air pollution, participants told PARTNERSHIP FOR CLEAN AIR Clean Air Asia launches Hairy Nose campaign HONG KONG – Seven out of ten cities in Asia don’t meet the most basic World Health Organization (WHO) air quality target for particulate pollution (PM10). Clean Air Asia, the leading regional organization on air quality in Asia, has promoted better air quality in the region for the last 10 years and is now launching a grassroots campaign to break through the resignation among large groups of the population that air pollution is a fact of life that can’t be changed. ―People look at air pollution like the weather. You complain about it but you cannot solve it,‖ said Sophie Punte, the Executive Director of Clean Air Asia. ―We see that people start wearing masks or buy air filters for their houses and cars, and move away from heavily polluted areas if they can afford it. In short, they are adapting to air pollution rather than doing something about it. We see that there is an increasing political will in Asia to address air pollution but without broad-based popular In this issue: Do not adapt to air pollution, participants told PCA initiates ‘Clean Air? Pwede!!!’ campaign held in MM Clean Air Asia unveils new brand identity WHO: 65% of air pollution deaths are in Asia BAQ Conference 5-7 December
Leading air quality advocates and environmental officials in support of the Hairy Nose campaign (Photo from Clean Air Asia)
support such political will cannot succeed.‖ The campaign was developed by BBDO Guerrero/Proximity Philippines with creative teams from across the BBDO network. BBDO Chairman and Chief Creative Officer David Guerrero said: ―We were excited to partner with Clean Air Asia on this issue because air pollution touches all of us every day in our daily lives. We decided to use humor to explain to people across the region that there is no need to feel jaded or powerless.‖ The Hairy Nose campaign was launched at the 3-day Better Air Quality (BAQ) 2012 conference organized by Clean Air Asia, the Hong Kong SAR Environmental Protection Department and the
Hong Kong Polytechnic University, which kicked off last December 5 in Hong Kong. The campaign consists of an online video, a micro website where people can check pollution levels in their city. A selection of nose hairstyles was also rolled out after BAQ 2012 to a number of Asian countries where Clean Air Asia has regional offices and networks, including China, India, Pakistan, Sri Lanka and Vietnam. Watch the video: http://www.youtube.com/watch?v= Qnpzw893gq8&feature=youtu.be Visit the campaign site: http://www.cleanairasia.org/hairyno se
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PCA “Clean Air? Pwede!!!” campaign held in MM To cap off the celebration of the National Clean Air Month, the Partnership for Clean Air (PCA), along with key government agencies and private institutions, conducted a car-free day last November in two Metro Manila cities as part of its ―Clean Air? Pwede!‖ campaign. The car-free day encouraged motorists to give up their car for a day to help reduce fuel consumption and air pollution on busy thoroughfares in the metropolis. Beginning with an opening ceremony held at the Ayala Triangle in Makati, the rest of the program proceeded at the Ortigas Center in Pasig City via a ―Clean Air Parade‖ composed of bikes, electric cars and other alternative modes of transportation. The whole event was spearheaded by PCA along with the following government agencies, nongovernmental organizations and
private institutions: Department of Environment and Natural Resources (DENR), Department of Transportation and Communication (DOTC), Metro Manila Development Authority (MMDA), Philippine Information Agency (PIA), Laguna Lake Development Authority (LLDA), local governments of Makati and Pasig Cities, Miriam P.E.A.C.E., Earth Day Jam Foundation, Electric Vehicle Association of the Philippines, the Firefly Brigade, Clean Air Asia, Youth Vote Philippines, Ateneo School of Government and the Earth Day Network.
Clean air advocate Lou Bonnevie rocking it out during the Clean Air Concert
Other activities included for that day were: a ―Clean Air Parade‖ from Ayala Triangle to Ortigas Center, an ecological fashion show, and a ―Clean Air Concert‖ featuring local rock star and clean Participants heading for Ortigas via air advocate Lou Bonnevie, True alternative modes of transport Faith, Mayonnaise, Absolute Play, the Drum Circle, and other local bands and artists.
Bebet Gozun and MMDA Chair Cora Jimenez having fun during the Car-free day on 25 November 2012
F. Ortigas, Jr. closed off for car-free day
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PARTNERSHIP FOR CLEAN AIR
Clean Air Asia unveils brandAIR identity PARTNERSHIP FORnew CLEAN better air quality and livable cities by translating knowledge to policies and actions to reduce air pollution and greenhouse gas emissions from transport, energy, and other sectors.‖
HONG KONG – Clean Air Asia, formerly known as Clean Air Initiative for Asian Cities, has adopted a new name and logo at the Clean Air Asia Partnership Meeting held last 4 December. ―Our new name signifies the organization’s transition from an initiative to an established and credible voice for air quality and climate change in Asia,‖ said Sophie Punte, Executive Director of Clean Air Asia. ―Our new logo is aligned with our mission to promote
The Asian Development Bank (ADB), the World Bank, and the United States Agency for International Development David Guerrero and Ritchie Anne Rono of Air Asia officially presents the new established Clean Air Asia in 2001. Clean brand and logo of Clean Air Asia Since then, the UN-recognized together relevant partnership has grown into the brings region’s leading network of experts, stakeholders in transport, energy, policymakers, and practitioners industry and climate change. BAQ who help cities and governments conferences have been proven to policies, initiate new reduce air pollution and carbon shape projects, and establish dioxide emissions. partnerships. Clean Air Asia announced the rebranding at the partnership BBDO Guerrero, one of the most meeting that precedes its flagship internationally recognized creative event, the biennial Better Air agencies in the Asia Pacific, was Quality (BAQ) conference, which engaged to lead the rebranding of Clean Air Asia.
WHO: 65% of air pollution deaths are in Asia LONDON—A new global study ranks air pollution as one of the top 10 killers in the world, with 65 percent of the air pollution occurring in Asia. The findings of the new Global Burden of Diseases, Injuries, and Risk Factors Study 2010 (GBD) were released at the Royal Society of London last December 17. Based on the latest tally, air pollution causes 3.2 million deaths worldwide, a300 percent increase from the 800,000 estimate in 2000. The GBD also estimates that over 2.1 million premature deaths and 52 million years of healthy life lost in 2010 are due to fine particulate matter in Asia. The latest GBD results were produced by more than 450 global experts and partner institutions including the World Health Organization (WHO), Johns Hopkins University, and the University of Tokyo. (asianscientist.com) Photo from google.com
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BAQ 2012 Conference 5-7 December The Better Air Quality (BAQ) conference is the leading event on air quality in Asia, covering transport, energy, industry and climate change, with a particular emphasis on government policies and measures. Policy makers and practitioners meet at BAQ to network, lead and share experiences. Past BAQs have proven to influence policies, initiate new projects and establish partnerships. BAQ 2012 is co-organized by Clean Air Asia (formerly Clean Air Initiative for Asian Cities), Hong Kong Environmental Protection Department (EPD), and Hong Kong Polytechnic University in partnership with the Asian Development Bank (ADB) and World Bank. BAQ 2012 was held from 5-7 Deecember at the Jockey Club Auditorium, Hong Kong Polytechnic University. The program included discussion on the following topics: Low Emissions Urban Development, Air Quality and Impacts, Air Quality and GHG Management, Transport Systems and Modes, Motor Vehicle Emissions and Fuels, and Industry and other sources. More information is available on the BAQ website: www.baq2012.org
Vicky Segovia, Executive Director of PCA at BAQ 2012, with MMDA Chair Cora Jimenez, pose in front of the “hairy nose� photo exhibit of Philippines DENR Secretary, Hon. Ramon J.P. Paje