Ilaria Taschini
FALL/WINTER 2021
QUEEN
ISTITUTO MARANGONI MILANO FASHION DESIGN WOMEN’S WEAR MASTER, SPRING 2020
DONG Jiaxin
SUPER
WELCOME
MY
WORLD Malika Favre
THE BRAND Females are one of the the most beautiful lives on the earth and their galmour, personality are worthy to be shown. They could be cool, sexy, soft or strong. They are the queens of their world, where they could rule everyting. In their world, their moods are the laws and the ladies, are extremely powerful. The ladies are always happy and free there.
SUPER QUEEN is a brand that has strong brand style and design for independent, cool, modern, young ladies. The designs emphsize interesting, cool siluettes that use a lot of special cuts. It is important for the brand to show the ladies’ attractive body shapes and their strong, unique personal style.
ILikeWallPaper
I AM THE QUEEN.
I RULE MY WORLD.
STRONG
NBG HOME Hogovonsonntag
sexy
Wattad
FASHION
AUDACIOIUS
TARGET
SUPER QUEEN Ready-To-Wear: EUR 80 --- EUR 3,000 Bags: EUR 500 --- EUR 2,500 Shoes: EUR 400 --- EUR 2,000 Accessories: EUR 100 --- EUR 2,500
GIANNI VERSACE Ready-To-Wear: EUR 40 --- EUR 5,500 Bags: EUR 490 --- EUR 2,700 Shoes: EUR 325 --- EUR 1,990 Accessories: EUR 1 10 --- EUR 2,530
Wattad
COMPETITORS
BRAND POSITIONING PRICE +
Vogue
ALEXANDER MCQ BALMAIN
TOM FORD
VERSACE
BALMAIN
AGE-
AGE + SUPER QUEEN
Ready-To-Wear: EUR 120 --- EUR 16,900 Bags: EUR 690 --- EUR 2,890 Shoes: EUR 250 --- EUR 3,990 Accessories: EUR 140 --- EUR 2,990
JACQUEMUS
MOSCHINO
ROBERTO CAVALLI
Vogue Spain
PRICE -
QUEEN’S HOME
Wallpaper
SHANGHAI
milan
newyork
paris
LONDON
BEIJING
MIAMI
MERCHADISING Interior Deluxe
Nubby Twiglet
Wayfair
Lane Crawfrod
Generally Super Queen’s boutiques will be dark style, and the lights will be seperate ones to show the products in best ways. In this session, the marchandising will be very eye-catching, which utilizes mentallic balls, disco balls, sequins, falshing materials, etc., to match with the topic, “My Cool Life”.
INSPIRATION
Rive Roshan
Fall/Winter collection is inspirated by eye-catching mentallic arts and interesting unusual archtectures. Flashing sequins, such as the special sequins make-up lip, is an important element that is widely used as a reflection of mentallic texture in this collection. The irregular texture combination, as shown in the archtectural art, inspirated me to create special knit texture and interesting fabric sawing that rich the elements of a single garment.
MY COOL LIFE
INSPIRATION
Iamcharliewatts
Special buildings’ stuctures are important inspiratinon for this collection, which is reflected by unusual, asymmetric cuts on the garments. It is perfect to be used for showing the ladies’ perfect body shape and increase sense of sexy. To keep cool feeling, leather is a good choice and mentallic elements make the design more attractive. Designboom Sicky
Ben
@vladamua
Bobby Doherty
Archtectural Digest
@pacorabanne
MY COOL LIFE
GOOD BLACK 19-4004 TCX
Plum pie 19-2024 TCX
Altantic Blue 18-4034 TCX
In this collection, only high-saturation colors are used to present “My Cool Life” topic. Good black is the mean color. The colors are quite suitable for fall/winter.
COLOR CHART
PURE WHITE
Purrmeowstache
GOOD GRAY 15-4008 TCX
dark OCEAN blue 19-4019 TCX
COLOR COMBINATION
MY COOL LIFE
10 CM
50 CM
50 CM
PRINTS
7 CM
The print will be placed on silk fabric. It will used for accessories, such as belts and ear rings, too. The single blue mouth image could also be a manipulation with sequins used on cow hide leather or polyester fabric.
SEQUINS FABRIC
AlexLAFabrics
KNIT FABRIC
TanneryNYC
COW HIDE LEATHER
LEMBSKIN LEATHER
Polyester 97% Spandex 3%
POLYESTER
Baycrews
MATALLIC FABRIC
AlexLAFabrics
Nylon 60%; Spandex 9%; Matallic yarn 31%
Primary Fabric: Sequins Secondary Fabric: Sequins Primary Fiber: Lycra & Spandex Secondary Fiber: Polyester
Primary Fabric: Sequins Secondary Fabric: Mesh Primary Fiber: Polyester Secondary Fiber: Lycra & Spandex
SEQUINS GAUZE
Primary Fabric: Satin Secondary Fabric: Satin Primary Fiber: Cotton Secondary Fiber: Silk
SILK
MATERIALS
Inspirated by mentallic arts, matallic fabric and sequins fabrics are widely used in this collection. To keep cool style and meet the needs in fall and winter, soft lamb skin leather and cow hide leather are used. Polyeater fabric, which is quite soft and stretchable, is utilized on the jumpsuit, which is one of the iconic items.
Esty
Silkfabric
MANIPULATIONS
Jeannine Marcgand The first important manipulation is to overlapping two pieces of fabrics. The upper piece is bigger and the overlapped one is smaller. The upper fabric is sawed on the other one and show folding effect as shown. In this collection, sequins fabrics and metallic fabric are used as upper piece and lamb skin leather, polyester are used as overlapped pieces.
MANIPULATIONS
Vogue
The second important manipulation is lace up closing, which is widely used in this collection. It is closed by dark shining ties or soft leather ties, whose ends are sawed with the surface fabric and hided inside. It overlaps the sequins fabrics as shown.
LOOK 1
The first iconic garment is this jumosuit, which has a big hemline at the side. It is mainly in polyester and sequins fbric. It shows a string image of the ladies.
PRODUCT CHART The zipper is mental and in dark slivery color. The zipper puller is in shape “Q” that from the brand’s name, Super Queen. It is also the iconic zipper puller of my brand.
S
B
W
H
Mental buckles are used here. The stitchings are visable outside. Mental buckles are used here. The stitchings are visable outside.
K The ends of the ties are sawed inside.
The lace up closing part is an attractive point of this garment. It is closed by dark shining ties, whose ends are sawed with the surface fabric and hided inside. It overlaps the sequins fabric as shown.
The ends of the ties are sawed inside.
The hemline uses same fabric as the one overlapped by lace up closing part. The top edge is sawed with the side of jumosuit. A
This look is combination of sexy and elegant feelings. It perfectly shows the lady’s body shape and the special-shape cuts emphasizes her confidence.
LOOK 2
With Super Queen’s iconic mini bag in black leather and the belt in sequins surface, specially from this season, the typical SQ’s image is created.
PRODUCT CHART S
B
This knit wear utilizes the textures of the fabric to create more interesting details. The parts of shoulder and waist are cutted to show the body curve. It is open at the bottom to create more waves. Moreover, the lace up closing is placed as decoration.
W
H
K
The belt is in cow hide leather and covered by the sequins fabric. The buckle is in typical Super Queen’s shape and the logo is placed at the back.
LOOK 3
This look is in lighter color with shinning trousures. The top, with typical design scarf overlapped by the lace up closing, is one of the iconic item.
PRODUCT CHART S
B
W
The sleeveless jacket is weared with a small tube top that in same lambskin material inside. The tube top is in simple design and closed by a white iconic zipper at the back.
This iconic garment places the printing of blue sequins printing on silk fabric and creates more movements. The silk is overlapped by lace up closing.
The front of this sleeveness jacket is formed by two overlapping openable pieces of lambskin materials. They are fastened by two buttons beside the collar. One is visableness and the other one is visable. The visable one is SQ’s iconic mental button with a crown image onside.
LOOK 4
This look utilizes blue-mouth printing in silk fabric, overlapped by knit fabric. A pair of leather trousures,whic has similar cuts with jeans, is typical design of this collection.
PRODUCT CHART W
S
H
B
W
K
A
LOOK 5
This blue-white look shows a lot of recognizable elements of this collection, including laceup closing, special cuts, manipulation side and the cuts on leather skirt similar as denim. The belt is a part of the top and shows beautiful body shape.
LOOK 6
This look is a short leather jacket with a pair of trousures that overlapped by a leather skirt.
LOOK 7
This dark look is formed by a mentallic high-collar top with special saw lines, a mini dress with cut on the waist, decorated by half-transparent hemline, and a pair of soft leather leggings.
LOOK 8
This look is a dress with strong shoulder shape and with the manipulatoin at the side in sequins fabric, creating a attractive hemline. Together with the boots, the lady seems very powerful and confident.
LOOK 9
This strong, dark-red look is in similar shape with the iconic jumpsuit. It is red lambskin leather with lace up closing overlapping sequins fabric. The mini dress with high boots create sexy snd strong image of the lady.
LOOK 10
This fresh look combines mentallic shinning fabric and lambskin leather. The top saws one mentallic-fabric sleeve with leather part. The top of long hemline is overlapped by the lace up closing.
FALL/WINTER 2021 MY COOL LIFE
FALL/WINTER 2021 MY COOL LIFE
There are two bags, with chains elements in this collection. One is mid-size in cow hide leather and the other one is minisize in cow hide leather covered by mentallic fabric, which is widely used in this collection. The earrings are mainly in “Q”’s shape and with slivery chains. They show the strong female’s personality. The shoes are martens, three of them are short ones in same shape, different colors. The other pair is high boots. The unique design is the two boots are not as same high as each other.
ACCESSORIES
Archetectural Digest (16th Sep 2019). 15 Magnificent Structures Built From Stone. [Online] architecturaldigest.com (Access at: 25th May 2020) Alexander McQueen Fall 2017 Ready-To-Wear Fashion Show. [Online] Access: vogue. com (Access at: 2nd May 2020) AlexLaFabrics. (No date) New Flip up Sequins reversible sequins 5mm navy rose color on Spandex base 2way 58/60. Access: etsy.com (Access at: 15th May 2020) AlexLaFabrics. (No date) Mesh with viva sequins chevron design blush/sliver 2way stretch 52/54. Access: etsy.com (Access at: 20th May 2020) Baycrew’s Group (No date) Access: baycrews.jp (Access at: 17th May 2020) Dark Midnight Blue Cow hide leather Hide 4 square feet. Access: etsy.com (Access at: 15th May 2020) Ben. Fubiz Design on Instagram: “Curves integrated into an Amphitheater by @carolinerotterdam #design #amphitheater #inspiration #arcgitecture #curves Mention @fubiz &...” Access: instagram.com (Access at: 12nd May 2020) Hugovonsonntag. Access: apostrophe9.trumbr.com (Access at: 15th May 2020) ILikeWallPaper. Aerial photo of building near body of water iphone X wallpapers. Access: likewallpaper.net (Access at: 18th May 2020) Ilaria, T. Marvelous Female Portrait Photography by Ilaria Taschini. Access: photography10.weebly.com (Access at: 13th May 2020) Jeannine, M. (Sep 2015) [Online] Access: designcrashblog.com (Access at: 29th Apr 2020) NBG HOME. A Dramatic Welsh Home Proves You CAN Go Dark and Colorful in a Rental. Access: apartmenttherapy.com Sugehili, G. Dragon crown, Red dragon. Access: esty.com (Access at: 23th May 2020) Shad. Vlada Hagerty Makeup Artist on Instagram. Access: shad.bitkitohumu.com (Access at: 11th May 2020) Tannery NYC. Offwhite Leather: Fine Italian Lamb (1.0-1.1mm) Access: etsy.com (Access at: 17th May 2020) Vogue Spain. Balmain Pre-Fall 2019 - Pasarelas | Vogue Espana. Access: vogue.es (Access at: 25th May 2020) White-Silk/Cotton Satin Fabric. Access: etsy.com (Access at: 23th May 2020)
REFERENCE