DonnaNadira
AstraDaihatsu
NexAppbyXendit
Chick’nTreat
STUDY
more CONCEPT CASES
BankJago
PersonalBranding
Xiaomi
Iama digital marketerskilledinproject managementandcontent ,driving engagementandgrowth acrossplatforms, combiningcreativitywith strategicexecutionto deliverimpactfulresults.
SeesomeoftheworkI’ve donethroughouttheyears.
DIGITALSCHOOL
Digital Talent Incubator
COLLEGECHICAGO
Digital Marketing Bachelor of Arts Film & Video
FinalScore94.88
Mar2024-Sep2024
Relevant Coursework: Full Stack Digital
Marketing, Brand Marketing & Analysis, SEO Specialization, Social Media & Content Creation, Performance-Based Advertising
Marketing Analytics Professional
estDec2024
MetaAds
GoogleAds
TikTokBusiness
GPA3.91/4.00 Sep2013-Sep2017
Relevant Coursework: Enculturation through Words & Images; Culture, Race, and Media; Studies in Politics & TV; Art History: Renaissance to Modern; Writing & Rhetoric; Concept Development
Digital Marketing & E-commerce Professional
estDec2024
CapCut Photoshop Canva
Illustrator Animate AfterEffects
GoogleAnalytics GoogleTrends SimilarWeb RivalIQ SocialBlade
ScreamingFrog SEMRush AhRefs
The sole distributor and manufacturer of Daihatsu vehicles, Astra Daihatsu, has 244 dealers nationwide, offering original spare parts, repairs, vehicle sales, as well as after-sale services.
The Ciledug Branch, based strategically between Tangerang, South, and West Jakarta, needs to find ways to remain relevant in a sea of multiple metropolitan car dealers.
We worked with Astra Daihatsu to improve the digital presence of one of its branches in the western Jakarta metro area, proving the efficacy of performance marketing through lead-based car sale orders.
Gain 10K Video Views
Obtain 50 Sales Leads
Gain 1 Sales Deal
Increase social media engagement
Reach the listed goals through the means below with a budget of IDR 1.5mio in 2 months:
Instagram Content
Meta Ads
Google Ads
Leads Management
Improving the quality of content through consistency, design, story, and production quality, has improved engagement and views by 15x compared to before.
Based on the data we processed from previous sales history, trends, and the Statistics Bureau, our team focused on corporate audiences for the GranMax lineup, as well as young families for the LCGCs Sigra and Ayla, resulting in 137 sales leads in 2 months on an IDR 1.5mio budget.
Chick’n Treat is a rice bowl and fried chicken delivery joint based in downtown Batam. Its social media, ad recipients, and shoppers, consistently skew toward women aged 25-34 and men aged 18-24.
Seeing that English is not a preferred language in Batam, we focused our search terms to the Indonesian popular items: Ayam goreng, ayam geprek, and the English menu item, rice bowl.
With a casual and upbeat style, we boosted the joint into entering the Top 7 on the Chicken category on Grabfood and Shopeefood and reached nearly a million total views in 4 months.
Gain 50K Impressions
Sell at least 30 more boxes
Increase social media engagement
Reach the listed goals through the means below with a budget of IDR 1.3mio in 4 months:
TikTok Content
Instagram Content
Meta Ads
Google Ads
We ran 2 marketing campaigns: one to our delivery apps, and another to test responses by leads. The delivery app destination performed much better due to a shorter journey, and we garnered an extra 29mio in revenue due to our ad efforts.
We focused on relatable comedy on our TikTok and focused on our products on Instagram, providing two different kinds of content for two different audiences. We also expressed the quality of our products through an increased production quality overall.
Xendit, one of the largest digital payment gateways in Indonesia, is launching a high-yield savings banking app as its first array into B2C products through Nex App. Through social media, email, collaborations, articles, and community, Nex app has garnered its own following.
Create
Establish presence
Constant increase in all metrics Gain new users
We target mainly Jakartan women aged 2535 with an income of over IDR 10 mio who are tech-savvy, financially curious, and are looking for an alternative platform to save their money and increase their lifestyles.
We wanted to become a witty, bilingual, and knowledgeable hub for financial tips
We strived not to use any paid content in our strategy, focusing on financial education, financial humor, and product information through both carousels and reels.
1.5m on IG Nov 2019 – Jan 2020
Generated over 100 UGC posts on Instagram for a Corporate Social Responsibility campaign, by designing the installation, ornaments, and merchandise, and participated in campaign system ideations.
201k on IG sep 2021 – Apr 2022
Generated an estimated 200K engagements at an estimated ER of 2.14% through over 123 Instagram posts and stories in accordance to multiple changing themes, equaling to 47% of all posts in the time period.
Pioneered the first content pillar on Instagram used to transition into a main channel, consisting of 3 posts daily and 7 different programs for every day Spearheaded multiple stylistic changes with continuous backgrounds for over 2 years Produced hundreds of social media posts using digital photo imaging, illustration, and graphic design
18k on IG
44 6k on IG May 2021 – Apr 2022 Nov 2019 – Jan 2020
Generated over 24,000 engagements through over 40 Instagram posts for brand-new social media presence ·with posts and stories in accordance to a theme, of a subsidiary of Indonesia’s largest state-owned telco, Telkom.
I challenged myself to reach 100K views in the 3 months of Q2 2024. Having started out in the 200-trap, I managed to break out and gain fair traction.
M/F Ages 25-34 and 35-44
Longer denser stories
English-speaking
TikTok
Female ages 18-24 (83%)
Short and simple
Indonesian-speaking
Due to the different nature of both channels, I had to separate the treatment between the two as follows:
Well-Dressed, polished
Original material
English language
Quirky, funny, poetic
TikTok
Indonesian-speaking
Homemade lipsync videos with animal fun fact captions
Wears a sleeping gown while dancing
Find magic formula
Create social media strategy
Maintain consistent presence
ProfileVisits
Engagement
Inviting
Invitingtheaudiencetoactively movetowardstheirmostauthentic selvesthroughtheirforgotten hobbiesanduniqueness
Encouragingtheaudiencetolive theirdreamsanduniqueness throughactivitiesthatexpresstheir mostauthenticselves
Catch Ur
FOCUSAUDIENCE
HeroFeatures
Musicandsportsfanswhoneeda goodzoomcameraforwatching concertsortournamentsfrom afar
A major concern of a concertgoer or a sports fan is being able to record moments straight onto their phones
Catch Your Icon provides an opportunity for fans to become closer to their idols through the 200 MP Ultra Zoom Camera, which allows fans to see idols with crystal-clear detail, even from the bleachers
Audience Interaction Event
Catch Your Shot
Approach 1-5 audience members who sit at the furthest seats to record concert or game fancams on the Redmi Note 13+ Pro 5G
Use the zoom feature to “catch” their idol, actor, or favorite player They post on their social media as usual, reposted by relevant tech, music, and sport commenters
Music Festival Photobooth CatchYourIcon
OpenaphotobooththatusestheRedmiNote13+Pro5G asitsmaincameraatamusicfestival.
Participantscanusethephotoboothasusualforfreein exchangeforastoryofthephotoboothresultThephoto hasa#CatchUrIconstoryframe
Catch Ur
HeroFeatures
Optical & Electronic
· Ultra
FOCUSAUDIENCE
Cinematicfilmmakers andcontentcreators
Catch Ur
FOCUSAUDIENCE
Gamers who need a fast and non-heating engine
HeroFeatures 200 MP Ultra Zoom Camera 4x Lossless Zoom
Despite being a local brand, Jago, a popular Indonesian mobile bank, has 30% web traffic from Turkey with 88% accessing from mobile But, why?
Monthly Web Traffic: 600k (Mar 2024)
Change: 84% increase since Jan 2024
Search Volume: 285k (Mar 2024)
Change: 44% increase since Jan 2024
Despite standing behind Indonesia’s breakthrough mobile bank, Jenius, Jago earned a consistent traffic and search growth, especially in Q1 where annual reports are being published. As a publicly traded company, Jago’s business growth at 24% also improved its search ratings.
And, why Turkey?
The first search result for the keyword “bank jago turki” is that gamers are using Jago and a Turkish VPN to gain access to cheaper XBOX and PS5 games in the Turkish locale
People are using Jago’s ability to transact internationally to pay for discount console games.
Seeing that its Social Media Gender divide stands at 51% male, Jago takes action with quickly updating on male-relevant events such as soccer matches and game tournaments.
