america's original candy
can now be used to
NECCO design standards 2009 NEW ENGLAND CONFECTIONARY COMPANY
Early Days
07
About us
13
Our Logo
21
Color + Type
27
New Stuff
37
05
√ Did you know?
In 1913, explorer Donald MacMillan brought NECCO Wafers on his Arctic explorations using them for nutrition and rewards for Eskimo children.
EARLY DAYS
07
7 4 8 1 e c n i s c A classi s to each en delivering smile be s ha O CC NE s, ar For over 160 ye . ies for all occasions with delicious cand
customer
√ The New England Confectionery Company (NECCO) is the oldest multi-line Candy Company in the United States and celebrated its 150th Anniversary in 1997! Responsible for the Necco wafers, Clark bar, MaryJane, and most importantly the delightful candy Sweethearts given on Valentines day. We've been around for quite some time, and at NECCO we've decided to make a exciting new change to our wafers. Now you can draw with on chalkboards! All recipes have remained the same except for the NECCO wafer, which now has new flavors! Other than that, all NECCO products have the same ingredients.
NECCO advertisement in Colliers Holiday magazine from 1951
09
r e p p a r W e h Beneath t The history of New
ry Company
England Confectiona
1920 Mary Jane candies are introduced
1847
1901
The pioneer of NECCO Invents the first candy machine
Daniel Chase invents Conversation Candies
1866
NECCO is sold in England, Europe, Austraila and South American
Explorer Donald MacMillan takes NECCO Wafers on his famous Arctic expedition
1913
1970 1947 NECCO celebrates it's 100th anniversary
1942
1980
Part of NECCO plant is used to provide war materials and candy for the armed forces
ROLO candies are now being produced in England and in the United States
1956
2004
NECCO launches the "Necco Kid" promotion for their wafers, Sky Bar and Canadian Mints
NECCO obtains the licence for their new Squirrel Nut Candies
1999
NECCO begins to create Candy House Buttons
NECCO acquires the Clark Bar of America Inc. of Pittsburgh
"Fax Me" saying on conversation hearts are introduced resulting in high media attention
1995 11
√ Did you know?
In the 1930’s, Admiral Byrd took 2½ tons of NECCO Wafers to the South Pole, about a pound a week for each of his men during their two-year stay exploring in the Antarctic.
S ' T A WH NEW
13
d e g n a h c e 'v e What w ok to to take on a new lo NECCO has decided old with NECCO. so they too can grow
r children,
reach out to younge
√ We've provided the candy that your parents grew up with, and their parents, and even their parents enjoyed when they Candy your grandparents loved. when they were young kids
were younger. Today, we are now providing candy for the little ones to enjoy, so they can look back upon their youth hood through our delicious necco wafers, sweethearts and other sweets. Our colors are brighter, and our candy is tastier, our candy will continue to be america's top sold sweet. We have changed our packaging and design to appeal to younger kids by being brighter, younger, and up-to-date. By using these simple techniques, we will be able to get the new generation to begin their nostalgic journey through necco.
New England Confectionary Company's logo
15
e c n e i d u a s u Our previo ers. Here are a few
stom t older, so did our cu As our company go used attract who we previously
Rural and Suburban home owners Crossword puzzle enthusiasts The older generation passing down nostalgic values Frequent knitters and rare candy bowl and dish collectors Cavy show breeder and fanatics WW1 and WW2 Veterans
examples of
17
! e c n e i d u a Our new e going to these youngsters ar e, lu va ic lg sta no n Passing dow ildren ss down to their ch pa to le ab be 'll ey th
have a candy
Suburban, rural, and urban elementary and middle school students Children with the urge to draw and create new things with chalk Young children, who enjoy delicious sweets and candy Day-care employees to give to treats to the children as rewards Young backyard tree house owners
19 05
√ Did you know?
In 1942, NECCO closed the majority of its production and dedicated large portions of their factory to manufacturing war materials for World War II.
OUR O G O L
21
o g o l d e n e t e e The Sw neration of ent us to the new ge es pr re to e ad m is Our new logo joying NECCO. eir future with us en th d an n re ild ch g youn
√ "The new logo gives us and the rest of the employes at the factory a fresh new look on our beloved NECCO company" Says Mikey Fergusson, chief of candy phrases at the New York City Branch. The rounded shape gives NECCO a more modern feel and attracts mothers and their youth to a more gentle logo filled with color. The colors are made to represent multiple candies, such as the A nostalgic feeling goes along with many long lasting logos
House dots, and the Wafers, each of which is clearly defined in the logo to the right. Our logo is made to feel very clean, fresh, modern and friendly. The font from "e-o" is Neutraface, however the "n" is an upside down "u". Please be extremely cautious when about to re-create the logo. For best results contact the original designer of the NECCO logo.
A
A
B
C A
A
23
e d i S d e n e t e The Unswe rk, here are just a few
nt wo ings that simply wo There are certain th r logo of how not to use ou
examples
The candy coated colors are to either be all black, or in the original blue, green, yellow, pink, green, purple order Do not let the logo bleed off the page, or be cropped off at any side Keep the word Necco at its original weight. No increasing or decreasing The background of the logo should always be white, never a color
25
√ Did you know?
The Clark bar was individually wrapped to facilitate shipment of candy to American troops during WWI. It became extremely popular with the soldiers and soon to the general public in the years following the war.
R O L CO + T YPE
27
y h p a r g o p y T Our
ights are
s it all. All we enjoyable. Museo ha d an g in cit ex , an cle Simple, er is needed. be used for whatev acceptable, and can
Museo 500
Nn
Cc Museo 300
Nn
Oo
Ee
Ee Museo 700
Nn
Oo
Cc 29
! r o l o C , r o l o Color, C
that represent got ten colors total e e'v W O. CC NE w e ne ore fun. Vibrance is key in th to be brighter and m rs lo co l ste pa old r ged ou the new us. We chan
Always use colors in the correct order (blue, yellow, pink, green, then purple) Colors should be used frequently but used in creative and smart ways (do not over-do) Use the designated darker version of the color to create a shadow or contrast Don't use other colors not designated in the following pages
S T E L S S I K
C 80 / 86 M 80 / 46 Y 00 / 00 K 00 / 00
blue
BE E N I M
C 06 / 02 M 14 / 34 Y 94 / 93 K 00 / 00
yellow
T E E SW K L A T
C 00 / 00 M 64 / 76 Y 00 / 08 K 00 / 00
pink
MY Y B A B
C 62 / 61 M 00 / 26 Y 99 / 99 K 00 / 06
green
L L A C ME
C 46 / 47 M 56 / 75 Y 00 / 00 K 00 / 00
purple
√ Did you know?
If you placed the annual production of candy sweethearts in a line, you would be able to reach from New York City to Los Angeles, and back.
N EW F F U T S
37
! k l a h C y d n a C It's
candy dish to go from the glass le ab w no e ar s fer O wa the sidewalk! Our delicious NECC boards, and even on alk ch , ds ar bo ck bla to be used on
√ Candy Chalk is now available! Keeping the same delicious recipie, our NECCO wafers are now able to be used as a creative resource for young children and adults alike. "My little Timmy just loves NECCO wafers candy chalk! He refuses to pick up any NECCO holds a fun Wafer chalk drawing prize contest every year
other type of crayon or paint! Timmy loves the way the candy tastes and the way it draws. We have a whole art wall of his NECCO wafer chalk work!" Says Dawn Steinbock, proud mother of six in Las Vegas, Nevada. Children need ways to become more creative and innovative. Using NECCO candy as a artistic resource has never been so easy and fun. Children will not only enjoy the delicious taste of NECCO wafers, they'll also enjoy the creative side to them. While boosting their confidence and self-esteem.
39
d r a o b k l a h C The NECCO to it's collectors edition chalkboard d ite lim ty ali qu gh a hi appropriate NECCO has added " a board was only alk Ch dy an "C e th nch of set. With the new lau
Constructed out of high quality genuine Egyptian made wood Comes with 4 packs of NECCO wafers in all available colors (B,Y,P,G,P) Limited collectors edition chalkboard Fun for the whole family! Easy to set up and take apart Your name scribed on the back
41