QUICK START GUIDE A Complete Overview of Our Support Services
Exceptional, RealtorsÂŽ
WELCOME
Welcome to REALTY EXECUTIVES Exceptional, REALTORS®. We look forward to working with you and assisting in the growth of your business. Inside you will find basic information on our tools, products & services and department contacts; as well as easy steps to find what you need to get started. To begin let’s make sure you have all of the basic material prepared for you during the onboarding process:
Phone Extension Presentation Binder Username and password for PrimeAgent Username and Password for Toolkit CMA Staff Responsibilities List Agent Setup Checklist
Our Company FRANCHISE HISTORY: Dale Rector founded the original Realty Executives office in Scottsdale, Arizona in 1965. Realty Executives only began its aggressive franchise expansion in 1987. In 1988, there were 31 franchises and just 624 agents. Today Realty Executives has more than 600 offices, nearly 10,000 Executives (agents) in 27 countries around the world and growing. Rich Rector has served as Chairman and CEO of Realty Executives Phoenix from 1980-2017. 2017 David Tedesco takes helm as Owner/CEO. David has been the CEO and controlling shareholder of REI since April 2014 and is the founder of True North, REI’s parent company. In his three years with the company, Tedesco has focused on growth, technological advancements, and other system improvements.. BROKERAGE HISTORY: Founded - April 1, 2001 June 2007 - Branch Office Expansion. March 2008 – Brokerage operation begins in Pennsylvania. August 2009 – Affiliation with REALTY EXECUTIVES International. August 2012 - Brokerage operation begins in Mid-Hudson Region of New York. Today – 15 Branch offices serving New Jersey, Mid-Hudson Region of New York & Northeast Pennsylvania with over 300 Executives
BEGINNING BASICS TELEPHONES: All phones lines are answered by professional call coordinators 7 days a week; Monday-Friday 9:00AM-6:00PM and Saturday-Sunday 10:00AM-6:00PM. DIRECT CALL TRANSFER: You were given an extension number when coming onboard this extension applies to all corporate telephone numbers and is automatically forwarded to your mobile number. Be mindful to have a professional voicemail message. FAXING: Associates are requested to utilize our direct fax line, 888-212-1413, for all transaction correspondence. It is an Electronic Fax line which will produce an email attachment; which can be forwarded to you immediately. This is not only a convenience for you but it also keeps our electronically stored files updated and compliant. COPIER/SCANNER: Each branch office is equipped with a copier/scanner/printer. Documents scanned from these machines should be to your email ONLY; then forwarded to the intended party via your brokerage email. There are two reasons for this format: (1) the machine does not have a recognizable email address (2) if there is an issue with the recipient’s email the scanner will not return an undeliverable message. LEAD DISTRIBUTION: All leads are immediately forwarded to the agent sourcing the lead. Inquiries on your listings, as well as any lead generated through known marketing campaigns will be sent, in the format received, immediately. Company leads are sent through the lead parser in accordance with your independent contractor’s agreement VoIP: Our telephone lines operate on a VoIP (voice over internet protocol) system; simply stated they are internet based. The telephones in each branch office are directly connected with corporate; therefore, simply dialing an extension will get you to the staff person or associate you are trying to reach.
PRIME AGENT ACCESS After your initial login to Prime Agent, it is highly recommended that you watch the getting started videos fund under the “training” tab.
www.PrimeAgent.com
Username PASSWORD
PRIME AGENT DASHBOARD Your Prime Agent Dashboard offers a variety of free marketing downloads, images and an Information & Documents section with an extended library.
Information & Documents
ZIPFORMPLUS® BROKER ACCOUNT Realty Executives Exceptional, Realtors® has expanded on the NAR relationship with Ziplogix and ZipFormPlus. Features: NJRealtors Forms Library with Brokerage Logo GSMLS Forms (NJ) NJMLS Forms (NJ) Pike/Wayne Forms (PA) Pocono Mountain (PA) Greater Scranton (PA) Realty Executives Custom Library Template, Clauses, Address book Google Contact Integration Email & Fax in & out of the Transaction Checklists, Activities and Calendar ZipLogix Digital Ink® Quickly add signatures to PDF files Manage Your Transactions on the Road with zipForm® Mobile.
PROMOTIONAL ADVERTISING As part of our commitment to your business we take the burden of creating marketing pieces off your “to-do” list by providing you professional staff graphic designers at no cost; this gives you more time to do what you do best……sell real estate! If you would like a simple postcard, a customized brochure, newspaper ad or full color billboard our designers are ready to assist.
Direct Mail Tri-Folds and Brochures E-Mail Marketing Business Card Lead Generation Training
Toolkit CMA & CUSTOM CMA Realty Executives Exceptional, Realtors® has created a comprehensive web based platform of professional quality, agent branded, presentations. Each presentation can be customized to include the client name and subject property information. Access to the site is via www.toolkitcma.com and offers a 30 day free trial. After 30 days a onetime $39 set-up fee applies and the program can be continued for $10 per month, for unlimited presentations. If you do not access during a specific month there is no charge. Contact the Marketing Services Department for information. •Create High Quality Listing Presentations. •Build a Power Point Presentation in Minutes. •Buyer/FSBO/Expired Presentations in a Few Clicks •Import Property Data from Your MLS.
Or choose to have a fully customized flip chart presentation created for you; please reach out to our marketing department for more information.
SYNDICATION We are powered, in part, by ListHub, one of the largest real estate syndication systems in the industry. There are 65 channels offering over 2,000 placement opportunities when combining the direct syndication, additional pointing and powered by sites.
TRULIA.COM Realty Executives Exceptional, RealtorsÂŽ provides direct feed syndication for each associate to Trulia. This guarantees each of their listings top placement and an agent featured spot on the property details page. Contact the Marketing Services Department for information on creating your FREE profile.
ZILLOW.COM Realty Executives Exceptional, RealtorsÂŽ provides each associate with an agent branded Zillow Pro for Brokers profile. This includes agent branding placement on the listing details page as well as discount pricing for additional advertising. Contact the Marketing Services Department for information on creating your FREE profile.
MARKETING & PUBLIC RELATIONS As part of our commitment to your business we take the burden of creating marketing pieces off your “to-do” list by providing you professional staff graphic designers at no cost; this gives you more time to do what you do best……sell real estate! If you would like a simple postcard, a customized brochure, newspaper ad or full color billboard our designers are ready to assist.
Direct Mail Tri-Folds and Brochures Custom Signage Print Media Magazines Specialty Advertising
Specialty Marketing Our talented graphic design staff creates a variety of specialty marketing pieces’ if you can dream it they can build it.
MARKETING SUITE Our marketing suite consists of three key features: PRIME AGENT WEBSITE: Executive IDX Customizable Website Website management via PrimeAgent portal Modern, map-based property search features Realty Executives listings uniquely identified Lead capture, routing and notification system Blog feature page Integrated social sharing of listings and blog posts. Responsive design adjusts to any screen size for ideal mobile browsing
PRIMEAGENT ON-DEMAND: 1. Consumers text the numerical code included on our new sign riders for property details and receives an instant response. 2. The response includes the agent's contact details and links back to the property listing on his or her Realty Executives agent website. 3. The agent is immediately notified about the lead inquiry via text and email, with the consumer's phone number and the property of interest. 4. The lead details are simultaneously added to the agent's FREE PrimeAgent Contact Manager.
MARKETING SUITE PRIME AGENT CRM: Email Marketing Contact Management Drip Campains Automated Monthly eNewsletter
Realty Executives Exceptional, RealtorsŽ believes that being ahead of the curve with today’s real estate marketing is essential to an Executives success. The brokerage has made a commitment to invest in you by subsidizing the cost. Contact your Marketing Services Department for more information on enrollment.
TRAINING & EDUCATION ORIENTATION PROGRAMS MONTHLY LIVE BUSINESS BUILDING CLASSES IN-OFFICE GROUP TRAINING CLASSROOM WORK GROUPS PRE-RECORDED WEBINARS & SHORT VIDEOS
TRAINING & EDUCATION Realty Executives New Jersey offers ongoing training opportunities; all upcoming regional sessions can be found on our Facebook calendar, which is easily accessed from our website www.realtyexecutivesnj.com . There is also a link to our regional training playlist of pre-recorded webinars, all under the “Professional Development” link under “Our Brokerage” on the homepage.
AFFILIATED SERVICES Realty Executives Exceptional, RealtorsÂŽ has put together a team of industry professionals to work closely with its Executives to make each transaction seamless. Please contact your Branch Manager for the contact information for your representative.
SOCIAL MEDIA
STAFF