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4 minute read
Editors note
Innovation is the key to both business success and personal happiness. And, we are fortunate to find ourselves in a time where both of these can be aggressively developed.
The mentality that defined the early 21 st century was very much a case of directing technology to get more out of employees. Advancements were made that made individual parts of a job easier and so employers expected staff to produce twice as many results. They justified this by rationalising that if the job was easier then surely you should work twice as fast.
Before businesses could realise the value of using technology to make our jobs easier so that we can spend more time on our own lives, it took the introduction of an entirely new generation into the workforce.
The Millennial Generation and then Generation Y entered the workforce with an entitled idea that they deserved what they wanted when they wanted it. Then, they quickly earned the reputation for being lazy and doing the least amount of work to finish a job. The leaders of this generation therefor use technology to do their jobs for them. The mentality is to work smarter rather than harder. So, when targets are raised by bosses and expectations are high, instead of sweating it out they find a way to make their tech work for them. Not because they are particularly ambitious but because they believe they are entitled to choose their own lifestyles.
As broad-stroke generalisations go, this is pretty wide, but my point is that innovation has become more about making life easier and safer. There is a new business philosophy today which has less to do with the bottom line and more to do with making the future better. Businesses are dedicating themselves to going green, industries are actively looking at ways to reduce office and today “convenience” and “innovation” are the big business words.
In this issue we’ve featured the greatest innovators in a range of industries. The businesses that are truly outstanding in their field. Those with the greatest vision for the future who are not only keeping their industries alive but helping them evolve with the times.
It’s a great time to be involved in business.
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HI! We are the founders of TechDrive, a digital news site now in its 5th year of operation and entering into an exciting new opportunity with The Lost Executive as we launch our very first digital magazine.
TechDrive has always been at the epicentre of innovation and was founded in Silicon Valley, where we worked in the technology industry. We loved racing our cars along the Golden Gate Bridge and savouring the incredible buzz that can be found when you’re surrounded by likeminded people who are on the same page.
I (Hermione) was a journalist interviewing entrepreneurs like Mark Zuckerberg and Travis Kalanick (founder of Uber) and Serhan, the other founder, had just completed an MBA at Golden Gate University. With a passion for travel, we witnessed many industries going through a rapid period of change driven by the catalyst of technology companies such as Uber, Surf Air, Tesla and Google Self Driving Cars.
Today, more than ever, innovation is the energy of business. Those companies that have the drive to innovate, outperform their competition. Higher sales, greater customer satisfaction, stronger employee relationships, these are all drawn from innovative thinking.
TechDrive was set up as a dedicated news outlet to highlight these changes in industry and we are the leading global dedicated news source to document the various developments happening in this unprecedented time in history.
Over the last five years we have built a dedicated readership and a reach of over 1million people and have covered some of the world biggest innovators. We are media partners of Formula E - The world’s first race to use electric powered cars. We’ve interviewed big names like entrepreneur Richard Branson and looked into how the incalculably valuable blockchain will be a part of how we travel in the future.
With TechDrive Magazine we will be able to offer an even stronger journalistic service to our readers, providing them with a greater insight into the businesses who are pioneering new methodologies. Encouraging appreciation for the smallest changes to the biggest and bringing attention to the companies to look out for.
It’s going to be a great ride. Hold on.
Hermione & Serhan
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