6 Hard Truths Every Nonprofit Needs to Face
TO BE SUCCESSFUL IN
2019 Every nonprofit needs to be able to face the harsh reality of operating as a nonprofit organization in the modern world
IGNORING REALITY IS A PATHWAY TO FAILURE
Crucial for nonprofits to stay attentive to the external trends
IN ADDITION Important to act upon them While keeping up with the day-to-day activities, can be overwhelming and difficult
6 Hard Truths Every Nonprofit Needs to Face Along with some strategies that can ensure you act accordingly
The Industry Is Being Disrupted As You Read This 1
The charitable giving industry is constantly shifting and evolving Landlines are dead
CRYPTOCURRENCY IS COMING TO CHARITABLE GIVING
First-person storytelling is taking over Bots are answering your Facebook messages
Donors keep changing their mind about what they want
By thinking ahead and staying aware of the happenings and trends around you
YOUR NONPROFIT CAN BE READY FOR THE NEXT DISRUPTION
WHAT CAN YOU DO ABOUT THIS? Keeping with the principle of being agile
Start small Begin with transforming one team Learn and iterate Stay open-minded and to embrace feedback
Comfortable asking questions Build bridges between your own departments
If You’re Not Online, You Don’t Exist 2
Still (donors over 55) can be reached through
TRADITIONAL FUNDRAISING METHODS LIKE DIRECT MAILING Online methods are more cost-efficient and trackable
Everyone’s on socials – and not just on the ‘basics’ like Facebook and Twitter
THERE’S INSTAGRAM, PINTEREST, SNAPCHAT, TUMBLR, LINKEDIN AND MORE
WHAT CAN YOU DO ABOUT THIS? High-Quality Content and Active Presence Keeping your social media current, relevant and enticing to potential donors and supporters
Online Donation System Donorbox is a powerful donation plugin that is very simple and fast to set up
Donation Page How to design a great donation page here
You Exist Because Of Your Donors 3
Donors are a cornerstone of any organization
Nonprofits who are successful today understand the importance of engaging donors and delivering value to them over time
WHAT CAN YOU DO ABOUT THIS? Rather than asking for money right away, create other methods of engagement for your donors
Start “conversations� that give your donors a chance to get to know your organization Nurture the relationship with your donors Start by getting in touch with first-time donors Contact as many donors as possible as frequently as you can
Money Is A Thing
4
Some nonprofit professionals see money as a ‘necessary evil’ or, at the very least, a dreadful chore
If you want your organization’s impact to grow, you need to invest in fundraising
WHAT CAN YOU DO ABOUT THIS? Start having conversations about money with your Board The nonprofit sector must get over the money taboo if they want to deliver impact Demonstrating how money does matter to a nonprofit
Pics Or It Didn’t Happen 5
Nonprofits need to develop the ability to know whether they’re making a difference and know how to invest wisely
Measuring impact and then also demonstrating it is essential to attracting and retaining donors
WHAT CAN YOU DO ABOUT THIS? Compelling Photos and Videos Make sure your photos represent your nonprofit organization in the best possible light
Infographics Infographics help you share complex ideas to your audience
Develop relationships with influencers Educate the audience, create interactions, and build credibility
You Are Not Special 6
Today’s donors are less loyal to organizations, nonprofit and for-profit, than before
They can easily move on to another organization if you don’t put the efforts in
WHAT CAN YOU DO ABOUT THIS? Deliver High-Quality Programs Donors don’t keep giving to nonprofits that deliver sub-par services or get embroiled in scandals
Build An Emotional Connection Through impact reporting and donor engagement practices you can help your donors see the bigger picture
Go The Extra Mile Beyond sending out e-newsletters and posting on social media lies a whole array of things you can do to go the extra mile and stand out
RAISING MONEY Reinvent the ways in which they operate, including how they fundraise in the digital age, how they attract talented and engaged workforce and how they appeal to donors
Nonprofits are becoming more and more essential to solving pressing social challenges and building thriving communities
READ MORE https://donorbox.org/nonprofitblog/truths-every-nonprofitneeds-to-face/