How to Write a Powerful YEAR-END Giving Letter 7 Tips (with Samples)
YEAR-END GIVING CANNOT BE IGNORED
31%
Annual giving occurs in December
31%
Annual giving occurs in December
12%
Annual giving occurs in the last three days of December
31%
Annual giving occurs in December
12%
28%
Annual giving occurs in the last three days of December
Nonprofits raise between 26 – 50% of their annual funds for their YEAR-END ASK
Physical and the Digital Letter
1
Plan Your Year End Campaign
Analyze the last year’s campaign, segment your audience, look at your current budget and operations, set goals, create content and materials, and more
2
Figure Out and Segment Your Audience
Segment Your Donors According To A Variety Of Characteristics How they were acquired Gift size Engagement level The frequency of giving Preferred ways to give Preferred communication methods
3
Get Your Donation Forms Ready
Your donation page, alongside a good fundraising system, is the single most important thing you need to invest in if you want to get donors to give online
4
Give Thanks and Stay Positive
Giving thanks ties in well with showcasing impact. The year-end giving letter should have a positive tone, describing the impact the donations have on the lives of beneficiaries
5
Keep it Simple and Easy
Keep your e-mail between 400-500 words. Your e-mail should be to the point and directing your supporters to your website where they can donate
6
Language Matters
Tell a story of a single protagonist your organization helped and, through that, showcase your mission and all the ways in which donations help
7
Create a Sense of Urgency and Highlight a Call-to-Action
Triple check your call-to-action is clear. Reiterate this call to action throughout the letter in clear language, and explicitly restate your request in your closing
8
Make it Compelling
Simplicity and directness reign supreme when it comes to year-end giving letters. Use visuals to tell a story
YEAR END GIVING LETTER SAMPLES Here are 6 of the best year-end giving letters that we found
Good Luck Writing!
Year-end giving letter can be one of your most powerful fundraising tools
WITH A LITTLE BIT OF WORK, CREATIVITY, AND COURAGE You can meet and exceed your fundraising goals
MORE INFORMATION https://donorbox.org/nonprofitblog/year-end-giving-letter/