Brand Book
plan design achieve
Doodle is a design agency which creates new media for companies and
individuals. We specialise in creating ideas and producing them into products. Our company consists of six designers with varied skills and practises. We apporach ever project with the process of, planning, designing and achieving. We do this by thinking of every detail and most imporantly, starting every design with a doodle. We deal with contemporary designs, dealing with concerns for new technologies, experimenting and challenging these designs. However we also like to go back to retro designs to interest the public and make something more recognisable.
History. How it started. Doodle design started with a group of students studying Digital Media Design
at Bournemouth University. We all have design backgrounds from different parts of the UK and have formed together to create a sucessful innovate design company. We deal with new processing designs as well trying to creating something which entertains a public and makes it addictive.
The Team. Members & roles. Lydia Taylor - Project Manager
Lydia is the Project manager of Doodle, she manages the team to make sure work gets done.
Maxine Bremner - Social Media
Maxine deals with the social media side of Doodle she helps to get the company known.
Philip Zecevic - Graphics
Philip is the graphics designer of the company, he designs things from logos, business cards and header pages.
Nicole Cook - Designer
Nicole is our deisgner she helps to deal with the major projects the company takes on.
Sam Storey - Designer
Sam is also the company’s designer. His speciality is in photography.
Danielle Weeks - Designer
Danielle is our designer who likes to work with a range of projects helping where it is needed.
Logo design. Variations. Before deciding which
logo we wanted for our company we came up with four other designs shown to the right. They are all very good designs which represents our brand well. However we wanted to go with something which is simple and shows off creativity at the same time. This is how we decided on the design on the next page with something which is simple and shows off creativity at the same time.
Original size W 15cm H 5cm
Header size H 12.03cm W 4cm Small size H 9.02cm W 3cm Copyright size H 6.02cm W 2cm
0, 0, 0
249, 126, 7
86, 87, 89
255, 255, 255
rgb colour palette
Typeface. Online and Print. Lane - Narrow This font is used for large amounts of informative text. It is easier to read and not as bold as velocity. They work well together as the fonts use similar shapes.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789
Velocity This font is used in our logo and most of our headings. It is recognisable and fits well with the coherent theme of circular shapes that is used in the main Doodle logo. It is also very basic as it the whole typeface is in lowercase and doesnt have uppercase.
VELOCITY
Everything starts with a Doodle...
Business cards. There are three different business cards that our company has. Each design represents different aspects of creativity of our company. The business card we choose to use depends on the client we are dealing with. Our business card designs are very important to us as it is one of the first things the client will see when presenting ourselves as an agency.
Header pages. We also have a specific design for our header pages. Even though most
communication can be done through emails we still feel it is important to have a page design incase we wish to give a letter to people. Our designs are very simple as the majority of it is for the written content. However the top of the pages resemble a doodle style due to the crosshatching pencil lines and the main colours that resemble the company.
Our work. What we do. Doodle covers a wide range of digital media work and we like to learn and try new
things. Our work consists of brand identity, app and web design/development, art and prints, graphic design, photography and video editing. We are always willing to try new things and are constantly learning about the upcoming trends in the design industry.
Our work. Continued...
We also help small companies with building their brands. We create logos, business cards, header pages and adverts to promote these products. Some of the companies we have worked with are Toot’s Toys, Glastonbury and CK productions.
Design Inspiration.
We take creative inspiration from the most celebrated designs of contemporary culture.
Social media. Networking. Using multiple social media sites allows a broad online presence of the agency. This is good promotion and very important in modern society.
Twitter Networking quickly and effectively with other companies and clients.
Features our work as well as a place for comments and it is another form of contact.
Team Work.
Together, we’re more than the sum of our parts.
Every Design Starts With A Doodle. Doodle Brand Book