Veritas Logo Development Process & Solution
Copyright 2012 Veritas Project clients respectively Earl and Cathy Standish All material created and designed by Jon Benson
Veritas Logo Development Process & Solution
Table of Contents Rough Sketches.....................1-14 Refined Sketches................. 15-20 Digital Renders.................. 21-28 Final Direction................... 29-34 Logotype & Colors.............. 35-38
Rough Sketches
1
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Refined Sketches
2
15
16
17
18
19
20
Digital Renders
3
21
22
23
24
25
26
27
28
Final Direction
4
29
30
31
32
33
Final
34
Logotype & Colors
5
35
Vertical
Horizontal
36
Logotype
Ingleby, Bold, 190 tracking AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890 37
Colors
R 125 G 69 B 135 C 60 M 86 Y 15 K2
R 207 G 158 B 61 C 19 M 37 Y 90 K1
38