THE FUN TIMES POWER EDITION
Why Travel Matters
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id you know that tourism is Wisconsin’s third largest industry? It generates more than $21.6 billion in revenue each year and achieves a Return on Investment of 7 to 1: $7 in tax revenue per $1 promotional spend. Every resident and out-of-state visitor who travels throughout Wisconsin invests their dollars right back into our roads, education, healthcare and agriculture. We pass popular tourist sites every day, but we might not always think of how it supports our community. From our state parks and waterparks to our historic sites and museums, tourist attractions are the backbone of Wisconsin. These places define our community, provide our families with jobs and have given us—and the millions of people who traveled to and within Wisconsin —a lifetime of memories. Travel matters and it improves Wisconsin in ways that have a wide-reaching impact on local residents. Travel has a positive effect on the economy in each of our 72 counties, and it has an impact that we don’t always see: it can strengthen families, foster hometown pride, and build bridges that connect us with one another. Travel also opens us up to new experiences. That’s why we’ve created the Wisconsin Curiosity Challenge. The challenge encourages residents to explore new places and become immersed in the history and culture found right here in our state.
The challenge is simple: go someplace new and send a postcard to Travel Wisconsin summarizing your travels and what you learned on the journey. We also encourage you to use #curiouswi on your social media channels during your travels.
Wisconsin Curiosity Challenge Step 1: Travel Is there a place in Wisconsin that has been on your bucket list for years? How about a county you’ve never visited? Now’s the time to make it happen. Step 2: Explore Take it all in! Step 3: Share Send a postcard to Travel Wisconsin* telling us what you saw, learned and loved about your trip. While you’re at it, share it on social media using #curiouswi. Step 4: Repeat *Send postcards to Travel Wisconsin at: PO Box 8690 Madison, WI 53708-8690
This week is National Travel & Tourism Week, and we encourage you to join us in celebrating the way travel matters to each and every one of us. We look forward to seeing the many ways you’re exploring Wisconsin.
Power of Tourism in Wisconsin
Wisconsin’s Creative Economy: How the Arts and Culture Drive Tourism N
ext time you’re looking for an affordable afternoon getaway, consider a museum. Museums are more than a home for pieces of art, they’re places of cultural preservation and learning. Chances are, you’ll find one in your very own backyard. Through the hustle and bustle of our daily lives, we might temporarily forget where we’ve come from, but museums never will. In addition to cultural and historical enrichment, museums mean big bucks to our economy. The arts and cultural industries – which include museums – brought in $9.7 billion to the state’s economy and employed more than 94,000 workers in 2016. Did you know that nearly 10,000 businesses in Wisconsin are involved in the creation or distribution of the arts? With their unique artifacts and eccentric themes, museums pull tourists throughout the state of Wisconsin and increase visitors to the communities in which they are located. Wisconsin is lucky to be home to hundreds of treasured museums. More than 400 museums and galleries are highlighted on TravelWisconsin.com, with exhibits that feature everything from motorcycles and mustard to aviation and accordions from all corners of the state.
How Tourism Dollars Are Circulated Through the State’s Economy Traveler spending is re-circulated back into Wisconsin’s economy and benefits other related industries, such as construction, technology, agriculture, food processing and other service industries. This spending also generates tax revenues, which help pay for our roads, schools, programs for veterans, the disabled and elderly and more. Plus, traveler spending helps support shopping and historical areas, art galleries, museums and many cultural and community events.
Tourism Means Jobs T
hink back to your first job. Maybe you worked at a local restaurant, your community zoo or spent summers working at a nearby waterpark. For many–one third of Americans to be exact–travel is the front door to a promising career. According to the U.S. Travel Association, Americans whose first job in travel have an average career salary of $81,900, and two in five of those whose first job was in travel are now earning more than $100,000. Travel-dependent leisure and hospitality is the largest small business employer in the U.S. Right here in Wisconsin, tourism supports 199,000 jobs. These thousands of jobs supported by visitors spending would provide jobs for every resident of Racine County – the
fifth largest county in the state. A study by Tourism Economics shows that traveler spending in Wisconsin generated $1.6 billion in state and local tax revenue in 2018, and that without tourism, each Wisconsin household would pay an additional $680 to maintain existing services. At the national level, travel is critical to the U.S. economy. The U.S. Travel Association also notes that tourism is a leader in workforce development and career advancement, creating and supporting 15.7 million jobs across the U.S.– making it the seventh-largest private sector employer. From construction to marketing to real estate, jobs across Wisconsin – and the country – reap the benefit of a healthy tourism industry.
Wisco, Did you Know? A National Historic Landmark, Milton House Museum was originally a stagecoach inn and boasts a rich history as part of the Underground Railroad. The EAA Aviation Museum in Oshkosh houses one of the most extensive aviation attractions in the world with a stunning collection of more than 200 historic aircraft that chronicle the history of aviation innovation. The Milwaukee Art Museum holds one of the largest collections of works by Wisconsin native Georgia O’Keefe.
Wisconsin’s Outdoor Treasures T
ravelers looking for outdoor adventure, exploration and discovery need not head any further than Wisconsin. The state is filled with National Park Service, National Forest Service and other federally designated areas where quiet waters await paddlers, peaceful forests beckon hikers and scenic byways show off their splendor. Wisconsin’s rich outdoor heritage and abundant natural resources support, uplift and build the state’s outdoor recreation industry as a primary driver of tourism. A study by Longwoods International notes that among the marketable reasons people travel to Wisconsin, our
outdoor recreation is the #1 reason why they travel here. Longwoods International also notes in a separate study that Wisconsin has the highest rating among our Midwest peers within our competitor set for destination perception of outdoor recreation activities. The Outdoor Industry Association (OIA) reports that in Wisconsin, outdoor recreation generates $17.9 billion in consumer spending annually, resulting in 168,000 direct jobs and $1.1 billion in state and local tax revenue. What’s more, the promotion of outdoor recreation benefits every single one of Wisconsin’s 72 counties.
Wisco, Did you Know? The Ice Age National Scenic Trail is a 1,200-mile trial that lies entirely within Wisconsin, and is one of only 11 National Scenic Trails in the country. Schoolhouse Beach on Washington Island is a geological marvel. Made up of individual, limestone pebbles that are smoothed by the waves of Lake Michigan, its one of only five limestone beaches in the world. The Bois Brule River in Douglas County is famous for its trout fishing, scenery and exciting rapids. It’s often referred to as the “River of Presidents” because five United States Presidents have visited and fished the river – Ulysses S. Grant, Grover Cleveland, Calvin Coolidge, Herbert Hoover, and Dwight Eisenhower. Located in Iron County, Hurley is home to the largest ATV trail system in the state with more than 250 miles of ATV trails.
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vacation has a strong impact on stress and can provide shortthis happens, it usually makes you more curious about the world termterm improvements term improvements in overall in overall well-being. well-being. People People who take who their take their around around you.you. You’ve you. You’ve heard ofheard the 3ofR’s, the but 3 R’s, here’s but one here’s more one tomore improvements in overall well-being. People who take their around You’ve heard of the 3 R’s, but here’s one more to to consider: Reading, Reading, Writing, Writing, Arithmetic Arithmetic andand Roaming. and Roaming. Don’t letDon’t vacations vacations areare healthier, are healthier, happier, happier, more mentally more mentally alertalert and alert physand consider: Reading, Writing, Arithmetic Roaming. Don’t let let vacations healthier, happier, more mentally and phys-phys- consider: ically fit.ically A variety of studies of studies show that show vacations that vacations cutcut thethe cut riskthe of risk world the pass world youpass by.you ically fit.A variety Afit.variety of studies show that vacations risk of of thethe world pass you by. by. heart attack, heart attack, cancer cancer andand other and health other health conditions. conditions. heart attack, cancer other health conditions.
AUGUST AUGUST 2-122-12Wisconsin 2-12 Wisconsin State Fair, State West Fair, Allis West Sputnik Crash Site, Manitowoc AUGUST Wisconsin State Fair, West AllisAllis September 6, 1962 changed theMusky course ofOpen, Manitowoc’s history AUGUST AUGUST 17-19 17-19 National National Championship Championship Musky Open, Eagle Open, River Eagle River AUGUST 17-19 National Championship Musky Eagle River when a 20-pound piece of Sputnik IV crash-landed in the midAUGUST AUGUST 24-25 24-25 Lake Superior Lake Superior Dragon BoatBoat Festival, Boat Festival, Superior Superior dle of the main street. See theDragon preserved crash spot and saved AUGUST 24-25 Lake Superior Dragon Festival, Superior space debris in the nearby Rahr-West Art Museum. SEPTEMBER SEPTEMBER 1-31-3Ho-Chunk 1-3 Ho-Chunk Pow-Wow, Pow-Wow, Black River Black Falls River SEPTEMBER Ho-Chunk Pow-Wow, Black River FallsFalls
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Wisconsin, across the country and around the world. World’s Largest Fish, Hayward 14-17 JUNE 14-17 Prairie Prairie Villa Rendezvous, Villa Rendezvous, Prairie Prairie du du Chien du Chien JUNE 14-17 Prairie Villa Rendezvous, Prairie Chien Wisconsin’s tourism economy. Visitor arrivals to our JUNE Travel is the defi nable link that transitions from Improved 1. Improved Relationships Relationships with with family family andand friends. and friends. 3. Business 3. Business Productivity Productivity andand Creativity. and Creativity. When When a person a person The22-23 largest building inCheese the town of Hayward is a giant fiberglass 1. Improved Relationships with family friends. 3. Business Productivity Creativity. When a person state take place primarily through driving, with more JUNE 22-23 JUNE Ellsworth Ellsworth Cheese CurdCurd Festival, Curd Festival, Ellsworth Ellsworth JUNE 22-23 Ellsworth Cheese Festival, Ellsworth welcoming travelers to explore our commonalities to musky, also known as the Freshwater Fishing Hall of Fame. The takes a takes walk a on walk the on beach the or beach hikes or a hikes trail, the a trail, ideas the start ideas flowing. start flowing. On On vacation, On vacation, you’re away you’re from away the from stressors the stressors of everyday of everyday life life thanon90 tourists arriving by personal takes a walk thepercent beach or of hikes a trail, the ideas start flowing. vehicle. vacation, you’re away from the stressors of everyday life the—quite literal—airports, roads and bridges that JUNE 27-JULY JUNE 27-JULY 8 Summerfest, 8 Summerfest, Milwaukee Milwaukee musky is four and a half stories tall and as long as a Boeing 757. JUNE 27-JULY 8 Summerfest, Milwaukee andand ableand toable tune toin tune and connect in and connect withwith what with iswhat most isimportant. most important. When When do do youResearch do ever you hear ever someone hear someone saysay theysay discovered they discovered theirtheir best their best also indicates athey high potential to increase able to tune in and connect what is most important. When you ever hear someone discovered best shape our mobility. 6-7 JULY Eaux 6-7 Claires Eaux Claires Music Festival, Music Festival, EauPack, Claire Eau Claire flight market ininsitting Wisconsin, bringing even It’s It’s about It’s making about making memories memories thatthat lastthat a lifetime last a lifetime withwith thewith people the people ideaidea oridea found orour inspiration found inspiration from sitting from their incubicle? their cubicle? ButBut send But a send JULY 6-7 Eaux Claires Music Festival, Eau Claire World’s Largest Six La Crosse about making memories last a lifetime the people or found inspiration from sitting in their cubicle? send a a more JULY Our nation’s transportation infrastructure—made travelers across our state borders. person on vacation on vacation andand seeand what see happens. what happens. youyou love. you love. youDid know you that know 2 out that of23out 3 ages adults 55ages andand 55 older and JULY 14-15 JULY 14-15 ArtArt FairArt onin Fair the on Square, Madison person on vacation see what happens. love.Did Did you know that 2 out ofadults 3 ofadults ages 55 olderolder person Constructed 1969 bythe theSquare, G.Madison Heileman Brewing Company for JULY 14-15 Fair on the Square, Madison up of roads, airports, highways, bridges, rail and remember remember family vacations family vacations from as from early as as early five as years five old? years old? inventory storage, the metal tanks were re-designed to look Modern, efficient travel infrastructure facilitates remember family vacations from as early as five years old? JULY 19-21 JULY 19-21 Lumberjack Lumberjack World World Championships, Championships, Hayward Hayward 4. Education. 4. Education. When When youyou travel, you travel, youyou getyou an get education. an education. YouYou learn You learn more—enables people to travel and conduct commerce JULY 19-21 Lumberjack World Championships, Hayward 4. Education. When travel, get an education. learn like a six pack of La Crosse Lager. They contain the equivalent economic growth and competitiveness and improves around the country and across the globe. Th is critical Health 2. Health and Wellness. and Wellness. A new A health new health study reveals study reveals that that geography, geography, history history and culture, and culture, and you and meet you new meet people. new people. When When of 7,340,796 cans of beer. JULY 23-29 JULY 23-29 EAA AirVenture, EAA AirVenture, Oshkosh Oshkosh 2. Health and Wellness. A new health study reveals that geography, history and culture, JULY 23-29 EAA AirVenture, Oshkosh our quality of life.and you meet new people. When and transportation is also vacationvacation hasintersection a strong has a strong impactbetween impact on stress ontourism and stress canand provide can provide short- short- this happens, this happens, it usuallyit usually makesmakes you more youcurious more curious about the about world the world
Wisco, Did you Know?
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Wisconsin produces some of the world’s finest cheese, winning more awards than any other state or country at the 2018 World Cheese Championship Contest. We’re also home to one of only two Master Cheesemaker programs in the world.
Attractions Attractions Wisconsin is the nation’s leading producer of cranberries, harvesting more than 60 Attractions percent of the country’s crop. for for Your Your for Your Our state is the nation’s leading producer of ginseng. Wisconsin-grown American ginseng is considered the “Gold Standard” thanks to our state’s fertile, glaciated soils. Bucket Bucket List BucketList List
Mars Cheese Castle, Kenosha In a state where cheese is king, it makes perfect sense to store it in a castle. Welcome to Mars Cheese Castle, conveniently located at the state border to stock up on artisan cheese and bags of cheese curds for the road.
1. Big Manitou 1. Big Manitou Falls, Falls, Superior Superior 1. Big Manitou Falls, Superior 2. Circus 2. Circus World World Museum, Museum, Baraboo Baraboo 2. Circus World Museum, Baraboo
The State of Ag-Tourism
3. Elroy-Sparta 3. Elroy-Sparta State State Trail, Trail, Kendall Kendall 3. Elroy-Sparta State Trail, Kendall
4. 4. Dane 4.County Dane County Farmers Farmers Market, Market, Madison Madison Dane County Farmers Market, Madison
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isconsin might be America’s Dairyland, but cows 5. Discovery 5. Discovery World, World, Milwaukee Milwaukee 5. Discovery World, Milwaukee
In Manitowoc, the Farm Wisconsin Discovery Center try their hand at farming for a day. are just one way travelers can connect with our is dedicated to the discovery of where food comes 6. Freshwater 6. Freshwater Fishing Fishing Hall ofHall Fame, of Fame, Hayward Hayward Experiential travel has become a large part of the 6. Freshwater Fishing Hall of Fame, Hayward state’s rich agricultural traditions. Enter: Ag-tourism. from, how it’s produced, who’s producing it and why 7. House 7. House on the on Rock, the Spring Rock, Spring Green Green travel planning process as more visitors look to 7. House on the Rock, Spring Green all that is important. Pizza Farms continue to rise in Agricultural tourism lets travelers tour, explore, learn witness the history, people, culture and food that 8. Lambeau 8. Lambeau Field &Field Packers & Packers Hall ofHall Fame, of Fame, Green Green BayBayBay 8. Lambeau Field & Packers Hall of Fame, Green popularity as travelers make their way to the Great Morraine Morraine State State Forest, Forest, to to Devil’s to Devil’s Lake State Lake State Park and Park Antigo and Antigo Calling Calling to the to explorer the explorer in all in of all us, of the us, Apostle the Apostle Islands Islands about andQueen participate in from cheesemakingCalling to the explorer in all of us, the Apostle Islands makes up a destination. Ag-Tourism brings visitors to Morraine State Forest, Devil’s Lake State Park and Antigo 9. La Crosse 9. Crosse La Crosse Queen Cruises, Cruises, La La Crosse Laeverything Crosse 9. La Queen Cruises, Crosse River Road National Scenic Byway where many of the Falls and Falls ending and ending Interstate atexperience. Interstate State State Park. Park. National Lakeshore Lakeshore is known is known worldwide worldwide forfor itsfor breathtaking its breathtaking to corn mazes. With 68,500 farms on 14.3 million National the forefront ofatthat Learn even more at Falls and ending at Interstate State Park. National Lakeshore is known worldwide its breathtaking 10.10. Leigh 10. Yawkey Leigh Yawkey Woodson Woodson ArtArt Museum, Art Museum, Wausau Wausau farms are cliffs concentrated. Farmers’ markets are popping Leigh Yawkey Woodson Museum, Wausau sandstone sandstone cliffs and accessible and accessible sea caves. sea caves. This chain This chain of 21 of 21 sandstone cliffs and accessible sea caves. This chain of 21 Don’t Don’t put away put away those those hiking hiking boots boots – try the – North the North Country Country acres, Wisconsin farmers and producers create unique TravelWisconsin.com. Don’t put away those hiking boots – try try the North Country 11. 11. Lumberjack 11. Lumberjack Steam Steam Train Train & Camp & Five Camp Museum, Five Museum, Laona Laona islandsislands up in communities across the state and working-farm off the off shores the shores of Bayfield of Bayfield is ideal is for ideal exploring for exploring historic historic Lumberjack Steam Train & Camp Five Museum, Laona National ScenicScenic Trail.Trail. The 4,000-mile The 4,000-mile trail travels trail travels through through opportunities to showcase exactly what goes into – andislands off the shores of Bayfield is ideal for exploring historic National experiences are being marketed towindswept travelers looking to and National Scenic Trail. The 4,000-mile trail travels through lighthouses, lighthouses, old-growth old-growth forests, forests, windswept beaches beaches and 12.12. Mars 12. Mars Cheese Cheese Castle, Castle, Kenosha Kenosha lighthouses, old-growth forests, windswept beaches and Mars Cheese Castle, Kenosha seven seven northern northern states, states, including including Wisconsin, Wisconsin, where where it clips it the clips comes out of – one of Wisconsin’s leading industries. seven northern states, including Wisconsin, where it clips thethe offers offers numerous numerous kayaking kayaking and hiking and hiking opportunities opportunities 13.13. The13. Highground The Highground Veterans Veterans Memorial Memorial Park, Park, Neillsville Neillsville offers numerous kayaking and hiking opportunities northwest northwest corner corner of of thethe ofstate the for state 200 for miles, 200 miles, passing passing through through The Highground Veterans Memorial Park, Neillsville northwest corner state for 200 miles, passing through Douglas, Douglas, Bayfield, Bayfield, Ashland Ashland and Iron and counties. Iron counties. Think Think rocks, rocks, rock? rock? The The Niagara Niagara Escarpment Escarpment is a is a 14.14. New 14. Glarus New Glarus Brewery, Brewery, New Glarus New Glarus Think rocks, rock? The Niagara Escarpment is a Douglas, Bayfield, Ashland and Iron counties. New Glarus Brewery, New Glarus 440-million-year-old 440-million-year-old cliff that cliff extends that extends from from Wisconsin Wisconsin to to Cave to Cave 440-million-year-old cliff that extends from Wisconsin 15.15. Original 15. Original Wisconsin Wisconsin Ducks, Ducks, Wisconsin Wisconsin Dells Dells of the Mounds is isa designated a designated National National Natural Natural Original Wisconsin Ducks, Wisconsin Dells Caveof ofthe theMounds Mounds ais designated National Natural Niagara Niagara Falls. Falls. Rich with Rich fossils, with fossils, forestland, forestland, rare plant rare plant species, species, Niagara Falls. Rich with fossils, forestland, rare plant species, Landmark, Landmark, nicknamed nicknamed thethe “jewel the “jewel box” box” of of America’s of America’s major major 16.16. Peninsula 16. Peninsula Players Players Theater, Theater, FishFish Creek Fish Creek Landmark, nicknamed “jewel box” America’s major Peninsula Players Theater, Creek caves caves andand waterfalls, and waterfalls, thisthis rock this corridor rock corridor also has also petroglyphs, has petroglyphs, caves waterfalls, rock corridor also has petroglyphs, caves for caves its for delicate its delicate formations. formations. The main The main cave began cave began forming forming caves for its delicate formations. The main cave began forming 17.17. Road 17. America, Road America, Elkhart Elkhart Lake Road America, Elkhart LakeLake pictographs pictographs andand effigy and effigy mounds. mounds. pictographs effigy mounds. more more than athan million a million years years agoago and ago was and accidently was accidently discovered discovered more than a million years and was accidently discovered 18.18. Wisconsin 18. Wisconsin Maritime Maritime Museum, Museum, Manitowoc Manitowoc Wisconsin Maritime Museum, Manitowoc in 1939 in 1939 when when quarry quarry workers workers removing removing limestone limestone blasted blasted One One of just of 80 just – 80 and – our and state’s our state’s only only – national – national scenic scenic One of just 80 – and our state’s only – national scenic in 1939 when quarry workers removing limestone blasted 19.19. Wisconsin 19. Wisconsin Canoe Canoe Heritage Heritage Museum, Museum, Spooner Spooner into rock, into rock, revealing revealing thethe cavern. the cavern. Today, Today, thethe cave the iscave open is open forfor for byways, byways, Wisconsin’s Wisconsin’s Great Great River River Road Road National National Scenic Scenic Wisconsin Canoe Heritage Museum, Spooner into rock, revealing cavern. Today, cave is open byways, Wisconsin’s Great River Road National Scenic 20.20. World’s 20. World’s Largest Largest Penny, Penny, Woodruff Woodruff tours, tours, where where it’s a comfortable it’s a comfortable 50-degrees 50-degrees year-round. year-round. Byway Byway encompasses encompasses 250 miles 250 miles along along the Mississippi. the Mississippi. The The World’s Largest Penny, Woodruff Byway encompasses 250 miles along the Mississippi. The tours, where it’s a comfortable 50-degrees year-round. byway, byway, named named “The “The Prettiest Prettiest Drive Drive in in America” in America” byby readers by readers byway, named “The Prettiest Drive America” readers Established Established in inthe inthe1930s, the1930s, 1930s, thetheChequamegon-Nicolet theChequamegon-Nicolet Chequamegon-Nicolet Established of of Huffington of Huffington Post, Post, offers offers breathtaking breathtaking views views best enjoyed best enjoyed Huffington Post, offers breathtaking views best enjoyed National National Forest Forest sprawls sprawls across across an astounding an astounding 1.51.5 million 1.5 million National Forest sprawls across an astounding million while while meandering meandering through through 33 quaint 33 quaint river towns. river towns. while meandering through 33 quaint river towns. acres, acres, with with units units across across Wisconsin’s Wisconsin’s northwestern northwestern andandand acres, with units across Wisconsin’s northwestern northeastern northeastern regions. regions. The forest The forest comprises comprises most most of ForForeven For even more more waterfront waterfront views, views, head head to the to St. the Croix St. Croix thethe even more waterfront views, head to the St. Croix northeastern regions. The forest comprises most oftheof federally federally protected protected land land in inWisconsin inWisconsin Wisconsin with with its itsdense itsdense dense National National Scenic Scenic Riverway, Riverway, established established to to preserve to preserve thethe area’s the area’s federally protected land with National Scenic Riverway, established preserve area’s woodlands woodlands and sparkling and sparkling waterways waterways perfect perfect for observe for observe black black natural natural resources. resources. The lush The landscape lush landscape provides provides the perfect the perfect natural resources. The lush landscape provides the perfect woodlands and sparkling waterways perfect for observe black bears, bears, ruffed ruffed grouse grouse andand loons and loons in in their in natural their natural habitat. habitat. backdrop backdrop forfor camping, for camping, biking, biking, fishing fishing andand countless and countless other other bears, ruffed grouse loons their natural habitat. backdrop camping, biking, fishing countless other outdoor outdoor activities. activities. ravelers Travelers looking looking forforoutdoor for outdoor adventure, adventure, exploration exploration andandand outdoor activities. Speaking Speaking of ofnatural of natural habitats, habitats, Horicon Horicon Marsh Marsh National National Travelers looking outdoor adventure, exploration Speaking natural habitats, Horicon Marsh National scovery discovery need need not head not head any further any further than Wisconsin. than Wisconsin. The The Wildlife Refuge Refuge is the islargest the largest freshwater freshwater cattail cattail marsh marsh in in thethe in the Ice The Age Ice National Age National Scenic Scenic Trail Trail is ais 1,200-mile a 1,200-mile tour of tour of Wildlife discovery need not head any further than Wisconsin. The The Refuge is the largest freshwater cattail marsh The Ice Age National Scenic Trail ais1,200-mile tour of Wildlife ate state is filled is filled with with National National Park Park Service, Service, National National Forest Forest nation. nation. It’s best It’s known best known as a migratory as a migratory stop for stop vast for flocks vast flocks of Wisconsin’s Wisconsin’s glacial glacial history. history. One of One only of eight only eight scenic scenic trails trails in in state is filled with National Park Service, National Forest Wisconsin’s glacial history. One of only eight scenic trails in nation. It’s best known as a migratory stop for vast flocks of of ervice Service andandother and other federally federally designated designated areas areas where where quiet quiet Canada Canada geese, geese, butbut it’sbut more it’s more than just than geese—upwards just geese—upwards of of 300 of 300 thethe country, the country, it offers it offers hikers hikers striking striking vistas vistas along along lakes lakes andandand Service other federally designated areas where quiet Canada geese, it’s more than just geese—upwards 300 country, it offers hikers striking vistas along lakes aters waters await await paddlers, paddlers, peaceful peaceful forests forests beckon beckon hikers hikers and and streams, streams, remnant remnant prairies prairies and former and former lumber lumber camps. camps. The The species species of birds of birds have been have spotted been spotted here. here. waters await paddlers, peaceful forests beckon hikers and streams, remnant prairies and former lumber camps. The species of birds have been spotted here. enic scenic byways byways show show offoff their off splendor. their splendor. trail ambles trail ambles from from Potawatomi Potawatomi State State Park, Park, through through thethe Kettle the Kettle scenic byways show their splendor. trail ambles from Potawatomi State Park, through Kettle
Explore Explore Wisconsin’s Wisconsin’s Explore Wisconsin’s National National Treasures Treasures National Treasures
201 W. 201Washington W. Washington Avenue, Avenue, Madison, Madison, WI WI 53703 WI 53703 201 Washington W. Avenue, Madison, 53703 TravelWisconsin.com | tourinfo@travelwisconsin.com | 1-800-432-8747 TravelWisconsin.com TravelWisconsin.com ı tourinfo ı tourinfo ı travelwisconsin.com ı travelwisconsin.com ı 1-800-432-8747 ı 1-800-432-8747 TravelWisconsin.com ı tourinfo ı travelwisconsin.com ı 1-800-432-8747
ABOUT ABOUT THETHE WISCONSIN THE WISCONSIN DEPARTMENT DEPARTMENT OF TOURISM: OF TOURISM: ABOUT WISCONSIN DEPARTMENT OF TOURISM: OurOur mission Our is mission to market is to the market state the as state the Midwest’s as the Midwest’s premier premier travel destination travel destination for fun. Byforexecuting fun.executing By executing industry-leading industry-leading marketing marketing mission is to market the state as the Midwest’s premier travel destination for fun. By industry-leading marketing programs, programs, providing providing reliable travel reliable information travel information andand establishing and establishing strategic strategic partnerships, partnerships, we we playplay we a significant play a significant rolerole in delivering in delivering exceptional exceptional programs, providing reliable travel information establishing strategic partnerships, a significant inroledelivering exceptional customer customer service and service generating and generating greater greater economic economic impact and impact jobs and for Wisconsin. jobs for Wisconsin. customer service and generating greater economic impact and jobs for Wisconsin.