FAIRBANKS SUMMER ARTS FESTIVAL MEDIA KIT
ABOUT FSAF OUR MISSION: To provide highly qualified guest artists who offer multidisciplinary study and performance opportunities that increase both personal growth and arts appreciation to all participants. During the last two weeks of July, the Fairbanks Summer Arts Festival offers workshops & performance opportunities in all art forms. We encourage both personal growth and arts appreciation regardless of level of accomplishment. In 30 venues around Fairbanks, approximately 1,000 people register and participate with more than 120 guest artists. We offer more than 200 workshops in music, visual arts, literary arts, theatre arts, culinary arts, dance and healing arts.
OUR PARTICIPANTS visual arts
199 Workshops
79 mini workshops
122 Guest Artists
42 from Fairbanks 80 from outside of Fairbanks
46 Winter Registrants 813 Summer Registrants
720 from Alaska 93 from outside of Alaska
41 Summer Performances 16 Lunch Bites 1430 attended 25 Main Stage 2857 attended
Dance
72 Outreach Events
4744 attended
creative writing
Advertising is within your budget and will reach audiences around Alaska, The United States and various countries. 88% Of our participants are from Alaska, while 12% of them are from out of the state or country! Fairbanks Summer Arts Festival reaches people from: • 20+ Communities in Alaska • 27 States • 5 Different Countries Fairbanks Summer Arts Festival, 600 University Ave., Suite 8, Fairbanks, AK 99709 • (907) 474-8869 • info@fsaf.org • www.fsaf.org
PRINT ADVERTISING Location/Size
Price
Dimensions
Back cover Inside cover (front or back) Full page premium location Full page Half page horizontal Half page vertical Quarter page horizontal Quarter page vertical Business card horizontal Business card vertical
$2,500 $2,000 $900 $850 $550 $550 $350 $350 $250 $250
6.25˝ × 9.25˝ Bleed — color 6.25˝ × 9.25˝ Bleed — color 5.5˝ × 8.5˝ 5.5˝ × 8.5˝ 5.5˝ × 4.1875˝ 2.6875˝ × 8.5˝ 5.5˝ × 2.03125˝ 2.6875˝ × 4.1875˝ 3.5˝ × 2˝ 2˝ × 3.5˝
*Advertising Deadline for the Concert Program Book: June 25* We plan to make 2500 copies of our Program Book, which will provide approximately 10,000 exposures as the books will be reused at multiple events.
DIGITAL PLATFORMS Advertising Opportunities Reach our 7,345 engaged fans through our digital platforms! Sponsor Spotlight in FSAF Emails Email content shared across FSAF social media platforms: Facebook, Instagram and Twitter. January-December • 1 email delivered each month; 7,345 impressions • Limited to 1 advertiser per email • $250 for photo + brief article on connection to FSAF. Photo + article will link back sponsor’s website. (Per month/Choose specific months; Full Color) Email Blasts Ad/Materials Due January . . . . . . . . . . . . . . . . . . . . . December 22nd February . . . . . . . . . . . . . . . . . . . . January 29th March . . . . . . . . . . . . . . . . . . . . . . .February 26th April . . . . . . . . . . . . . . . . . . . . . . . .March 26th May . . . . . . . . . . . . . . . . . . . . . . . . April 30th June. . . . . . . . . . . . . . . . . . . . . . . . .May 28th July . . . . . . . . . . . . . . . . . . . . . . . . .June 25th August . . . . . . . . . . . . . . . . . . . . . . July 30th September . . . . . . . . . . . . . . . . . . . August 27th October . . . . . . . . . . . . . . . . . . . . . September 24th November . . . . . . . . . . . . . . . . . . . October 29th December . . . . . . . . . . . . . . . . . . . .November 26th
Print File Formats
• We accept pdf, png, jpeg, tif or eps files. • EPS files from PhotoShop, Illustrator or Freehand must be a high-resolution, CMYK EPS file with layers flattened and fonts converted to outlines or paths. Embed all fonts. Include a 1/8" bleed on all sides for full page items. • All files must be CMYK or grayscale (Files with spot, RGB, pantone, trumatch or any other colors will be converted in-house and final color is not guaranteed to match your proof.) • PhotoShop files must be 300 dpi for photos (150 line screen) and 1200 dpi for line art, saved as EPS or TIFF files only. Images with clipping paths must be saved as EPS files (As a general rule, we do not enlarge an image more than 133% nor can we reduce an image more than 66%. Please be sure your artwork is within these specifications.) • High-resolution (300 dpi) PDF files are also accepted.
Payment and Terms • • • •
Payment for FSAF advertising must be made in advance. Digital ads must be paid at beginning of the month previous to post date. Print Ads payment and materials due June 25 Credit cards accepted.
Fairbanks Summer Arts Festival, 600 University Ave., Suite 8, Fairbanks, AK 99709 • (907) 474-8869 • info@fsaf.org • www.fsaf.org
COFFEE SLEEVE DESIGN
ADVERTISE WITH US! 2017 MEDIA KIT
What is FSAF? 54% Of festival participants’ annual income is in $50K$200K range 83% Of our participants have at least one college degree 81% Of our participants are from Alaska, while 15% of them are from out of state or country! *Stats from 2016 surveys
During the last two weeks of July, the Fairbanks Summer Arts Festival offers workshops & performance opportunities in all art forms. We encourage both personal growth and arts appreciation regardless of level of accomplishment. In 30 venues around Fairbanks, approximately 1,000 people register and participate with more than 120 guest artists. We offer more than 200 workshops in music, visual arts, literary arts, theatre arts, culinary arts, dance and healing arts. This summer FSAF plans to have more than 100 performances and outreach events in Fairbanks and throughout the state. Performances include a Beatles Revue, Steel Pan Concert, and Jazz produced at venues such as Silver Gulch, Blue Loon, Pioneer Park and more. Outreach events are held in Fairbanks and 10+ other communities in Alaska. We plan to make 2500 copies of our Program Book, which will provide approximately 10,000 exposures since the books will be reused.
Advertising is within your budget and will reach audiences around Alaska, The United States and various countries. Fairbanks Summer Arts Festival reaches people from: • 10+ Communities in Alaska • 31 States • 4 Different Countries Fairbanks Summer Arts Festival, 600 University Ave., Suite 8, Fairbanks, AK 99709 • (907) 474-8869 • info@fsaf.org • www.fsaf.org
Print Advertising Sizes & Rates 2017 Concert Program Book Location/Size
Price
Dimensions
Back cover Inside cover (front or back) Full page premium location Full page Half page horizontal Half page vertical Quarter page horizontal Quarter page vertical Business card horizontal Business card vertical
$2,500 $2,000 $900 $850 $550 $550 $350 $350 $250 $250
6.25˝ × 9.25˝ Bleed — color 6.25˝ × 9.25˝ Bleed — color 5.5˝ × 8.5˝ 5.5˝ × 8.5˝ 5.5˝ × 4.1875˝ 2.6875˝ × 8.5˝ 5.5˝ × 2.03125˝ 2.6875˝ × 4.1875˝ 3.5˝ × 2˝ 2˝ × 3.5˝
*Advertising Deadline for the Concert Program Book: June 1, 2017*
Digital Platform
Web Ad Dimensions
Advertising Opportunities Reach our 7,800 engaged fans through our digital platforms! Email Blast Program January-June • 2 emails delivered each month; 15,600 impressions • Limited to 3 advertisers per email • $250 for the Top Position; $125 Standard Position (Per month/Choose specific months; Full Color)
July • 16 Daily Bulletins delivered July 15-30th • Limited to 3 advertisers per email • $250 for the Top Position on 2 emails (15,600 impressions); $125 Standard Position on 2 emails (15,600 impressions) Choose specific dates; Full Color
Email Blast Deadlines January: Ad/Materials Close . . . . . . . . . . . . . . 12/23/16 February: Ad/Materials Close . . . . . . . . . . . . . . 1/30/17 March: Ad/Materials Close . . . . . . . . . . . . . . 2/27/17 April: Ad/Materials Close . . . . . . . . . . . . . . 3/27/17 May: Ad Close/Materials Close . . . . . . . . . . . . . . 5/1/17 June: Ad/Materials Close . . . . . . . . . . . . . . 5/29/17 July: Ad/Materials Close . . . . . . . . . . . . . . 7/3/17
TOP Max Pixel Dimension Width: 250
STANDARD
STANDARD
Print File Formats
• We accept pdf, png, jpeg, tif or eps files. • EPS files from PhotoShop, Illustrator or Freehand must be a high-resolution, CMYK EPS file with layers flattened and fonts converted to outlines or paths. Embed all fonts. Include a 1/8" bleed on all sides for full page items. • All files must be CMYK or grayscale (Files with spot, RGB, pan-tone, trumatch or any other colors will be converted inhouse and final color is not guaranteed to match your proof.) • PhotoShop files must be 300 dpi for photos (150 line screen) and 1200 dpi for line art, saved as EPS or TIFF files only. Images with clipping paths must be saved as EPS files (As a general rule, we do not enlarge an image more than 133% nor can we reduce an image more than 66%. Please be sure your artwork is within these specifications.) • High-resolution (300 dpi) PDF files are also accepted.
Payment and Terms • • • •
Payment for FSAF advertising must be made in advance. Digital ads must be paid at beginning of the month previous to post date. Print Ads payment and materials due June 1, 2017 Credit cards accepted.
Fairbanks Summer Arts Festival, 600 University Ave., Suite 8, Fairbanks, AK 99709 • (907) 474-8869 • info@fsaf.org • www.fsaf.org