Selling a home in today’s market can be challenging - Intero Real Estate Services understands that. The market can be challenging, and yet homes are sold each week in almost every area. What’s the difference between selling your home or failing to do so? The Details. Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our existing network of qualified agents, at Intero Real Estate Services no detail is over looked. With a proven track record, the right skill set and years of experience, Intero Real Estate Services has all the tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done. Who you work with in today’s market matters. Help is only a phone call away.
Sincerely,
Table of Contents The Intero Story Who is Intero Our Network Our Sales Approach Our Marketing Approach Marketing & Advertising
The Intero Story In 2002, Intero Real Estate Services was born in the heartland of innovation: Silicon Valley. We grew faster than any other real estate company in history and now have 2,000 agents in 60 offices worldwide. We attribute that growth to technology and our passion for serving you. As the top-selling real estate company in Silicon Valley, our experience means better results. You trust us with the biggest transaction of your life, and we take that trust seriously. What we’ve accomplished: t Received the “Best of Silicon Valley” award from readers of the San Jose Mercury News two years in a row (2011 & 2012). t Continue to sell more homes in Silicon Valley than any other brokerage. t Put our customers first – we successfully distributed for-sale listings to the largest trafficked websites (Google, Yahoo!, Trulia and Zillow) at a time when few brokerage companies were doing this, significantly increasing listing exposure to a wider population of buyers online. t Received the EcoBroker Community Service Award in 2006, highlighting our commitment to environmentally friendly real estate practices. t President and CEO Gino Blefari and Chairman Bob Moles received the National Home Ownership Award by RIS Media for “outstanding achievements among residential real estate’s most influential and charismatic leaders.” t Donated more than $1.9 million to children’s organizations in our community. Our vision is to fully embrace the people and communities we serve. We believe that being a great company involves not only serving clients with the best of our abilities, but also serving the agents and employees who make our company number one. We offer training, education and alternative support to our people, such as life coaching and health and fitness programs, to help them personally and professionally so they can lead healthy and full lives. We believe agents who are educated and happy in their careers are better suited to serve you.
Who is Intero?
Intero | Visions & Values Guided by principles of trust, respect and integrity, we empower people to achieve their dreams.
INTEGRITY Honesty above all else. We are true to our word and always strive to do what is right. COMPASSION We never underestimate the power of a smile, a kind word, or a listening ear. We exist to serve the needs of those we touch. LOYALTY We are loyal to our agents, our employees, our customers. We are loyal to our values and to our vision, ensuring that the goals of the individual and the group will be achieved. COMMITMENT We are dedicated to giving back to the community. We believe we will accomplish whatever we set our minds to and know that we can make a difference through volunteerism. We are dreamers with a purpose. TEAM We accomplish more collectively than what we can alone. Everyone is a contributor. PROFESSIONALISM We conduct ourselves with grace and with the highest standards and ethics. We place a high level of attention to every detail. ENTHUSIASM We enjoy the process and the journey. Laughter and a sense of humor encourage creativity and progressive thinking.
COMPETENCY We hire, train, and coach to ensure the highest level of competency in all areas of the organization. Mastery is our goal. INNOVATION & ENTREPRENEURSHIP We have the courage to take calculated risks. We evaluate our service and our systems, and constantly reinvent ourselves. OPEN COMMUNICATION We give and receive honest communication to maintain the strength of our organization and to sustain a dynamic environment. All communication is a true reflection of our thoughts and beliefs. FRIENDSHIP It is a powerful force that comes from mutual esteem, respect, and devotion. FUN In order to keep an upbeat organization you must enjoy what you do and have fun with it. FOCUS What you focus on expands. SELF CONTROL It is essential for discipline and mastery of emotions, discipline of self and discipline of those under your supervision. CONFIDENCE You must believe in yourself if you expect others to believe in you.
Intero | Online and Social Find us online with up-to-date market information for both the luxury market and the national market. Get to know us on Facebook and Twitter as well. Are you interested in how we give back to the community? Follow our foundation blog chock full of charitable events and grant giveaways.
www.InteroReBlog.com
www.facebook.com/InteroRE
www.facebook.com/InteroPrestigio
www.twitter.com/InteroRE
www.interofoundation.org
Community Service We understand the universal law that you “must give in order to receive.�
From its inception in 2002, the Intero Foundation has collected over $2 million in donations from Intero agents and employees, securely endowing $300,000 while giving over $1.9 million in grants to nonprofit organizations that support children in need. Supported Organizations A Brighter Today Foundation Abilities United Academic Success AchieveKids Advocates for Children Alum Rock Counseling Center Assistance League of San Jose At The Crossroads Barrett Elementary School Barrett Home School & Community Club BAWSI Bay Area Alliance for Youth Family Svcs Bay Area Crisis Nursery Bill Wilson Center Breakthrough Silicon Valley Buena Vista Auxiliary Buenas Vidas Youth Ranch Burton Elementary School Camp Hope Camp Taylor Carlmont Motivational Center
CASA of San Mateo Child Advocates of Silicon Valley, Inc. Children's Hospital Branches Community Partners For Youth Inc. Community School of Arts Community Solutions Concord Youth Center Cross Cultural Community Service Center Cupertino Community Services Dan Herbert Camp Hope Diablo Valley Assistance League Discovery Counseling Center Down Syndrome Connection DreamPower Horsemanship DreamPower Animal Rescue Estrella Family Services Family Connections Family Giving Tree Family Supportive Housing Franklin McKinley Education Foundation Friends Together Future Families Future Vision Mentoring Generations in Jazz Good Karma Bikes Hellyer Elementary Housing Industry Foundation Interfaith Council of Contra Costa County
Jacob's Heart JustREAD/JustMATH JW House Learning for Life Let Them Hear Foundation Lincoln High School Foundation Living, Learning & Loving Center Los Paseos Elementary School Montalvo Associaton My New Red Shoes NAMI Contra Costa National Alliance of the Mentally Ill One Step Closer O'Neill Sea Odyssey Open Heart Kitchen Organization of Special Needs Families Pajama Program Partners for New Generations Project Help Quilt Museum Race for Good Rape Trauma Center Reach Potential Rebekah Childrens Services Role Model Program Rotary Club of San Jose North Foundation San Francisco 49ers Academy
San Jose Education Foundation Schmahl Science Workshop Shelter Inc. of Contra Costa County Silicon Valley Education Fund Silvar-Charitable Foundation Trust Small Steps Social Advocates for Youth Spark Program Special Olympics St. Rose Hospital Foundation St. Joseph Family Center Stand up for Kids Starting Point Arts Summer Search Super Stars Literace Program The Salvation Army The Wellness Community The Wish Book TheatreWorks Turning Wheels for Kids Upward Bound Youth US Relief for Unicef Via Services Voyager Child Development Westwind Riding Institute
Intero | Goes Green COMMITTED TO GIVING BACK TO THE COMMUNITIES WE SERVE Intero has found a new way to bring this concept of giving to the environment. Intero has teamed up with EcoBroker International to offer our agents an exclusive opportunity to earn an EcoBroker Certified速 Designation adding yet another differentiator to our real estate business. EcoBroker is a program designed to help communities across the United States, and internationally, take advantage of and encourage energy efficiency and sustainable design in real estate properties. Through EcoBroker educational courses, our real estate professionals acquire the knowledge and resources to become Certified EcoBrokers
and assist clients in their pursuit and marketing of properties with green features. Our EcoBrokers are equipped with additional energy and environmental information and tools that help them provide added value to all of their real estate transactions. EcoBroker training helps our real estate agents address the newest topics in real estate, such as green home certification programs like Energy Star Qualified Homes, energy-efficiency, and sustainable design. The EcoBroker designation also assists our real estate agents in working through issues that may arise in real estate transactions, such as mold, radon, and poor indoor air quality, by providing real solutions.
Additional Steps Intero is Taking to Help the Environment Intero is a Certified Green Business, and plans on implementing it company wide. By simply providing a large recycling bin coupled with a much smaller trash bins, our offices are able to reduce its trash output by more than 35%.
Market Share Intero sells more homes than any other brokerage in Silicon Valley. With more than 7,300 sold homes in 2011, Intero continues to be the market leader.
Top Real Estate Brokerages in Silicon Valley Intero Real Estate Services Coldwell Banker Northern California
17.8%
Alain Pinel Realtors Keller Williams Sereno Group CENTURY 21 M&M and Associates
Market Share
Q4 ‘08
Q2 ‘09
Q4 ‘09
Q3 ‘10
Q3 ‘11 Q1 ‘12 Q2 ‘12 Analysis includes Single Family Homes & Condominium sales and does not represent all transactions in the market. Market share analysis based on data provided by MLSListings, Inc. MLSListings, Inc. and Intero Real Estate Services are not responsible for its accuracy. Analysis period includes data between October, 2008 and June 2012. Intero market share information includes Intero Company Owned and Franchise offices operating in Santa Clara County.
Market Share Top Real Estate Brokerages in San Mateo & Santa Clara Counties Intero Real Estate Services Coldwell Banker Northern California Alain Pinel Realtors Sothebys International Prudential California Sereno Group Keller Williams
14.1%
Market Share
Q4 ‘06
Q4 ‘09
Q3 ‘10
Q3 ‘11
Q2 ‘12 Analysis includes Single Family Homes & Condominium sales and does not represent all transactions in the market. Market share analysis based on data provided by MLSListings, Inc. MLSListings, Inc. and Intero Real Estate Services are not responsible for its accuracy. Analysis period includes data between October, 2006 and June 2012 Intero market share information includes Intero Company Owned and Franchise offices operating in Santa Clara County and San Mateo County. 08/12
Market Share Top Real Estate Brokerages in San Benito County Intero Real Estate Services Coldwell Banker Northern California Nino Real Estate Bailey Properties Inter MLS - The Platinum Group
22.3%
Market Share
Q4 ‘06
Q4 ‘09
Q3 ‘10
Q3 ‘11
Q2 ‘12 Analysis includes Single Family Homes & Condominium sales and does not represent all transactions in the market. Market share analysis based on data provided by MLSListings, Inc. MLSListings, Inc. and Intero Real Estate Services are not responsible for its accuracy. Analysis period includes data between October, 2006 and June 2012 Intero market share information includes Intero Company Owned and Franchise offices operating in San Benito County. 08/12
Intero vs. The Market Our buyers and sellers close on more homes with Intero than the average local brokerage.
Listings Taken (Year To Date)
Listing Volume (Year To Date)
Sales Units
(Year To Date)
Sales Volume (Year To Date)
Closed Units (Year To Date)
Closed Volume (Year To Date)
Intero
Market
8%
17.9%
Intero
Market
22.3%
12.4%
Intero
Market
24.4%
.7%
Intero
Market
32.6%
10.4%
Intero
Market
23.6%
3.6%
Intero
Market
30.9%
Source: MLSListings. Santa Clara County. 2012
7.9%
Variance 26.3%
Variance 34.7%
Variance 23.8%
Variance 22.1%
Variance 20.0%
Variance 23.0%
The real estate Voted #1 company you choose The real estate matters. company you choose Choose the Best. matters. For two consecutive years, thank you for voting Intero Real Estate Services “Silicon Valley’s Best Real Estate Company,” and thank you for buying or selling with us making the top company market For two Intero consecutive years, thankby you for share. appreciate yourServices votes - “Silicon and your votingWe Intero Real Estate trust year after Valley’s Best Realyear! Estate Company,” and
Choose the Best.
thank you for buying or selling with us making Intero the top company by market share. We appreciate your votes - and your trust year after year!
First Quarter 2012 Santa Clara County market share* 18.5% 13.5% First Quarter 2012 Santa Clara County market share* 7.9%
18.5% 13.5%
Intero
Coldwell Banker
7.9% Alain Pinel
Intero
Coldwell Banker
Alain Pinel
www.InteroRealEstate.com *Analysis includes Single Family Homes & Condominium sales and may not represent all transactions in the market. Market share analysis based on data provided by MLSListings, Inc. MLSListings and Intero Real Estate Services are not responsible for its accuracy. Analysis period includes data between January 1, 2001 and March 2012. Intero market share information includes Intero Company Owned and Franchise
Office Locations Salinas 221 Main Street Suite 201 831.594.7897
San Ramon 11020 Bollinger Canyon Road Suite D 925.498.0010
San Carlos 1250 San Carlos Ave. Suite 102 650.622.1000
Santa Cruz 2222 East Cliff Drive Suite 150 831.464.5310
San Francisco 1788 19th Avenue 415.242.8177
Saratoga 12900 Saratoga Avenue 408.741.1600
Los Altos 496 First Street Suite 200 650.947.4700
San Jose - Almaden 5580 Almaden Expressway 408.754.9500
Campbell 900 E. Hamilton Ave. Suite 100 408.879.7270
Union City 32145 Alvarado-Niles Suite 101 510.489.8989
Los Gatos 518 North Santa Cruz Ave. 408.357.5700
San Jose - Alum Rock 2254 Alum Rock Ave. 408.258.1111
Carmel-By-The-Sea Lincoln Ave, between 5th and 6th 831.233.5148
Markleeville-Alpine County 14831 Hwy 89 530.694.2794
San Jose - East Valley 2110 Story Rd. Suite 100 408.937.2300
CALIFORNIA Northern California Alamo 3200 Danville Blvd. Suite 100 925.831.8057 Brentwood 5541 Lone Tree Way Suite 150 925.516.9090 Brentwood 8640 Brentwood Blvd #D 925.634.1116
Hayward 77 Jackson Street 510.690.1700 Hollister 800 San Benito Street Suite C 831.637.2112 Livermore 187 South J. Street 925.371.6500
Castro Valley 3185 Castro Valley Blvd. 510.886.1100
Menlo Park 807 Santa Cruz Ave. 650.543.7740
Cupertino 10275 N. De Anza Blvd. 408.342.3000
Milpitas 248 Hillview Drive 408.956.2950
Discovery Bay 1540 Discovery Bay Blvd. Suite B 925.634.1111
Milpitas II 1410 Dempsey Road 408.262.2370
El Dorado Hills 4364 Town Center Blvd. #120 916.358.8631 Folsom Lake 1360 E. Natoma Street Suite 130 916.303.4545 Fremont - Mission 43225 Mission Blvd. 510.651.6500 Gilroy 790 First Street 408.848.8400
Milpitas - Jacklin 1323 Jacklin Road, Milpitas, CA 408.228.8200 Milpitas - NHA 200 Serra Way #44 408.684.5000 Morgan Hill 175 E. Main Ave. Suite 130 408.778.7474 Sacramento 460 Drake Circle 916.204.9493
San Jose - Evergreen 2230 Quimby Rd 408.528.7800 San Jose - Santana Row 377 Santana Row #1180 408.557.3800 San Jose - Silver Creek 5609 Silver Creek Valley Rd. 408.574.5000
Woodside 1580 Canada Lane 650.206.6200
Southern California San Diego - Chula Vista 3404 Bonita Rd. 619.920.9255 San Diego - El Cajon 220 West Main Street, Suite 102 619.402.1101 x100 Huntington Park 3642 E. Florence Ave. Huntington Park, CA 90255 323.513.0250
ARIZONA Scottsdale 7890 E McClain Dr, Unit #2 480.338.0501
NEVADA Minden/Gardnerville 1362 US HWY 395 South Suite 112 775.783.5330
COLORADO Evergreen 29029 Upper Bear Creek Road 303.670.3232
TENNESSEE Murfreesboro 3173 S Church St. 615.278.1700
TEXAS Austin 11120 Los Comanchero Rd. 512.784.5111 Houston 2800 Kirby Drive B242 713.568.2389
San Jose - Vietnam Town 9999 Story Road 408.684.5000
La Quinta 78015 Main Street, Ste 106 La Quinta, CA 92253 760.564.2900
San Jose Willow Glen - Lincoln Ave. 2061 Lincoln Ave 408.445.3600
Rancho Cucamonga 10803 Foothill Blvd, Suite 110 909.900.5855
One IFC 20/F, Central H.K. + 852 39606485
Santa Barbara 510 State Street #275 805.729.6061
300 Huai Hai Zhong Road + 86 135 0195 9809
San Jose - Willow Glen 1567 Meridian Ave. 408.979.5900 San Mateo 1100 Park Place Suite 100 650.931.8300
Valencia 28225 Newhall Ranch Road 661.702.0188
INTERNATIONAL ASIA Hong Kong
Shanghai
MEXICO Los Cabos Los Cabos S. de R.L. de C.V. Local 7 de la Unidad Comercial ubicada en Boulevard Mauricio Castro no. 4650, Col. Zona Hotelera, San Jose del Cabo, Baja California Sur, C.P. 23400 011-52-1-624-160-7924
AUGUST 2012
Our Network
Our Network ®
© 2010 Leading Real Estate Companies of the World. All Rights Reserved.
As an affiliate of Leading Real Estate Companies of the World, we are part of the network that dominates in more markets across the U.S., with #1 market ranking in 39% of the top markets - significantly more than our closest national franchise competitor, once again proving the power of partnering local brands with a national and global network.
Percentage of top 103 U.S. Markets in which network affiliates were #1 in sales volume, transaction sides or both in 2011.
of top arkets etwork ere #1 olume, n sides 2011.
39% 27% 12% 8% 7% 4%
Coldwell Banker Prudential Keller Williams Unaffiliated Firms RE/MAX
1% 1% 1% 0
Intero/L Compan
Intero/Leading R.E.
ERA CENTURY 21 Sotheby’s 5
10
Source: REAL Trends Market Leaders for 2011.
15
20
25
30
35
40
Our Network ®
© 2010 Leading Real Estate Companies of the World. All Rights Reserved.
As an affiliate of the prestigious Leading Real Estate Companies of the World network, we are proud that our organization produced more home sales volume in 2011 than any national real estate network, nearly $235 billion representing over 920,000 transactions. Those connections make us a national and global — not just local — real estate company working on your behalf. LeadingRE affiliates also lead in the number of sales, with about 20% more transaction sides than the closest competitor. MORE U.S. HOME SALES VOLUME IN 2011 THAN ANY NATIONAL REAL ESTATE BRAND
Volume shown in billions of dollars 250
$235
Intero and Leading Real Estate Companies of the World ®
Intero and Leading Real Estate Companies of the World Coldwell Banker
200
RE/MAX Prudential Keller Williams Century 21 Sotheby’s
$166 $157
150
Real Living ERA Realty Executives Better Homes & Gardens $106
100
$101 $85
50
$46 $26
$21
$17 $9
Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2011 production.
0
Our Network ®
© 2010 Leading Real Estate Companies of the World. All Rights Reserved.
We bring you the power of our Leading Real Estate Companies of the World affiliation with the best companies in real estate. According to REAL Trends 500, the premier third party industry report ranking 2011 sales of the top 500 American real estate companies, our network was responsible for 528,000 sales units — over 30 percent more than our closest network competitor.
2011 TOTAL HOME SALES UNITS FOR THE TOP 500 U.S. REAL ESTATE FIRMS
27%
INTERO AND LEADING REAL ESTATE COMPANIES ® OF THE WORLD
10% PRUDENTIAL
527,953 UNITS
192,297 UNITS 12% RE/MAX 239,173 UNITS
20% COLDWELL BANKER 404,195 UNITS 13% KELLER WILLIAMS 258,443 UNITS
Source: REAL Trends Top 500 for 2011 production.
Intero and Leading Real Estate Companies of the World Coldwell Banker Keller Williams RE/MAX Prudential Unaffiliated Firms Century 21 ERA Better Homes & Gardens Realty Executives Sotheby’s International Real Living The Corcoran Group
Our Network ®
© 2010 Leading Real Estate Companies of the World. All Rights Reserved.
GLOBAL REACH, HUMAN TOUCH.
Being part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all – Leading Real Estate Companies of the World. Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World logo is a symbol of the finest local real estate professionals.
Argentina Australia Bahamas Belgium Canada Cayman Islands China Costa Rica
Denmark Fiji France Germany Greece Hong Kong Indonesia Italy
Jamaica Mexico Netherlands New Zealand Portugal Singapore South Africa Spain
Switzerland Turks & Caicos Islands United Kingdom United States Virgin Islands
Our Network ®
© 2010 Leading Real Estate Companies of the World. All Rights Reserved.
When you entrust to sell your home, your listing can be found from the websites of top real estate companies through our participation in LeadingRE.com, a program available to us as members of Leading Real Estate Companies of the World. 88% of home buyers use the Internet in their search — let me help you reach those buyers interested in our area — worldwide. International
weems-realestate.com waddellrealtyco.com ARKANSAS crye-leike.com janetjones.com jonesbororealestate.com rcanumberone.com weichertgriffin.com ARIZONA arizonabest.com executivebrokersrealty.com longrealty.com CALIFORNIA apr.com baileyproperties.com chaseinternational.com cookrealty.net dicksonrealty.com empirerealty.com farrellsmyth.com fhallen.com firstteam.com gatewayrealty.com gibsonintl.com golyon.com hklane.com interorealestate.com kappels.com londonproperties.com mcguire.com mckinzienielsen.com mcmillinrealty.com nourmand.com paragon-re.com pattersonrealty.com pmz.com podley.com realestateoflaketahoe.com United States realestate-redding.com ALABAMA realtyconcepts.com alfarealty.com sevengables.com averbuchrealty.com shorewood.com crye-leike.com starrealestate.com hamnerrealestate.com whitehouseproperties.com lahrealestate.com willisallen.com realtysouth.com thedavidkahncompany.com winkrealty.com AUSTRALIA harcourts.com.au BAHAMAS bahamasrealty.bs CANADA cirrealty.ca macrealty.com harveykalles.com CAYMAN ISLANDS irg.ky HONG KONG asiapacificproperties.com ITAL Y lacommerciale.org giorgio-vigano.it Immobilsarda.com JAMAICA vlarealtors.com MEXICO quality.com.mx NETHERLANDS graalmakelaardij.nl NEW ZEALAND harcourts.co.nz PUERTO RICO gbrealtypr.com SOUTH AFRICA jawitz.co.za harcourts.co.za SPAIN rimontgo.com dmproperties.com wetag.com VIRGIN ISLANDS usvi-realestate.com
windermeresocal.com zephyrsf.com COLORADO bjadamsandcompany.com brayandco.com breckenridgeassociates.com coloradolandmark.com denverrealestate.com perryandco.com platinumhomesales.com rusinak.com searsrealestate.com ssfre.com thegroupinc.com urbancompanies.net wrightkingdom.com CONNECTICUT greenwichfineproperties.com hpearce.com halstead.com houlihanlawrence.com neumannrealestate.com pproperties.com presscuozzo.com raveis.com realtyseven.com sentryrealestate.com weichertrp.com WASHINGTON D.C. longandfoster.com mcenearney.com weichert.com wfp.com DELAWARE longandfoster.com pattersonschwartz.com weichert.com FLORIDA adamscameron.com armorrealty.com balistreri.com billeroproperties.com brookschandler.com bhsusa.com countsrealestate.com crye-leike.com
ewm.com fanniehillman.com fivestarrealty.com floridaexecutiverealty.com florida-houses.com foxfirerealty.com horizonrealty-realtors.com hoytcmurphy.com ipre.com johnrwood.com keyes.com matchmakerrealty.com mccolly.com michaelsaunders.com nationalrealtyfla.com norrisandcompany.com pelicanproperty.com premierestateproperties.com premierrealtygroup.com pruittrealestate.com ridgefl.com robertsflorida.com sarabay.com smithandassociates.com sorensenrealestate.com thepremierpropertygroup.com trumanandcompany.com viprealty.com wagnerrealty.com watsonrealtycorp.com weichertyates.com GEORGIA appalachianland.com athensclassicproperties.com beacham.com corabettthomas.com crye-leike.com fickling.com hardyrealty.com herndoncompanyrealestate.com mopper-stapen.com nortonnorthga.com waddellrealtyco.com watsonrealtycorp.com HAWAII choi-realty.com
clarkhawaii.com kahalaassociates.com palikairealtors.com windermere.com IDAHO johnlscott.com windermere.com IOWA hunzikerrealty.com iowarealty.com lkrinfo.com melfosterco.com skogman.com ILLINOIS atproperties.com bairdwarner.com bowerrealtors.com fctucker.com gambinorealtors.com gglrealty.com hardingrealestate.com jeanwrightrealestate.com johngreenerealtor.com lauschkerealestate.com maloofrealty.com mccolly.com melfosterco.com plproperties.com strano.com thehudsoncompany.com whiteheadrealtors.com wooffrealtors.com INDIANA callcarpenter.com comey.com cressyeverett.com fctucker.com huff.com mccolly.com semonin.com sibcycline.com thehardiegroup.com KANSAS askmcgrew.com reeceandnichols.com weigand.com
KENTUCKY reinhartrealtors.com huff.com surovell.com milestoneky.com tomieraines.com comey.com wellesbowen.com realestateinbowlinggreen.com MINNESOTA oldcolony.com edinarealty.com rhr.com rogerfazendin.com salliedavidsonrealtors.com MISSOURI semonin.com bowerrealtors.com sibcycline.com janetmcafee.com turftown.com murney.com LOUISIANA reeceandnichols.com buelowmillerrealestate.net trilakes.com burnsandco.com MISSISSIPPI crye-leike.com charlottesmith.com gardnerrealtors.com crye-leike.com holloway-watkinsrealestate.com gardnerrealtors.com vaneatonromero.com MONTANA MASSACHUSETTS windermere.com acton-realestate.com NORTH CAROLINA andoverhomes.com allentate.com barrettandco.com appalachianland.com bilazarian.com ashecountyrealestate.com channingrealestate.com beverly-hanks.com cjbarrett.com brips.com cocoearly.com cchrealtors.com higginsre.com dickensmitchener.com highlandre.com firstwilsonproperties.com jackconway.com fmrealty.com jonesrealtors.com foreproperties.com jpfco.com harrynorman.com landmarkre.com hometownerealty.com medfieldproperties.com intracoastalrealty.com melrosema.com lakenormanrealty.com nbtaylor.com laruehambrickhomes.com northruprealtors.com lrbrealestate.com raveis.com margaretrudd.com robertpaul.com nancyliipfert.com residentialproperties.com neuserealty.com rutledgeproperties.com plantationpropertiesnc.com searsre.net preferredprop.com shanahanre.com resortouterbanks.com MARYLAND teammetro.net averyhess.com townsendrealestate.com llehomes.com williamewood.com longandfoster.com wendywilmotproperties.com machomes.com NORTH DAKOTA mcenearney.com edinarealty.com pattersonschwartz.com NEW HAMPSHIRE wfp.com badgerrealty.com weichert.com beangroup.com MAINE cocoearly.com badgerrealty.com cowanandzellers.com beangroup.com lmsre.com thegovegroup.com peabodysmith.com townandshore.com petersonsrealestate.com MICHIGAN thegovegroup.com adlhoch.com NEW JERSEY boltonjohnston.com cocciarealestate.com cressyeverett.com crossroadsrealtynj.com firstweber.com davisrealtors.net greenridge.com dianeturton.com hallandhunter.com friedbergproperties.com jaquarealtors.com hallmarkrealtors.com realestateone.com halstead.com
jjelekrealty.com jordanbaris.com loisschneiderrealtor.com longandfoster.com lvlrealtors.com tarvinrealtors.com tocr.com turpinrealtors.com vandykgroup.com weichert.com weidel.com woodwardrealtygroup.com zastko.com NEW MEXICO steinborn.com taosrealestatebroker.com NEVADA chaseinternational.com dicksonrealty.com realestateoflaketahoe.com wardleyre.com windermerelasvegas.com NEW YORK arcrealty1insales.com bhsusa.com coachrealtors.com fillmore.com halstead.com houlihanlawrence.com hudsonshores.com kingsleyre.com lyndabaker.com mccaffreyrealty.com mjpeterson.com netterrealestate.com nothnagle.com nycooper.com piersonrealtors.com raveis.com realtyusa.com salmonrealestate.com sheaandsanders.com tocr.com weichert.com westwoodrealty.com OHIO burganrealestate.com camtaylor.com comey.com cutlerhomes.com galbreathrealtors.com haringrealty.com huff.com irongaterealtors.com northwood.com oldcolony.com realtyusa.com realty-group.com russellrealty.com sibcycline.com wellesbowen.com OKLAHOMA churchillbrown.com crosslandrealestate.com crye-leike.com
mcgrawrealtors.com parksjonesrealty.com rcanumberone.com OREGON hasson.com johnlscott.com windermere.com PENNSYLVANIA brwnstone.com classicproperties.com duffyrealestate.com fishburn.com kingswayrealty.com lewith-freeman.com longandfoster.com machomes.com northwood.com patstewartrealtors.com pattersonschwartz.com plumerre.com villagerrealty.com weichert.com weidel.com RHODE ISLAND cressrealestate.com liladelman.com raveis.com residentialproperties.com SOUTH CAROLINA allentate.com burtjordan.com carolinaonerealestate.com corabettthomas.com cchrealtors.com debordieu.com dickensmitchener.com executiverealtycenter.com gardencityrealty.com joyrealestate.com postonco.com rinehartrealty.com russellandjeffcoat.com SOUTH DAKOTA hegg.com rapidcityrealestate.com TENNESSEE appalachianland.com bobparks.com crye-leike.com fletcherbright.com gablesandgates.com knoxville-tn.com marx-bensdorf.com walldorf.com weichertjoeorr.com zeitlinrealtors.com TEXAS ameliabullock.com bayourealtors.com brantsrealtors.com cloudrealestate.com conniestark.com cornerstonebrokerage.com coventryglenrealty.com ebby.com
edmonson-realtor.com grouponecc.com heritagetexas.com jbgoodwin.com johndaugherty.com kellyrealtors.com marthaturner.com phyllisbrowning.com thehousecompany.com virginiacook.com westmarkrealtors.com UTA H chapmanrichards.com jessreidrealestate.com welchrandall.com windermere.com VIRGINIA armfieldmillerripley.com ashecountyrealestate.com averyhess.com dawsonfordgarbee.com hometownrealtyservices.com joynerfineproperties.com longandfoster.com mcenearney.com montaguemiller.com olddominionrealty.com roseandwomble.com roywheeler.com sagerrealestate.com webberrealty.com weichert.com wfp.com williamewood.com VERMONT bckrealestate.com lmsre.com pallspera.com peabodysmith.com WASHINGTON distinctiveprop.com hasson.com johnlscott.com windermere.com WISCONSIN beckmanhouses.com edinarealty.com firstweber.com keeferealestate.com resource1gb.com shorewest.com starkhomes.com whiteheadrealtors.com WEST VIRGINIA longandfoster.com machomes.com olddominionrealty.com oldcolony.com patstewartrealtors.com sagerrealestate.com webberrealty.com
Luxury Connection
Intero is also a member of Luxury Portfolio, a luxury division of Leading Real Estate Companies of the World®, representing more $1 million+ properties than any other luxury real estate network. The properties marketed on the site are translated to nine languages and more than 60 currencies. The site consistently ranks in the top three in Google search results which gives your property a great advantage. As a member of Luxury Portfolio, all Bay Area Intero listings over $1.5 million are automatically syndicated to luxuryportfolio.com
Most US $1M+ Listings Total U.S. Properties 10500 9000 7500 6000 4500 3000 1500 0 Intero & LuxuryPortfolio.com SothebysRealty.com ChristiesGreatEstates.com ColdwellBankerPreviews.com
Source:Mintel International Website Survey 4.1.12
Website Demographic: Annual Household Income: $1.32 million Own a primary home valued at more than $3.8 million Own a secondary home valued at more than $5 million
There is an inaccurate perception that some luxury real estate brands control the majority of luxury real estate deals in today’s market. Actually, these brands have opened their doors to listing all properties regardless of price. And now, Intero, combined with its Luxury Portfolio network of brokerages, lists more $1 million+ homes than any other luxury organization worldwide.
Luxury Connection
LUXURY WHO’S WHO IN
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WWW.LUXURYREALESTATE.COM As a member of Luxury Real Estate all Intero listings more than $1 million are automatically syndicated to LuxuryRealEstate.com. By using Intero you are taking advantage of a website partner that is: t 1PTJUJPOFE UP CF UIF NPTU DPNQSFIFOTJWF HVJEF UP MVYVSZ DPNNVOJUJFT DVSSFOUMZ PO UIF XFC UPEBZ t i#FTU PG UIF 8FCw BOE i'PSCFT 'BWPSJUFw CZ 'PSCFT .BHB[JOF GPS TFWFSBM ZFBST t 3BOLFE MVYVSZ SFBM FTUBUF TJUF CZ 5IF -VYVSZ *OTUJUVUF --$ t 8FCCZ "XBSE )POPSFF t PSHBOJD (PPHMF TFBSDI SFTVMUT GPS LFZ QISBTFT iMVYVSZ SFBM FTUBUFw iNJMMJPO EPMMBS IPNFTw iMVYVSZ EFWFMPQNFOUTw BOE NBOZ NPSF
Global Reach
Luxury Real Estate consists of 1,572 outstanding brands in luxury real estate, with 5,144 offices in 64 countries and 68,983 sales associates representing more than 65,000 properties in over 100 countries. It is the most comprehensive luxury real estate network in the world. Agents
68,983
Offices
5,144
Members
1,572
Countries
64
Web Site Statistics Daily Monthly
Page Views 86,395 2,591,864
Additional Statistics
Top Visiting Countries
Visitor Sessions 7,568 227,046
Active Listings on LuxuryRealEstate.com Average Residential Listing Price Number of Countries with Active Listings Total Dollars on LuxuryRealEstate.com
61,922 $2,338,663 64 $140,264,917,302
United States
Germany
Canada
France
United Kingdom
Spain
Australia
Sweden
Italy
Brazil
Total Visiting Countries:
195
193
Our Sales Approach
The Selling Process
Phase One
Phase Two
Phase Three
Initial Consultation
Marketing
Initial Escrow Period
Establish Time Frames t Agency services t Market conditions t Determine market price t Agency relationship
t Enter on MLS t Send out office email notice t Schedule open house t Put property on broker tour t Order virtual tour t Order property flyers t Initiate internet marketing plan
t Submit contract to escrow officer t Report pending sale to mls t Confirm that buyer has received all disclosures t Place sale pending sign on property t Record contigency dates t Coordinate buyer inspections
Open Escrow t Coordinate opening of escrow with title agent t Order preliminary title report Home Reports / Inspections t Natural hazard t Disclosure t Envirocheck t CTD t Applicable inspections (home/pest/pool/etc.) Disclosures t TDS t Supplemental seller checklist t Earthquake hazards report t Insurance disclosure t Statewide advisory
Report/disclosure review t Read and review all reports and disclosures to prepare for review with client t Review reports and disclosures with client Review offers t Review offers with seller t Prepare counter offers t Verify contigency periods t Verify loan rates with lender
Transaction Review t Ensure all disclosures docs are signed properly t Ensure buyer has recieved all pertinent document/reports t Confirm loan approval conditions and document delivery timelines Contingency removal t Review repair requests negotiate/confirm repairs t Remove contingencies t Confirm move in date with buyer's agent t Schedule final walkthrough t Change MLS status to DNS Record/transfer title & close escrow t Review docs with seller t Confirm sign off date t Key exchange t Sign off t Escrow closed
Pricing Strategies Our integrity, supported by widespread market knowledge and experience, will help you price your home as competitively as possible. The Right Price. The closer you price your home to fair market value, the more likely it is to sell quickly, and at the optimum price. Intero’s professional real estate agents will help you evaluate your home’s most marketable features in relation to current real estate market trends in surrounding areas and your specific neighborhood. Then, they’ll assist you in deciding on a reasonable, realistic, and competitive asking price. Our ultimate goal is to gain attention and exposure, so that you’ll receive an acceptable offer as quickly as possible. The length of time your property is on the market may affect the selling price you receive. Pricing your home competitively from the start will create more activity among buyers and brokers, and will decrease the time it takes to be purchased.
Pricing your home 15% over market value means it will appeal to 20% of homebuyers Pricing your home 10% over market value means it will appeal to 30% of homebuyers Pricing your home 5% over market value means it will appeal to 50% of homebuyers Pricing your home at fair market value means it will appeal to 95% of homebuyers
Pricing Your Home If your home is priced competitively...
You’ll receive acceptable offers quickly. But pricing your property higher than comparable listings may actually help sell your neighbor’s home faster than yours. Here are some things to consider:
How soon do you want to sell your property?
Statistics clearly prove that the narrower the gap between your agent’s estimate of value and your asking price, the sooner you’ll receive an offer.
How does your home compare to others in the area?
Your agent has access to important details about current listings and recently sold properties through the Multiple Listing Service (MLS). You can use this information to evaluate the competition you’re up against and analyze the effect of market conditions in your area. Then you can determine your price by comparing your home to ones similar in age, size, condition and location.
How much will buyers offer?
The cost of your next home, your need to pay off an existing mortgage, or your hope for a dollar-for-dollar return on home improvements won’t affect a potential buyer’s perception about the value of your home. Buyers will assess your property through comparisons with other homes in similar condition with comparable features and amenities. Potential buyers are the true appraisers – and it’s their evaluation that matters.
If you think your house is worth “so much moreâ€? ‌
Unfortunately, emotion and pride of ownership have no place in the pricing process. Sellers speak of WBMVF BNPVOU JOWFTUFE BOE XIBU UIFZ DBO BGGPSE iUP UBLF w )PXFWFS CVZFST GPDVT PO QSJDF DPOEJUJPO and similar properties that are currently available.
Should you leave room for negotiating?
i:PV HSFBUMZ FOIBODF UIF DIBODFT GPS B RVJDL TBMF BU PS OFBS ZPVS BTLJOH QSJDF XIFO JU DBO CF TVCTUBOUJBUFE CZ DPNQBSBCMF TBMFT EBUB w TUBUFT (JOP #MFGBSJ 1SFTJEFOU $&0 *OUFSP *OD :PV XBOU UP CF sure that statistics and local brokers can justify your price. Don’t risk having agents neglect to promote your property to potentially qualified buyers simply because it’s out of their price range. Keep in mind that if you do receive an offer at an unreasonably high price, it will be tested during the appraisal and lending process.
What should you think about the first offers that come in?
Early offers can be your most realistic test of the current market. They often come from serious buyer/ agent teams who have been searching the market for a long time and know it well.
Risks of Overpricing Taking Longer to Sell Listing Price Above Market Value
t Houses priced above fair market value take longer to sell. t Pricing your property competitively will
help your property sell in the shortest time possible and thus avoid the stigma of longevity on the market.
Listing Price At Market Value
Days On Market
Missing Peak Selling Activity Peak Interest
Interested Buyer Showings
t
A property generates the most interest within the real estate market community when it first goes on the market.
t
By pricing your property realistically from the beginning, you can benefit from the greatest interest among buyers and brokers.
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Weeks On Market
Asking Price in Relation to Fair Market Value
Appeal to Potential Homebuyers.
+15%
10%
+10%
25%
+5%
50%
Fair Market Value
95%*
Below Market Value
100%
* Approximately 5% of serious homebuyers are looking for a bargain and will not bid on a home at fair market value. They will concentrate on homes For Sale By Owners (FSBO’s).
Losing Potential Buyers t
When priced above fair market value, fewer buyers are willing to consider your property or respond to your ad.
t
Pricing your property competitively will help attract the greatest number of potential buyers.
Negotiating Our depth and range of experience and high standards of professionalism are essential elements in negotiating a favorable sale. We’re on your side.
Intero is a company you can rely on and trust to remain totally focused on representing you and your best interests when it comes time to negotiating the sale of your home. Our agents are trained and coached by some of real estates most well known negotiators. Our real estate professionals are very knowledgeable about standard contract forms and the kinds of issues involved in negotiating the best price and terms. They are well versed in local, state and federal requirements that affect the sale of property in your community. Our agents pride themselves in being able to provide expertise from start to finish – from qualifying buyers and advising about financing alternatives – to assembling a comprehensive and binding contract.
Staging Our enthusiasm and sense of fun is infectious – generating “out of the box” creative thinking in everything we do. First Impressions.
We want your home to be on the market for as short a time as possible. For that to happen, it needs to look its best - so it will appeal to the broadest range of people. Our experience gives us a strong basis for suggesting changes and proposing style recommendations that may make your home more marketable. Taking care of any necessary repairs and improvements can help eliminate buyer objections before they arise. Removing clutter and sprucing up interior and exterior areas can also reduce distractions for potential buyers.
Practical Advice.
We can provide specific recommendations to help you highlight your home’s important areas, decorative appeal, amenities, and focal points. At the same time, we’ll also suggest ways to establish clear traffic patterns that may help potential buyers get the most from their viewing.
Our Marketing Approach
Who are the Buyers? Over one-third of home buyers look online at properties for sale as their first step in the home buying process.
one third
Did You Know? t Demographics of home buyers is the
biggest change from 2010. The median age of buyers jumped to 45 years old from 39 years old. t Only 10% of recent sellers sold via For sale by Owner (FiSBO). 87% of recent sellers sold through a real estate agent or broker. t The top reason among sellers to sell their home was a job relocation, at 17% of all sellers, up from 9% in 2006. t The typical home seller lived in their home for 9 years – a number that has consistently increased in recent years.
t About 9 in 10 recent home buyers
purchased their home through a real estate agent or broker. t The 2011 report saw the highest share of married couple home buyers since 2001, and the lowest share of single females since 2004. t The income of home buyers rose with tighter underwriting. The median income of buyers in 2011 was $80,900. This is up from $72,200 in 2010.
When buyers were asked where they first learned about the home they purchased, 40 percent said the Internet; 35 percent from a real estate agent; 11 percent a yard sign or open house; 6 percent from a friend, neighbor or relative; 5 percent home builders; 2 percent a print or newspaper ad; 2 percent directly from the seller; and less than 1 percent from a home book or magazine.
Source: National Association of REALTORSÂŽ 2011
How Do Buyers Find Homes? National Association of REALTORS速 research tells us that people are finding their homes either online or with their agent most.
60% 50% 40% 30% 20% 10% 0%
2001
2002
2003
2004
2005
Real estate agent Yard sign/open house sign Home builder or their agent Print newspaper advertisement
2006
2007
2008
2009
2010
2011
Internet Friend, relative or neighbor Directly from sellers/Knew the sellers
Online Strategy With powerful online partnerships, we are constantly building our brand while adjusting to an ever changing communications landscape. Our Online Strategy
We’ve developed strategic partnerships with the leading real estate search engines to syndicate Intero’s property listings online, where today’s consumers are turning for real estate information. In 2011, 88% of consumers used the internet during the home buying process and 63% walked through a home they found online.* We understand the importance of syndicating our listings with all of the major real estate search engines.
U.S. Strategy
The relationships we have established with sites like Zillow and Trulia place the Intero brand in front of millions of buyers and sellers nationwide. This helps us increase name recognition of the Intero brand across the country, and helps consumers get their properties sold faster. Our strategy is simple, to get Intero listings on these sites and linked back to the Intero web site or appropriate agent.
International Strategy
Our international online marketing strategy is to expand the universe of home buyers by syndicating our property listings to top real estate sites in Asia and Europe, resulting in worldwide interest in Intero listed properties.
* 2011 N ation al Assoc iation of Re altors ® profile of Home Bu ye rs & Se lle rs.
THE WORLD OF LUXURY REAL ESTATE
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Reaching Beyond Your Neighborhood We understand the importance of your home being viewed by a global audience. We have taken steps to make it easier for international buyers to find and view your home by offering hand translations into 19 languages and conversions to 55 different currencies on our website.
Percentage of Foreign Buyers of U.S. Property
NORTH AMERICA
31% EUROPE
24% MIDDLE EAST
SOUTH AMERICA
11%
26%
3%
CENTRAL AMERICA
2%
ASIA
AFRICA
3%
Of the approximately $1.07 trillion in existing-home sales between March 2010 and March 2011, approximately $41 billion dollars-worth were purchased by foreign buyers. Recent immigrants—those who have moved to the U.S. within the past 2 years—and individuals with visas for more than 6 months, purchased an additional $41 billion. Therefore, total purchases by foreign or foreign-born buyers were $82 billion, up from $66 billion reported in 2010.
Existing Home Sales Foreign Purchasers
Online Strategy www.InteroRealEstate.com A national real estate website where buyers can find homes fast using the latest technology. Draw in your search area, view the properties how you like to, save your searches and be immediately notified of a home selling or going on the marketing that fits your criteria. To better serve our global audience all listings are translated into 19 different languages and 55 currencies. With studies showing that 82 percent of Americans never leave home without their mobile devices, it’s critical to us that our clients be able to quickly search for property, or contact our agents, on a website designed specifically for their mobile device and lifestyle. On any phone or tablet go to www.interorealestate.com and you will be directed to our mobile site where you can quickly search and find complete listing details, large photos, street maps, bird’s eye imagery and the option to schedule a showing, request information, get driving directions and more.
Online Strategy We’re Easy To Find.
Intero markets your property to a worldwide audience at some of the top internet sites.
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® ®
In 2011, 88% of consumers used the Internet during the home buying process and 63% walked through a home they found online.*
*2011 National Association of REALTORS® Profile of Home Buyers and Sellers
Open House Promotion We promote your open house online to showcase your property to as many interested consumers as possible. This is just one of the marketing vehicles that we use in the complete marketing of your home. For more information on where your open house will be listed, check out the sites below.
FrontDoor.com is the exclusive real estate portal for the HGTV television network. Your open house will be displayed to millions of online visitors each week.
openhouse OpenHouse.com is the real estate industry’s largest single website that is devoted to promoting your open house.
Zillow.com Find homes for sale, rentals, home values, mortgages, and more. Real estate info for practically every home in the U.S.
Trulia.com Trulia gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals.
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LeadingRE.com is a powerful website that ranks high on Google and drives consumers to view your home online and also showcases your open house information.
A Luxury Collection. Introducing Prestigio by Intero Real Estate Services, purveyor of fine and prestigious homes throughout the Bay Area.
A Prestigio home is given an elevated level of exposure through its carefully crafted marketing portfolio set up to showcase your home to relevant markets locally, nationally and globally. Customized to the unique style of each luxury property, Prestigio will expose your home through the most influential mediums reaching the greatest number of qualified buyers wherever they may be in the world.
www.InteroPrestigio.com
Marketing Examples
Newspaper Advertising JUST LISTED!
1 2 3 4 M A I N S T R E E T - C U P E R T I N O , CA
BEAUTIFUL EXECUTIVE HOME IN DESIRABLE LOCATION
OPEN HOUSE SUNDAY 1:00-4:00 PM
Nestled in the beautiful arroyo Rinconada complex,
$5,300,000
plan. The large master suite includes a sunken tub with jets, a skylight and a private deck. Nestled in the beautiful arroyo Rinconada complex, this house
LIST PRICE $2,099,000 This information deem reliable but not guaranteed.
Gino Blefari
Intero Real Estate Services gblefari@interorealestate.com
Call Today For More Property Information Or To Schedule A Home Tour.
888.888.8888
www.InteroRealEstate.com
DRE# 00000000
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$5,300,000
This gorgeous Executive home features quality construction and design. Tucked away from the main street this private retreat will exceed your expectations with it’s well thought out design and state-of-the-art amenities.
List Price $2,095,000 See the virtual tour online at: www.GinoBlefari.com This information deem reliable but not guaranteed.
Call Today For More Property Information Or To Schedule A Home Tour. Gino Blefari
Intero Real Estate Services gblefari@interorealestate.com
888.888.8888 DRE# 00000000
Direct Mail Marketing JUST LISTED
LISTING TOWN 123 LISTING STREET
$765,000
Gino Blefari REALTOR速
888.888.8888 gblefari@interorealestate.com www.Interorealestate.com
JUST LISTED! 1234 Main Street - Cupertino, Ca Property Features: 3 Large bedrooms 2.5 Remodeled baths Separate Family Room Remodeled kitchen Approx. 2022 sq. ft. Approx. 8712 sq. ft. lot.
Priced at $0,000,000
OPEN HOUSE Sunday 1:00-4:00
Visit www.1234MainStreet.com for more information Gino Blefari, REALTOR速
888.888.8888 agentsname@interorealestate.com
www.GinoBlefari.com