Top 3 Digital Marketing Trends in 2023 With Paula McLean
1. Data-Driven Digital Marketing
We need to be smarter about the way we are implementing our strategies Think about the fundamentals of how your users are navigating your website and capture those contact details Have an effective lead magnet and make sure your contact information is easily accessible in the header of your website
2. Black Hat SEO Still Falls Under Don’ts
Black hat SEO is when you target organic search using techniques that Google and other search engines don't favour, such as link building with channels that are not associated with your business or industry at all just to get as many backlinks as possible
3. Automation and Artificial Intelligence
Automation does not have to be a complicated thing Look for how simply it can be done Keeping it simple will prevent breakdowns and also reduce downtime Having a complicated process in place will only increase the chance of something going wrong and increase maintenance time
