Dorothy Perkins Trading for 100 years on the UK high Street Over 700 stores worldwide Experience – inspiring & easy to shop with key items in authority Market specialists – selecting ranges by country, designing exclusives where needed Average store size 2,500 sqft
our customer Core customer is in her 30’s She follows fashion & seeks a wearable translation of the trends She looks for ideas & inspiration She expects quality, style, value and regular newness She’s a true multi channel shopper
brand pillars lovely
affordable fashion
Wearable translation of the trends - pretty and flattering fashion at affordable prices
style
inspiration
Continuous stream of ideas creating trusted relationships
newness Delivered via product innovation & experiences that keep her coming back for more
our product Formal & Casual collections updated monthly & built through item statements Contemporary – separates work together providing a cohesive look Product Mix: Formal Casual Accessories Shoes Outerwear Petites
35% 32% 10% 13% 4% 6%
In house Brands offering point of difference: Luxe, Billie & Blossom Category strengths – Dresses, Smart Tops & Denim Our size range: 6 - 22 within main offer 4 - 18 in Petites 6 - 22 in Tall
product handwriting Wearable translation of the trends pretty, enhancing & flattering fashion Finishes & overall fit detail delivers a DP feminine style Designed in house - exclusive designs & prints
price Focus on fashion volume at great prices First price, right price supported with strong marketing Strong entry price points: ENTRY EXIT Denim £15 £28 Dresses £16 £65 Smart Tops £15 £28 Fashion T-Shirts £5 £18
international Over 100 stores Trading internationally for over 20 years Key markets: South East Asia & Middle East Market specialists select ranges by country
store experience Easy to shop Focus on key items at great value Store design: - Sleek & highly polished finish with colour palette of white, graphite & silver tones - Signature facetted walls & black polished glass Visual Merchandising: - Formal & Casual collections with key item statements & dual trend presence - Co-ordinated outfit dressing & strong price messages
dorothyperkins.com One stop shop for ideas & fashion inspiration Content is key - online magazine, lookbooks & videos Global stores directory 4,000 product lines 1.4m + unique visits per week (230k international visits) Database of 1.8m Delivery to 110 International destinations International sites for USA, Germany, France, Singapore, Malaysia & Thailand
marketing Multi channel strategy - continuous stream of inspiration Partnerships & strong media outreach Photography, video, competitions and promotions CHANNEL FOCUS Owned Bought
Earned
Website Advertising
PR
Stores Media partnerships
Social commentary
DP Social Channels Bloggers Loyal database