THE DORSET TEA™ STORY Keith Spicer Ltd has been blending and producing tea in Dorset since 1934 Dorset Tea™ was created to celebrate 75 years blending tea in Dorset Dorset Tea™ started out in Dorset with consumer demand driving it national Dorset Tea™ is now listed in Tesco, Sainsbury’s, Asda, Waitrose, Coop, Booths, Bookers, Makro, CostCo, Bestway/Batleys and many regional wholesalers +5.5% value and +7% volume for Dorset Tea™ in a category that is -4.2% is value sales and -4.1% in volume*
*Nielsen Scantrack: 02/07/16
DORSET TEA™ – POINT OF DIFFERENCE Striking flavours with a Dorset twist Inspiration for the flavours came from foraging in the Dorset countryside Analysed the key performers within Fruit & Herb to ensure our products appeal to the mainstream consumer BUT with point of difference
GOLDEN BLEND Dorset Tea™ is the result of over 80 years blending tea in our beautiful county. We’ve carefully selected teas from Africa and India to create this Golden Blend tea that is deliciously smooth and full of flavour. Delicious gold label tea with great consumer feedback Our Golden Blend is proud to use 100% Rainforest Alliance Certified™ tea Award winning tea – Great Taste Award 2016, Taste Of The West Gold 2016 Available in 80s, 40s and Decaffeinated for retail 1100s, 250s and 100 tag on top for foodservice
FRUIT INFUSIONS We’ve created a delicious range of fruit infusions inspired by life in Dorset, capturing the all-round loveliness of our beautiful countryside.
Deliciously indulgent strawberry and cream flavours, as tasty as Dorset’s scrummy strawberry cream teas.
Juicy blackberry and indulgent cream tea flavours, as deliciously decadent as this classic Dorset dessert.
Available in: 20 x Tag & Envelope, Standard Tea Bag, PMP Tea Bag
Available in: 20 x Tag & Envelope
Juicy blackberry, sweet strawberry and soft raspberry flavours; a fruity natural tea delight inspired by Dorset’s abundant hedgerows.
Available in: 20 x Tag & Envelope, Standard Tea Bag, PMP Tea Bag
HERBAL INFUSIONS We’ve created a delicious range of herbal infusions inspired by life in Dorset, capturing the all-round loveliness of our beautiful countryside.
With warming ginger and zingy lemon this herbal infusion is as glorious as a Dorset sunset.
Peppermint, wild herbs and tingling nettle herbal tea infusion, as invigorating as Dorset’s sea breezes.
Let go and enjoy the laid-back Dorset lifestyle with this delicious camomile herbal tea infusion.
Available in: 20 x Tag & Envelope, Standard Tea Bag, PMP Tea Bag
Available in: 20 x Tag & Envelope, Standard Tea Bag, PMP Tea Bag
Available in: 20 x Tag & Envelope, Standard Tea Bag, PMP Tea Bag
GREEN TEAS We’ve created a delicious range of green teas inspired by life in Dorset, capturing the all-round loveliness of our beautiful countryside. COCONUT
PEPPERMINT Light & refreshing green tea; a breath of fresh Dorset air with peppermint flavours.
Light & refreshing green tea inspired by the lush, green Dorset countryside.
Light & refreshing green tea with a boost of zingy lemon. Bright & bold like a summer’s day in Dorset.
Feel the sand between your toes with our exotic limited edition green tea with coconut.
Available in: 20 x Standard Tea Bag, PMP Tea Bag
Available in: in: Available 20 x Tag Tag and & Envelope, String, Envelope, Standard TeaTea BagBag, andPMP PMPTea Bag
Available in: 20 x Tag & Envelope, Standard Tea Bag, PMP Tea Bag
Available in: 20 x Standard Tea Bag, PMP Tea Bag
DORSET EARLS We’ve created two delicious teas inspired by our favourite Earls.
Our classic Earl Grey uses the best quality black tea blended with fresh citrus and zesty bergamot flavour for a tea as refreshing as a walk through a Dorset garden at dawn. 100% Rainforest Alliance Certified™ tea.
A delightful alternative to black tea, our splendid Earl of Dorset is a herbal infusion that celebrates all of the great Dorset Earls.
Available in: 20 x Tag & Envelope, Standard Tea Bag, PMP Tea Bag
Available in: 20 x Tag & Envelope
PMPs
Price Marked Packs (PMPs) available for the following flavours: Golden Blend 80s, Golden Blend 40s, Strawberries & Cream, Foraged Fruits, Ginger & Sunshine Lemon, Wild About Mint, Cool Camomile, Pure Green Tea, Green Tea with Sunshine Lemon, Green Tea with Peppermint, Green Tea with Coconut, Earl Grey. Price Mark Packs available in Tea Bag format only.
GIFT RANGE A range of gifting items for Dorset Teaâ„¢ lovers. Our range includes: Caddy, Enamel Mug, Enamel Mug Gift Pack, Tea Towel, Tote Bag.
Contains 4 x Golden Blend Tag & Envelope Tea Bags
POINT OF SALE
POINT OF SALE
Each shelf holds: 10 x 80s / 20 x 40s / 16 x 20s
Each shelf holds: 8 x 80s / 20 x 40s / 16 x 20s
PRODUCT Golden Blend 40s Golden Blend 80s Decaffeinated 80s Golden Blend 100s Tag On Top Golden Blend 250s Golden Blend 1100s Strawberries & Cream 20s
INGREDIENTS
100% Black Tea - 100% RFA 100% Black Tea - 100% RFA 100% Black Tea - 50% RFA 100% Black Tea - 100% RFA 100% Black Tea - 100% RFA 100% Black Tea - 100% RFA Apple, Hibiscus, Rose Hip, Strawberry flavour 9%, Cream flavour 3%, Strawberry 2%. Apple, Hibiscus, Rose Hip, Blackberry flavour 9%, Liquorice Root, Cream flavour 3%. Blackberry Syllabub 20s Contains Liquorice – People suffering from Hypertension should avoid excessive consumption. Apple, Hibiscus, Rose Hip, Blackberry flavour 4%, Raspberry flavour 3.5%, Foraged Fruits 20s Strawberry flavour 2.5%, Strawberry 1%, Raspberry 1%. Ginger 35%, Lemon Peel 25%, Lemongrass 17%, Linden Flowers, Blackberry Leaves, Ginger & Sunshine Lemon 20s Lemon flavour 5%, Lime flavour 2%. Orange Blossom, Orange Peel, Chicory Root, Lemon Peel, Liquorice Root, Elderflower, Earl Of Dorset 20s Flavours (Bergamot, Orange, Elderflower). Contains Liquorice – People suffering from Hypertension should avoid excessive consumption. Wild About Mint 20s Peppermint 40%, Spearmint 25%, Fennel, Juniper, Nettle. Cool Camomile 20s Camomile 88%, Raspberry flavour 10%, Lemongrass flavour 2%. Pure Green Tea 20s 100% Green Tea. Green Tea with Sunshine Lemon 20s Green Tea 96%. Lemon flavour 4%. Green Tea with Peppermint 20s Green Tea 74%, Peppermint 25%, Peppermint flavour 1%. Green Tea with Coconut 20s Green Tea 91%, Coconut flavours 9%. Earl Grey 20s Black tea 98%, Bergamot flavours 2%, - 100% RFA.
TAG & ENVELOPE
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ABOUT DORSET Regarded as one of the most beautiful counties in England and a prime holiday destination Recognisable landscapes – Durdle Door and the Jurassic Coast Setting for ITV’s Broadchurch and the Famous Five stories by Enid Blyton Inspiration for writers such as Thomas Hardy, JRR Tolkien and Jane Austen Home to Premier League Football club AFC Bournemouth Hosted the 2012 Olympic Sailing Events Purbeck Marathon, Dorset voted one of the world most scenic marathons Nearly 100 miles of coastline and 9 Blue Flag beaches
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SEPTEMBER 2016 35,920 14,894 4,834 51,924
Tea India
Pukka
Dorset Tea
Drink Me Chai
Teapigs
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NIELSEN Volume DATA% Change
Value % Change
Barrys
Glengettie
Murroughs
-2.2%
Taylors
Units % Change
Pukka
Tassimo
Teapigs
Barrys
Yorkshire
Drink Me Chai Value % Change
Units % Change
*Nielsen Scantrack 52 weeks to W/E 02.07.2016.
Volume % Change
Dorset
8.7%
5.0%
5.3%
7.0%
9.4%
5.5%
11.1%
10.5%
5.6%
13.1%
13.1%
9.7%
10.6%
9.9%
11.6%
13.3%
14.9%
18.9%
19.2%
24.7%
28.1%
27.7%
26.8%
25.9%
Taylors
-9.0%
Tea India
32.2%
27.9%
53.4%
53.6%
58.7%
Top 10 fastest growing tea brands - % change vs LY*
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