FilMworks

FilMworks (FMW) was acquired by WPP in December 2012 and now managed by GroupM. FMW is the leading entertainment marketing company in China, with a focus on linking Chinese brands and Hollywood high profile entertainment properties. FMW works with DreamWorks Animation, Oriental DreamWorks, 20th Century FOX, Warner Brothers, Hasbro, Universal Pictures, Paramount Pictures, Sony Pictures, Lions Gate Films, Electronic Arts and Bruce Lee Enterprise in China. FMW specializes in arranging Product Placement, Tie-in Promotion, Merchandise Licensing, and Celebrity Endorsement. FMW has negotiated several high-profile placements for Chinese brands, most notably for TCL Television (TF 3), Meters/Bonwe Group (TF3), Yili Group’s Shu Hua Milk (TF3 & TF4, The Big Bang Theory), China Construction Bank (TF4), Amway Nutrilite Protein Powder (TF4), Great Wall Motor Company Limited (The Expendables 3) and website 360buy (The Sims/mobile platform) etc.