STYLE GUIDE REINETTE by florian duval

Property presentation + Style Guide

ÂŠ Double MĂ¨tre Animation

preschool edutainment property

Learning with Ribbit and having fun with weirdanimals!

Claymation TV Design

Cartoon Design

Book Design

Index Ribbit’s riddles’s 3 design styles : • Claymation TV design

• Cartoon design

• Book design

Claymation series / documentary series

Book collection

Comics, colouring and games

Online games, music and songs

Property style guide - Claymation TV design 26 Ribbit 30 characters 32 Scenery and props

- book design 37 Ribbit 39 characters 41 Scenery and props

- comic design 43 Ribbit 46 characters 52 Scenery and props

Logotypes, key visuals and packaging

merchandising simulations

postcard simulations

Claymation TV series Ribbit’s riddles - 52 x 3’ Clay animation Concept: Ribbit poses a riddle to its audience. The audience will have to find out which animal is it about. As Ribbit gives clues: two ears, four legs, a tail, etc. an absurd and hilarious “animal” character will take shape on the screen. Don’t let yourself be tricked by the image on the screen! > 2nd season in production.

Claymation TV series Story board - “The penguin”, Episode lengh: 3 mn - 1/3 1

4 - This creature has a black back. It has a white belly, and tiny wings.

5 -Its feet are webbed, and have claws. It has a triangular tail. And It’s covered with feathers.

- Listen carefully to my riddle.

6 - This animal has an oval head. It has terrible eyesight! You can barely see its ears. Its mouth sticks out, and it’s hard -It's a beak!

- This animal walks funny. It swims well, and it is an expert fisherman.

Claymation TV series Story board - “The penguin” - 2/3 7

10 - In winter, it builds up a layer of fat to protect it from the cold of the ice floe.

- So then - have you guessed? What it is?

This animal is a bird - but it can’t fly.

- I’m a daddy!

12 - The male sits on the eggs for three months to keep them warm, without moving or eating.

- Congratulations!

Claymation TV series Story board - “The penguin” - 2/3 13

17 song :

- OK; a bird that doesn’t fly, lives in the Antarctic, dives and fishes in chilly waters…

17 - It's obvious, it's a penguin! So what does the penguin say?

Penguins look a bit absurd, They’re half fish and half a bird, With feathered fins they fly so free, Deep under the icy sea. Their arms are just too small To even wave « hello » at all. So they snuggle up on the ice floes Which keeps them warm from toes to nose.

- Sure is cold! Can you lend me some mittens?

Documentary series TV & DVD Ribbit’s wildlife riddles - 52 x 4’,30’’ Wildlife documentary mixing animation Concept : Ribbit invites us to discover an animal. Accompanied by the animal’s funny and candid caricature, Ribbit takes us on a rich and unique exploration of the animal’s everyday life. Through tender documentary sequences, Ribbit and the little animated animal takes us on a trip into the fascinating wildlife world. TV programming: Claymation series + Documentary series = 7mn episodes Cross-media programming: Claymation series on TV + Documentary series Online or Comics page publication in magazines + Claymation & Documentary serie Online > first season in production

Wildlife documentary series Story board - “the penguin”, Episode lengh: 4,5 mn - 1/4 1

- Can you tell me where does the penguin live?

We’re going to talk about the penguin.

- Well, you see, I still live at my mom’s.

- Hello everyone!

(Off Ribbit) - The penguin lives in the Antartic Continent. - Here is the Earth. Can you show me where is the Antartic?

Wildlife documentary series Story board - “the penguin” 7

10 There are different kinds of penguins. The Emperor Pinguin is the tallest and heaviest of all penguins.

- Here it is! Errrr... No, it’s down here in the South Pole.

the penguin: - Look, here’s my cousin. 11

(Off Ribbit) - That’s right! The Antarctic is on the South Pole. (Zoom on the Antarctic)

Penguins live in colonies.

12 It’s the planet’s coldest place. The thermometers can slide down to - 60 degrees Celsius.

They walk for a very long time before reaching the right breeding location...

Wildlife documentary series Story board - “the penguin” 13

16 The female lays one single egg, and gently slides it over the male’s feet.

She replaces him in taking care of the baby.

The penguin: - Over the feet... How bizarre! 14

Ribbit: That’s right. So it doesn’t touch the ice.

17 The male, that has lost a lot of weight, may now go to the sea, where it will feed on fish.

The male incubates the egg for more than 60 days. It can’t move, so it can’t go out fishing. Not feeding properly, it eventually looses weight. 15

18 At last, the female comes just in time for the hatching. Penguin: - Well it’s about time!

The penguin is an excellent swimmer. It feeds on fish, molluscs and small shrimps, also called Krill.

Wildlife documentary series Story board - “the penguin” 19

22 Penguin: - Hey, I have a riddle for you Ribbit.

Whereas, the penguin, lives in the South Pole and doesn’t know how to fly.

Do you know the difference between a penguin and an auk?

It sometimes slides belly down on the ice.

23 And look, they are very different from each other. - Sure thing!

The lask big auks disappeared 150 years ago. Those didn’t know how to fly either. These days, there are only small auks.

The small auk, lives in the North Pole and knows how to fly.

And these small auks sometimes come to Brittany (The penguin shows up with typical briton haircut). - Me too, I want to go to Brittany! Bye bye Ribbit!

Book collection A collection of 52 joyful and funny books about Ribbit and its animal friends. On the same principle as “Ribbit’s Riddles”, body and behaviour clues appear at each page turning. 20 highly couloured pages on the wildlife discovery.

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A wild and funny universe filled with riddles and discoveries.

“The penguin” book - 1/3 1

The riddles’ adaptation on a 20 page book.

“The penguin” book - 2/3 5

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Comics and Colouring Ribbit invites us to play colouring games. Through another, more cartoonish design, Ribbit keeps exploring the animal kingdom.

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A single page riddle. Read carefully every single clue. What animal is it?

Comic boards - 1/2

Comic boards - 2/2

Online games

12 available and customisable flash games

Online games

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Multimedia - Music and songs

52 Ribbit music score available - (52x30 sec.) + 26 songs of 2 up to 3 mn long (in production).

Multimedia: book + CD or DVD

Also available as: - Book/CD: an illustrated riddle on book + a nursery rhyme for all to sing along.

- Book/DVD: an illustrated

riddle on book + an animated series episode.

3 graphic styles

Claymation TV design

Comics design

Book design

Claymation TV design

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Chubby and plumpish, Ribbit is a funny and smart little frog.

dynamic

friendly

thougtful

shy

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Sitting on its water lily, Ribbit charms us with its freshness and alluring presence.

naughty

surprised

studious

attentive

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Ribbit shares with us a cheerful and amusing moment.

curious

precise

energic

happy

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Claymation TV Design

52 characters

bat

horse

stork

shark

chameleon

stag

spider

panda

chimpanzee

racoon

penguin

elephant

cow

louse

fox

crab

crocodile

girafe

rabbit

wolf

koala

mouse

lion

dromedary

butterfly

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Claymation TV Design

whale

mole

tiger

dolphin

dog

squirrel

wild boar

zebra

ewe

beaver

snail

owl

hen

goat

hippocampus

snake

kangaroo

frog

donkey

turtle

bee

ostrich

lemur

bear

mosquito

seal

hippopotamus

Scenery and props Ribbit is always placed against a green flowery background and foreground, creating a colourful contrast.

The flower image’s bottom should systematically intercep the cropping line for aesthetical reasons...

flowers...

frames 34

props...

Book design

naughty

dynamic

surprised

curious

attentive

friendly

precise

thougtful

energic

happy

Book Design

snake

moustique

castor

mouse

turtle

seal

kangaroo

amoletaupe

lémur

bee

hen

ostrich

wild-boar

lion

stag

dog

wolf

frog

stork

squirrel

hippocampus

crocodile

goat

hyppopotamus

dolphin

whale

Book Design

chauve-souris

araignée

chimpanzé

dromadary

ewe

elephant

chameleon

owl

donkey

horse

crab

snail

bear

girafe

panda

fox

koala

butterfly

shark

rabbit

louse

tiger

cow

penguin

racoon

zebra

Scenery and props

Comics design

ÂŠ Double MĂ¨tre Animation

attentive

energic

happy

precise

curious

thougtful

dynamic

naughty

friendly

ready

Colouring design

ÂŠ Double MĂ¨tre Animation

Comics Design

spider

ewe

chameleon

panda

bat

butterfly

crab

elephant

chimpanzee

louse

snail

owl

racoon

girafe

donkey

fox

rabbit

dromadary

shark

penguin

koala

tiger

bear

cow

zebra

ÂŠ Double MĂ¨tre Animation

Comics Design

goal

hippocampus

squirrel

dog

hyppopotamus

moustic

stork

hen

seal

dolphin

kangaroo

wild-boar

lemur

ostrich

lion

snake

frog

wolf

mouse

stag

crocodile

mole

turtle

beaver

whale

bee

Comic design scenery

Comic design props

colouring games

Logotype The logotype was conceived with a distinctive deformation and rotation, it should be preserved in all cases. It’s scale might only be modified in an homothetical operation.

Grey version (Black: 30)

CMYK version (Cyan: 0 / Magenta: 17 / Yellow: 100 / Key: 0)

Black version (Black: 100)

Outline version - Black outline CMYK version (Cyan: 100 / Magenta: 30 / Yellow: 100 / Key: 0)

Colours Here are the main colours used in Ribbit’s universe. CMYK references and their equivalences below. Other colours might be added to this palette when justified, on the graphic concept’s favor. This choice should be done with harmony, coherence and respect for Ribbit’s universe. (The petal’s colours may be chosen to be complementary colours). Main Colours

“Light” green

CMYK

Pantone 369

Cyan: 70 Magenta: 15 Yellow: 100 Key: 0

Secondary Colours

Yellow

CMYK

Pantone 109

“Dark” green Cyan: 0 Magenta: 17 Yellow: 100 Key: 0

CMYK

Pantone 348

“Apple” green Cyan: 100 Magenta: 30 Yellow: 100 Key: 0

CMYK

(used for gradient)

Cyan: 25 Magenta: 0 Yellow: 90 Key: 0

Pantone 389

Typographies Here are the character fonts present in Ribbit’s universe. In general, for a document’s current column text, the preset font is: Comic sans MS (in default: Times or Times new roman). For headlines or short texts, the chosen font: Schmelvetica.

Schmelvetica

Comic sans ms

abcdefghijklm nopqrstuvwxyz

ABCDEFGHIJKLM NOPQRSTUVWXYZ

1234567890

!?;.,:/&@ #*+-()%=“‘

Key graphics

Réf : D002

Réf : D001

Easily recognisable, Ribbit’s graphics stand out by their colourfulness, headed by the green and yellow colour dominants.

Key graphics

Réf : D003

Réf : D004

Réf : L001

Réf : L002

Réf : L003

Réf : L004

Packaging This chapter informs you on the packaging, general stucture and feeling for Ribbit’s merchandising.

3/4 Recto

Verso

Merchandising simulation Ribbit goes to school with pupils... Backpack, pencil case, notebook, cap, without forgetting the colour pencils and colouring games! A bucket hat for the youngsters, a cap for the grown-ups…

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Merchandising simulation Customised T-shirt, allowing everyone to identify itself...

Merchandising simulations The crazy “Ribbit’s Riddles” characters in more than real plush.

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postcard simulations Humorous postcards to celebrate every joyful event of the year.

postcard simulations