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COMMUNICATIONS EXCELLENCE:
HALTON HILLS HYDRO Better Customer Input at Less Than One-tenth the Cost
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Social media ads helped drive cost-effective customer engagement.
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eaningful customer engagement is an important part of building a utility’s multi-year Distribution System Plans. We all want our customers to “have their say” on these plans, yet effectively mobilizing customer input is challenging and resource intensive; and all of the conventional outreach methods have their inherent limitations. Halton Hills Hydro was recognized with this year’s Communications Excellence Award for an innovative and highly effective alternative to customer engagement as part of its cost-of-service application. Using an interactive customer engagement website – https://haveyoursay. haltonhillshydro.com – the utility was able to not only inform, but also engage and collaborate widely on its plans, and at a fraction of the cost of conventional engagement methods. “Gaining input from a wide range of customers is an important part of our planning process,” said Art Skidmore, President & CEO of Halton Hills Hydro. “This online platform provided us with an innovative way to engage with our customers in an extremely cost-efficient manner.” THE DISTRIBUTOR
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SUMMER 2020
