How will your Light Shine?

Company Engagement

Companies can engage as much or as little as they’d like in the process. At a minimum, companies need to make their interns available for 2 hours for the training session. No corporate engagement or mentorship is required during the training.

OTHER ENGAGEMENT IDEAS:

Work with your interns prior to their training session to brainstorm ways to convey your company’s brand/culture/image in lights via the Mighty Lights

Create opportunities for interns to hear from leadership (e.g. Chief Marketing Officer) about the company’s history, brand, etc., in order to promote creative ideas that can guide light show development.

Take a trip down to the Mighty Lights one night to see how the lights function (the Downtown Memphis Commission can coordinate with you on this to run a variety of different shows to provide extensive examples)

Identify intern teams and encourage them to work together on ideas during lunch, breaks, after work, etc.

Download the software (Pharos Designer 2) to become familiar with the interface and design templates. Encourage employees to attend the 2-hour virtual training session and serve as mentors to the intern teams as they work on their designs.

Plan for a fun event at the bridge on competition night(s)

Engage your company’s social media managers in the process to highlight the work of the interns and encourage the public to vote for your company’s design

Encourage your CIO/CTO to square off with another company - make a fun bet with your competition!

All ideas that promote fun, competition, and engagement are encouraged!