DEAN SELLERS FORD

Liz and Dean Sellers

2600 W. Maple Road, Troy, 48084 | 248.643.7500 sellersford.com | Facebook: Dean Sellers Ford

People not only feel comfortable purchasing and servicing their vehicles at Dean Sellers Ford, but coming in with their pets as well, who receive a dog treat.

“Every day you come in, there'll be somebody who will bring their dog,” said Liz Sellers, who currently runs the dealership with her siblings, Blair and Dean, who has been with the dealership for 36 years, and her son and nephews, beginning the business' fourth generation.

That family-friendly environment is part of what’s made Dean Sellers Ford so successful since its founding by Liz’s grandfather, Dean L. Sellers in 1948, and what’s kept people coming back for the last 75 years.

“Being in a family-run business, among competitors that have gotten to be corporate-run or private equity run is a huge differentiating factor for employees and customers,” Liz said. “Our employees feel a sense of value, a sense of accountability, a sense of tradition, in addition to our commitment to reputation, being able to be proud of what we represent and do for our customers.”

That factor goes back out into the community too. The Sellers have had connections to Birmingham and Troy for decades, with generations of graduates from schools like Seaholm High School, where they sponsor tailgates and other community events.

While their goals remain similar to their grandfather’s in making sure their customers are treated the way they want to be treated, the third generation of Sellers are looking towards the future, too.

Dean Sellers Ford now offers a texting feature to keep clients up-to-date on their services. They are also preparing for Ford’s push for more electric vehicles by adding fast chargers at their dealership, which is not only a Model E Elite Dealer –a top electric vehicle designation by Ford – but a top 100 dealer nationwide in sales volume as well.

“The Ford product is tried and true, and has been all these years,” Liz said. “And I think the future is good, with high quality, high technology vehicles.”