New Agent Success

Preparing for PLACE Launch 101

Marley Jackman, Director of Agent Launch, PLACE

Setting your team up for success in the early stages of PLACE onboarding is key to ensuring a successful partnership. We find that leaders who set their own launch tasks to guide their teams in the right direction can more quickly integrate with the PLACE technology, systems, and services proven to increase team productivity and performance.

Each launch program is 12 weeks long, which begins with a first full week of “kick off” calls, followed by weekly launch labs. While the launch program is designated for new and experienced agents specifically, Operators can implement the following strategies to set their agents up for success early on in the partnership.

Before Launch

Schedule a pre-launch meeting the week before your agents start. Review the details, lay out expectations, and set goals with your agents throughout their time in launch. Don’t forget to provide encouragement. Celebrate their first day of launch, have the team all send them a text wishing them luck on their first day, and acknowledge accomplishments and milestones they hit throughout the launch. Shoutouts on the Friday Partner Call always feel good and keep agents engaged.

As the beneficiaries of the PLACE Launch Program, agents should also come willing and ready to learn our proprietary models and systems. They should attend the first launch call with cameras on and ready to participate. Agents should review the welcome emails and content they’ve received, make sure they know how to join the calls, and see what activities will be completed day one. Remind your agents that they get in what they put out. If they sit on the calls with their camera off while browsing the MLS, their results will reflect that. They’ve committed to follow the program, so follow it the way it was designed. Do the activities, show up to the calls, and get ready to take action.

During Launch

During launch, PLACE Operators should have a standing weekly meeting to coach agents on their progress. This can be done as a group or in a one-on-one format. Check in on skill development, activity completion, time-blocking, and help them overcome challenges or obstacles. Throughout the process, don’t forget to trust the data. Your agents are tracking everything they’re doing in launch in Brivity and their Launch Trackers. Use this data to guide your coaching conversations and track completion. Finally, communicate with our launch team. Let us know if you have an agent who needs extra support or if you’re struggling to coach or lead them, even if it’s to let us know an agent may need to pause or re-launch in the future.

Remind your agents to track their data throughout launch. Launch is a numbers game and we will teach agents who, what, when, where, and how to track data, log calls, and set themselves up for a thriving database. But, we can’t update their databases for them. Agents should take the time to sort through their lead generation each day to make the necessary entries for long-term success.

Make sure everyone on your team understands that launch has no spring break – there isn’t going to be down time or a break in activities to catch up. They must stay on top of their activities from the beginning by putting each item from the Launch Tracker into their calendars to ensure it’s getting done each week.

Most importantly, remind them to always remember to ask for help. We are here to make sure their start with PLACE is a huge success. Their wins are our wins and their struggles are our struggles. If your agents need help, feel overwhelmed, or simply need some guidance, please reach out to our Launch Team so we can get them back on track.