De-mystify, De-clutter. Own Your Industry Online. Build Your Business Breakthrough Now. Become Remarkable.
What you need to know about building your online success
Awards & Accolades
What are the 7 Deadly Digital Delusions?
1 A
2
Guru-speak and buzz words get results
Social Media and Facebook are Strategies
3
Online works in isolation
The Major Challenges Facing Your Business
You need to find out now:
Do You Exist? Your Online Empire Sweet Spot
Business Leaders know that they need a combination of the 3 Digital Elements that are the foundation of a complete and effective digital strategy.
Awareness & Relevance
Are You Relevant? No Direction
Too Vague
Knowledge
Strategy
“Expert” Level Not Understood
Too Complex
The Top 3 PROBLEMS That Businesses Face Online
4
Advertising is dead and ineffective online
How do I leverage my business effectively to overcome the clutter of online information, the overwhelming technology and social media hype, so that I can increase sales, promote loyalty and build a successful business online?
Your Digital Domain Industry Elements Your website is not the only Rockstar. Each element needs to be as important as the next, in order to be effective. What elements do you have? Which ones are you missing? Are they all working together?
They have little to no influence online. Too much “noise” and clutter online. No clear strategy and confusion with all of the different tools and activities to undertake.
The Top 3 MISTAKES That Businesses Make Online
5 C
I don’t need a “sales funnel” for ROI; sales will come in time
The Online Empire Project Framework INPUTS
B
OUTPUTS
STEP 1 Audit Brand Essence
Content Review & Brand Inputs
Strategic Alignment with Social Channels
Thinking that their audience online actually cares about who they are or what they do, and will quickly engage and respond to what they have to say. Thinking that everyone already knows about their company and that their information is relevant.
7
Customers will always be able to find me
Become the Leader In Your Industry
Brand Essence, Visuals & Core Content
Forgetting to follow a specific process for moving online, or developing an online presence and influence.
6
Online is “easy”; just write a good story
Website Checkpoint & Strategy, SEO Audit
Discovery & Strategy
Strategic Alignment and Architecture
STEP 2 Content Planning & Creation
STEP 3 Social & Sharing
STEP 4 Video Content & Visuals
STEP 5 Web Alignment
Content Plan & Map
Channel Prioritization and Optimization
Video & Image Creation, Integration and Optimised Distribution
Website Congruency & Evolution, Technical SEO
How We Achieve Success Content Planning & Creation Discovery & Strategy DAY
1
7 Deadly Digital Delusions Media/ Featured in
DAY
2
Social & Sharing DAY
3
Video Content and Visuals DAY
4
DAY
Online Empire Framework 3 Key Digital Elements
Online Lead Generation & Sales Advertising, Funnel Analytics & Advanced DAY Dashboards DAY
Website Alignment
5
6
Online Brand Goals & ROI Content Distribution
7
The Leader in Your Industry
Brand Exposure, Measurement & Management
STEP 6 Online Lead Generation & Sales Funnel
STEP 7 Advertising, Analytics & Advanced Dashboards
Lead Generation & Conclusion for Online Goals (Sales, Downloads, Leads)
Brand Control, Advertising Points & Brand Development
1 Pts
2 Pts
3 Pts
DE L
Awesome
0 Pts
Complete this self-assessment to find out where you are at with your business. Tick your choice in each row, then subtotal the columns. Place your total score on The Awesome Scale.
I have a detailed strategy that covers all business possibilities
U
A ON I S
0
I know what I am going to talk about online, and when I am going to say it.
AW E
L
SO
M
E
Think I’ve Got It
Online Success Criteria
Unsure It Is Working
The Digital Delusion Mini Audit & Self-Assesment Do Not Do
D
7 14 The Awesome Scale
21
Most business leaders have all been to workshops on Social Media, Training in SEO, Consulted on Paid Search, etc. The underlying problem, however, is that very few have ever created the needed integration of all of the online endeavours that you need to know, in order to build and sustain a growing online business. All of these factors cannot be measured and completed in isolation; it is critical to have an integrated strategy for an online breakthrough. This is our Framework. This is what works. This is what we do. This is the Online Empire Project. Get the clarity that you need, now.
I always have an engaged audience online I am always relevant with my audience My customers are always loyal to my business & my offers I have a consistent and continual source of quality leads and sales from my audience
What is The Digital Delusion? The Digital Delusion is an “anti” Agency. It is a way of doing business. It is a new way of thinking and implementing for businesses wanting to become Leaders in their industry. We are creating a new awareness and understanding of what is needed to succeed online. It is about mastering the digital domain and creating clarity and confidence online for your business. It is about helping Entrepreneurs and Business Leaders cut through the clutter and confusion of being online, to become remarkable. It is about time.
My audience and prospects can easily find me online, and before my competitors
Subtotal
About The Founder, Doyle Buehler Doyle Buehler (MBA), is the Chief Digital Delusion Destroyer. He is dedicated to getting rid of the clutter and confusion online, to get to the clarity. He is an entrepreneur, writer, speaker and business consultant. From several successful start-ups and franchise businesses, to helping other companies succeed with their ideas and strategies, he has spent over 10 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds. He’s helped businesses grow and achieve their goals through harnessing their entrepreneurial spirit.
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Register Now for the Online Empire Project for Your Business
The Digital Delusion 1 300 681 911
doyle@TheDigitalDelusion.com
www.TheDigitalDelusion.com
Facebook.com/TheDigitalDelusion
linkedin.com/in/doylebuehler
Skype: doyle_buehler
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