Awards & Accolades 1
THE DIGITAL
DELUSION MAXIMISE ONLINE FOR ENTREPRENEURS
2
About Doyle Buehler Not only is Doyle Buehler a writer, a highly successful
growing online and profitable ecommerce companies,
entrepreneur and a world-recognized professional
founded in Canada, which he expanded extensively
business strategy and marketing consultant, he’s
into the United States, Europe and Australia, where
an engaging speaker who knows how to entertain
he is now based.
an audience. He’s addressed audiences of all sizes, from a small group of business executives to groups
It’s fair to say Doyle Buehler is an innovator, and he
with hundreds of entrepreneurs gathered for a power
is clearly a proven entrepreneur in the online and
conference.
e-commerce worlds.
Doyle is a business leader’s leader and understands
He helps businesses grow and achieve their goals
the facets of telling a great story.
by harnessing their knowledge, expertise and entrepreneurial spirit.
He’s lived one, with ups and downs, perks, peaks, valleys and victories. He understands the necessities required to build, grow and even re-invent established
He’s
also
keynoted
numerous
e-commerce,
businesses. He knows what it takes to be a leader,
marketing and technology seminars and conferences
and he’s an expert at swimming against the current.
in Canada and the United States and his experience speaks for itself: e-commerce, web development,
In business online, Doyle has tried everything and lived
search engine optimisation, social media marketing,
through it, through the mistakes and the miracles. He
social media training, search engine marketing, and
knows because he’s launched several successful
online advertising are his specialties, which his clients
firms -- startups and retail franchise businesses
and references can attest, their success preceding
in Canada and the United States, among others --
his reputation.
helping countless company executives develop and drive their success through ideas and strategies.
Doyle provides insights into digital marketing,
Doyle also has more than a decade of direct business
providing strategies for growing a business online,
leadership experience, and he has seen wonderful
training in social media, and entrepreneurism and
things happen for businesses online as a result of
business planning. He writes for a number of blogs
his work – including creating improved profits and
and major publications, such as Forbes, on business,
strengthening organisations, both online and off.
strategy, online marketing, web business, digital media, social media, trends and subjects of interest
He is considered a business development expert,
to all entrepreneurs, and his experience has been
and, specifically, has built some of the world’s fastest
) +61 413 106 880
* doyle@thedigitaldelusion.com 3
ü www.thedigitaldelusion.com
utilized in various Fortune 500 global industries,
Doyle’s award-winning revolutionary framework allows
including travel, mobile, insurance, pharmaceuticals,
businesses to overcome the clutter and confusion
banking, investment and hospitality, among other
and overwhelming information online. According to
topics.
Doyle’s program, businesses no longer need to worry about the intricacies of what to do online because
Doyle was nominated for the Ernest C. Manning
they have new, remarkable platforms that work for
Innovation award for software and operational systems
them, not against them, such as the one he designed.
that he managed and developed for his startup businesses and he is the holder of two international patents for consumer products and online technology customization methods. One of the online businesses that
Doyle was nominated for the Ernest C. Manning Innovation award for software and operational systems
Through Doyle’s presentations, he helps business leaders take back control of their businesses through seven simple steps and his proprietary “Seven Day Online Empire Project” detailed in his book, “The Digital Delusion.” He
he started and led was named as
also provides an enlightening, yet
“Profit Magazine’s Hot 50 Fastest
comprehensive framework of the
Growing Company in Canada” in 2008, as well
specific details entrepreneurs and business leaders
as the “Manitoba Business Magazine’s #1 Fastest
need to follow, implement and understand for the
Growing Company” for the state, in 2009. Doyle also
greatest level of business success online.
has recently won the Smart 100 Innovation Award, meaning it is ranked as among Australia’s 100 most
The reason Doyle’s approach is so revolutionary is that
innovative products. With 100 innovations profiled
he can help every leader navigate online marketing
and ranked each year, it is Australia’s largest awards
hype, distilling his methodology into a manner that
program dedicated to innovation. He is the author of
is easy to understand so his partners can create
the book, “The Digital Delusion: How to overcome the
new and revealing opportunities for businesses in
confusion and clutter for online businesses” named
conjunction with his 7-step platform and through his
after his latest start-up venture, “The Digital Delusion”
anti-agency, which anticipates the future; a future built
-- the world’s first digital anti-agency.
on success, promise and Doyle’s proven strategy.
4
5 1.
great reasons why you should hire Doyle as your speaker at your next event: 4.
Every delegate will leave feeling inspired empowered and motivated to put what they’ve
Doyle has the ability to modify his style depending on the target audience. He’s as comfortable presenting to a group of leading hands from
learned into practice.
the autmotive insudtry as he is presenting to
2.
Doyle
doesn’t
have
a
group of CEOs and Senior Excecutive from the
‘one-size-fits-all’
financial services industry.
approach to his speaking. Every presentation is tailored to meet your specific needs.
3.
5.
Doyle is super easy to work with, he’s low maintenance and he doesn’t have complete
Doyle is not a taking head but instead he’s an
meldowns when things don’t go to plan. Doyle
engaging communicator, with over 12 years
is 100% committed to making your event or
speaking experience.
conference as successful as it can be, for you and the delegates. Doyle has a ‘can do’ attitute.
CLIENTS
) +61 413 106 880
* doyle@thedigitaldelusion.com 5
ü www.thedigitaldelusion.com
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Doyle Buehler is an expert in business development, ideation and creation, and one of the most impactful ways he helps his business peers plan, develop and grow their ventures is through his engaging, informative and experience-laden presentations and speaking engagements. His topics are based on his real-life experiences of having created world-leading ventures and teams that surpass expectations, and he offers fascinating, yet fun, perspectives based on the years in the trenches. The following are Doyle’s core themes, but he’s happy to tailor presentations for individual audiences based on their specific needs.
Organsing and leveraging online businesses to connect with audiences, increase sales and create loyal customers
success on the Web. For business leaders that really want to get past the hype and develop a strong business strategy to become world-class, Doyle helps you identify what to do differently to generate revenue and financial success while
Doyle addresses how online business leaders
avoiding the stumbling blocks and hurdles that
can bring their organisations from breakthrough
permeate the marketplace.
to well-built while turning them into a modern, yet long-lasting online empire. Whether operating
Keeping clear of the key problems and issues most businesses encounter online
online or developing a plan and strategy to move there, Doyle offers a step-by-step insight for leaders and entrepreneurs and what they need
Being invisible online; having no relevance to
for a successful execution.
their target audience; and not being found online.
Finding the right online business strategy to gain audience and engage consumers online
Doyle helps business leaders identify strategies for what to do and when; how to grow a profitable business; knowing where to start or what to do next; developing a clear strategy.
Businesses are invisible. If your business is not “there” and can be found when someone is
Digital marketing integration
looking then customers will simply find your competitors who are there and waiting. Doyle
Business leaders and entrepreneurs hear it all
provides relevant and proven strategies for
of the time, many times before. With so many
building an online empire and bringing a business
disparate elements in the online world, how
from burgeoning to breakthrough, from mediocre
do leaders combine online business worlds
to mega successful.
into a unified platform that allows businesses to accelerate their growth? Through Doyle’
Overcoming online clutter
innovative 7-setp platform, he helps business leaders easily identify successful growth and
Avoid the information, the hype, the overwhelming technologies,
the
misguidance
and
revenue driving strategies.
the
misinformation online to bring your business
) +61 413 106 880
* doyle@thedigitaldelusion.com 7
ü www.thedigitaldelusion.com
Why You Should Hire Doyle as a Speaker at Your Next Event. Doyle is at the intersection of digital innovation and entrepreneurship. He creates revolutionary frameworks that allow businesses to overcome the clutter and confusion and overwhelming information online. As he can clearly explain, businesses no longer need to worry about the intricacies of what to do online, because they have new, remarkable platforms that work for them, not against them. Through his presentations, he helps business leaders take back control of their businesses through seven simple steps and his proprietary “Online Empire Project” detailed in his book, “The Digital Delusion.”
8
yet
digital framework has been awarded a Smart
comprehensive framework of the specific details
100 Award from Anthill Online. He is also
entrepreneurs and business leaders need
an author, coach, consultant, educator and
to follow, implement and understand for the
business advisor, as well as an accelerator and
greatest level of business success online.
an inspiration to those who long for the success
Doyle
provides
an
enlightening,
he has attained and the results he has produced. Doyle helps every leader from those managing
Because of his extensive experience – more than
startups to those running the world’s top firms
12 years of building online businesses -- and his
navigate online marketing hype, distilling his
credibility in developing clear online strategy, he
methodology into a manner that is easy to
has helped some of the best companies develop
understand so his partners can create new and
even more successful businesses and make
revealing opportunities for businesses.
more money.
Doyle’s strategies – also outlined in his book
Doyle helps business leaders and entrepreneurs
“The Digital Delusion -- cut through the noise,
develop proper strategy that gets to the essence
clutter and misinformation, and immediately get
of their business and create a clear content plan
to the core level of understanding of what exactly
that maps everything out for success. Doyle
is important for growing a business online.
quickly shows you how to get social and share
The level of misinformation and overwhelming
what you have to say; develop visuals that show
amounts of information are just too difficult to
your brand and message powerfully; re-align
navigate otherwise.
your web presence to fit with your new strategy; create a proper sales funnel and communication
Doyle has grown his own (wildly) successful
channels that get results; and expand your reach
online business, named one of top 50 fastest
through advertising and measurement.
growing businesses at the time and his new ) +61 413 106 880
* doyle@thedigitaldelusion.com 9
ü www.thedigitaldelusion.com
Testimonials Overall, very
helpful.
Stanley Chin , Melbourne
s the confusing Doyle transform marketing into a nature of online ith adventure filled w brilliant learning of complicated great breakdowns amples. It was strategies and ex and insightful a very rewarding y was well worth m experience that time.
cked m-pa ja , y a td and Grea able lu a v ighly tips. with h nable io t c st tly a e gue h t instan d e enjoy Really icki kers spea Kryw n a th Jona
son Jasmine Pattin ey dn Sy t, en agem an
Benton Asset M
to take If you want -line of your on ownership d strategy – an business or et what ‘Intern stop doing you you to do, experts’ tell rse nd this cou need to atte o Jorge Hena
largely ion has s fu n o ough My c see thr w o n n nd I ca d the gone a derstan n u d n tter a efining the clu learly d c f o e anc d then import and an r b / t n e t ly, to my con elective s , le b nce. being a y audie m h it ew continu own Pat Br
Doyle’s worksho p was absolute ly insigh tf u l and actionab le. I thou g h t I knew about th a lot e online space, b course u t of this cha nges co Thanks n s ta n tly. to Doyle , I know him as m I can trus y source t of inform ation Alina L eang, M elbourn e
rmation Great info together. well put
Marcus
pics All aspects and to kshop were covered in the wor In particular, extremely useful. the online the breakdown of was clear marketing strategy and exceptional. Tony Chiu, Sydney
Doyle’s insight into a structured ap proach, has helped us re-eva luate our position and dire ction in a very positive way.
,
Nicholls
Sydney
Ed Mackay
Director of Suga r Free Solutions Pty Lt d
Love the intimate and relaxed s etting. D o y le speaks at a very personal le v e l without using jarg on, makin g it so easy to u nderstan d and to g involved et with activ ities. Lin Wee , Melbou rne
es Doyle provid e… there is non clarity where ling I arrived fee with d, and leave overwhelme ks Doyle. a plan. Than ch, David Pea
Sydney
) +61 413 106 880
* doyle@thedigitaldelusion.com 10
Really en joyed it – well able to unders tand by someone (me) who doesn’t know mu ch about this world. Ariel En
dear,
Sydney
ü www.thedigitaldelusion.com
els up e trav h s a l g ystica s alon the m ites u v o t here in in r, try, w ries s a t u Buehle u d ib in ital that ital tr the dig tribes us dig is io n r t ia a a il v t h t e p s the ts, fals and re rknes is a y d e m k f e n r o t o heart ital ex m. r the m the dig ad the ounte le d c t n n a a e we the parts ues th gnise these ht rog o it ig c r b e n r a inh us to e dow e and and th m her y asks r ll s o a u n r ic t u e a g d, th heate hat is system t e n is d e u w h r t a He othe ting fr It was to the rpetua in e t p h nline. g lf o li f l se a o e r ld g wor some nfusin brings o c d Lynch red an n . h ip o clutte r t J he h Ltd, orth t ing Fis istry b well w m li neur C Digital Min trepre n E
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Most entre their pren head eurs s in t still h come h e san ave s to t d wh heir o Doyle e n n it line s pulls trate no p this b gy; u n ches ook a w s ith he of meth fers a odolo gy fo prove result r driv n s onli ing s ne. eriou s Glen Key P
erson
Carl
son
Direc tor Of In fluen ce
There are so many unanswered questions online; a
digital
strategy
and
tremendous amount of confusion that limits success.
implementation plan for
Doyle’s groundbreaking, current and relevant book
entrepreneurs
helps entrepreneurs and business leaders cut through
to get the most out of all
noise proliferating the web and create a clear path for
of their online activities
online success.
while getting past the
wanting
clutter and confusion of all things digital.
“The Digital Delusion: How to overcome the
“The Digital Delusion” brings years of Doyle’s real industry expertise, experience, successes and failures
misinformation, confusion and clutter online to become the leader in your industry” is one of the most
If you are successful in
innovative exposition of its kind; the type of book that
business but not seeing the same level of success
changes
the
through
minds
your
digital
and paths of those
business,
Doyle’s
seeking real success
promising
and
in the digital age.
inspiring “The Digital Delusion”
provides
“The Digital Delusion”
the breakthrough you
brings years of Doyle’s
need.
real industry expertise,
The book addresses
experience, successes
the
and failures together so
question that we all
that business leaders
ask:
and
fundamental
entrepreneurs
can move beyond the
“How do I, as an
hype and confusion
online
to
truly
overcome the clutter
online.
of online information,
become
remarkable
entrepreneur,
the social media hype,
Many businesses are failing to get the leads and sales online that they were
the overwhelming technologies, the misguidance
promised.
and misinformation online, to ignite my business success?”
His book is at the intersection of digital innovation and You are not alone.
entrepreneurship. Doyle has been building a unique
MEDIA / FEATURED IN
) +61 413 106 880
* doyle@thedigitaldelusion.com 12
ü www.thedigitaldelusion.com
“The Digital Delusion” and Doyle help you become the business leader not a business follower, and meets the growing demand for the entrepreneur to make sense of the online, digital domain for their business. To this day, many businesses of all sizes, and entrepreneurs, believe that simply being online creates an enormous audience, and money in the bank; part of the delusion. This is further reinforced by the so-called “guru’s” and “experts” that tout the singular message that online is easy. Businesses are failing and finding out that they have been deluded into believing this. Businesses spend millions every year in online marketing only to be essentially and completely no better off. With little success being found online, many businesses are subsequently failing to fully address
While other books exist about specific channels online,
their audience, creating a vicious cycle that leads to a
there are none that address the major components
poorer business opportunity.
together, and address the key ingredients of a successful online strategy. Putting a Facebook page
Online is hard and difficult. Competition online is
together, while a noble cause, must be put in place
fierce. Customers are fickle, with little attention span.
with a better understanding of the strategy behind it.
No longer can an entrepreneur or business simply
Having a Facebook page, “because everyone else
build a website and “they will come.” Today, the
has one,” is not an effective strategy in which to build
successful websites and entrepreneurs know how to
your online empire.
engage consumers at multiple levels, coordinate the masses of information and utilize the key components
This book is not just about social media, Facebook nor
and tools to build an online strategy.
SEO; it is about developing your underlying strategy
MEDIA / FEATURED IN
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What Is The Ultimate Benefit of the Book for the Reader?
that works with your business. Social media is just a tool to use in your arsenal online, just like search engine optimisation, paid search advertising, videos and sharing and everything else that goes along with
“The Digital Delusion”allows you to understand,
building an engaged audience online.
comprehend and build a working, successful online strategy, as well as an effective implementation plan
This book discusses the integration of all of these
to carry out your individualized strategy. The book
areas, for a smooth, streamlined strategy that makes
removes the delusions that currently exist with online
the operation of your online business second nature.
businesses, and allow the reader to develop a sound presence online that works.
The book addresses the needs of the business entrepreneur to build a breakthrough for their online empire through a unique, seven-day framework. It captures and identifies the delusions in the digital world, and how to overcome them. This framework is
Let online expert Doyle Buehler
further enhanced by numerous exercises and online
be your coach and guide through the
business philosophies that further develop a complete
world of digital marketing. Practical,
online strategy for nearly any enterprise. Success
down to earth, and full of “how-to”
online is seemingly fleeting for all online businesses,
advice, this book will help you become
except for some unique, core brands that seemed to
the leader in your field or industry.
have mastered what they need to do.
Matthew Michalewicz Author of ‘Life in Half a Second’
“The Digital Delusion” is the answer for business owners and entrepreneurs to understand what is essential online and how to put the pieces together to make and build their business successfully online.
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THE DIGITAL
DELUSION MAXIMISE ONLINE FOR ENTREPRENEURS
The Digital Delusion is not an agency. In fact, it is an anti-agency. It is a way of doing business. It is a new way of thinking and implementing for businesses wanting to become the leader in their industry. We are creating a new awareness and understanding of what is needed to succeed online. It is about Mastering your Digital Domain and creating claroty and confidence online for your business. It is about helping Business Leaders and Entrepreneurs get to where they want to be, and cut through the clutter to become remarkable online. It is about time.
We’ve taken everything that is “bad” about Search Engine Optimisation, Social Media Management, Online Strategy Development, Website Design & Development, Paid Search Advertising, and everything else in the digital domain, and turned it – on it’s head. We’ve kicked out the parts that are costing you time, money and resources and focusing on the things that actually work. The things that make your business stand-out. The things that can make
implement effectively. To become remarkable.
AL RESP GIT I O D
Y IBL NS
It is about giving you all the tools that you need to understand and
ENJ OY
you the leader in your industry. The things that make you remarkable.
w
.T
15
he
D ig it al D el u si
.c
ww
industry, with all of your online activities?
om
Can you imagine what it would be like to be the leader in your
on
Are You Ready To Get Sh*t Done? Contact Me Now To Find Out More. Doyle Buehler
THE DIGITAL
DELUSION MAXIMISE ONLINE FOR ENTREPRENEURS
1 300 681 911 +61 413 106 880 doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
Facebook.com/TheDigitalDelusion linkedin.com/in/doylebuehler Skype: doyle_buehler www.about.me/doylebuehler
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