Top 50 Winner 2013
What Are ‘The 7 Deadly Digital Delusions’ Preventing You From
1
2
Guru-speak and buzz words get results
3
Social Media and Facebook are Strategies
Online works in isolation
A. The Major Challenges Facing Your Business
You need to find out now:
Do You Exist?
Business Leaders know that they need a combination of the 3 Digital Elements that are the foundation of a complete and effective digital strategy.
Your Online Empire Sweet Spot
Awareness & Relevance
How do I leverage my business effectively to overcome the clutter of online information, the overwhelming technology and social media hype, so that I can increase sales, promote loyalty and build a successful business online?
Are You Relevant? No Direction
Too Vague
Knowledge
Strategy
“Expert” Level Not Understood
4
Advertising is dead and ineffective on
Too Complex
Your Digital Domain Industry Elements
The Top 3 PROBLEMS That Businesses Face Online
Your website is not the only Rockstar. Each element needs to be as important as the next, in order to be effective. What elements do you have? Which ones are you missing? Are they all working together?
þ They have little to no influence online. þ Too much “noise” and clutter online. þ No clear strategy and confusion with all of the different tools and activities to undertake.
The Top 3 MISTAKES That Businesses Make Online þ Forgetting to follow a specific process for moving online, or developing an online presence and influence. þ Thinking that their audience online actually cares about who they are or what they do, and will quickly engage and respond to what they have to say. þ Thinking that everyone already knows about their company and that their information is relevant.
B. How We Achieve Success Content Planning & Creation Discovery & Strategy DAY
1
7 Deadly Digital Delusions
DAY
2
Social & Sharing DAY
3
Video Content and Visuals DAY
4
DAY
5
7 Day Online Empire Framework 3 Key Digital Elements
Online Lead Generation & Sales Advertising, Funnel Analytics & Advanced DAY Dashboards DAY
Website Alignment
6
7
The Leader in Your Industry
m Building Your Success Online?
nline
5
I don’t need a “sales funnel” for ROI; sales will come in time
6
Online is “easy”; just write a good story
7
Customers will always be able to find me
Become the Leader In Your Industry C. The 7 Day Online Empire Project Framework INPUTS
OUTPUTS
DAY 1 Audit Brand Essence
Content Review & Brand Inputs
Strategic Alignment with Social Channels
Brand Essence, Visuals & Core Content
Website Checkpoint & Strategy, SEO Audit
Online Brand Goals & ROI Content Distribution
Brand Exposure, Measurement & Management
Discovery & Strategy
Strategic Alignment and Architecture
DAY 2 Content Planning & Creation
DAY 3 Social & Sharing
DAY 4 Video Content & Visuals
DAY 5 Web Alignment
DAY 6 Online Lead Generation & Sales Funnel
DAY 7 Advertising, Analytics & Advanced Dashboards
Content Plan & Map
Channel Prioritization and Optimization
Video & Image Creation, Integration and Optimised Distribution
Website Congruency & Evolution, Technical SEO
Lead Generation & Conclusion for Online Goals (Sales, Downloads, Leads)
Brand Control, Advertising Points & Brand Development
Unsure It Is Working
Think I’ve Got It
Awesome
Online Success Criteria
Do Not Do
D. The Digital Delusion Mini Audit & Self-Assesment
0 Pts
1 Pts
2 Pts
3 Pts
Complete this self-assessment to find out where you are at with your business. Tick your choice in each row, then subtotal the columns. Place your total score on The Awesome Scale.
DE L
U
I know what I am going to talk about online, and when I am going to say it.
AW ES OM
AL
E
I have a detailed strategy that covers all business possibilities
ON SI
0
7 14 The Awesome Scale
21
I always have an engaged audience online
Most business leaders have all been to workshops
I am always relevant with my audience
Search, etc. The underlying problem, however, is that
My customers are always loyal to my business & my offers
all of the online endeavours that you need to know, in
on Social Media, Training in SEO, Consulted on Paid very few have ever created the needed integration of order to build and sustain a growing online business. All
I have a consistent and continual source of quality leads and sales from my audience
of these factors cannot be measured and completed
My audience and prospects can easily find me online, and before my competitors
is what works. This is what we do. This is the Online
in isolation; it is critical to have an integrated strategy for an online breakthrough. This is our Framework. This Empire Project. Get the clarity that you need, now.
Top 50 Winner 2013
Subtotal
What is The Digital Delusion?
About The Founder, Doyle Buehler
The Digital Delusion is an “anti” Agency.
Doyle Buehler (MBA), is the Chief Digital
It is a way of doing business. It is a new
Delusion Destroyer. He is dedicated to getting
way of thinking and implementing for
rid of the clutter and confusion online, to get
businesses wanting to become Leaders
to the clarity. He is an entrepreneur, writer,
in their industry. We are creating a new
speaker and business consultant. From
awareness and understanding of what
several successful start-ups and franchise
is needed to succeed online. It is about mastering the digital
businesses, to helping other companies succeed with their ideas and
domain and creating clarity and confidence online for your
strategies, he has spent over 10 years in the business world making
business. It is about helping Entrepreneurs and Business
things happen – both online and off. He is a Leading innovator in
Leaders cut through the clutter and confusion of being online,
the online, ecommerce worlds. He’s helped businesses grow and
to become remarkable. It is about time.
achieve their goals through harnessing their entrepreneurial spirit.
E. Register Now for the 7 Day Online Empire Project for Your Business
The Digital
Delusion
Defining Digital Strategy & Creative Online Media
Doyle Buehler 1 300 681 911
Facebook.com/TheDigitalDelusion
doyle@TheDigitalDelusion.com
linkedin.com/in/doylebuehler
www.TheDigitalDelusion.com
Skype: doyle_buehler